"This article examines the reception and dissemination of ‘malign information influence’ (MII) in a liberal democracy; information sponsored by authoritarian regimes or other hostile actors and projected through international broadcasting outlets across borders. The study contributes to the scar
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ce research on the reception of narratives transmitted by the Russian statesupported media platforms RT and Sputnik, exposingcharacteristics, political attitudes, and sharing behaviors of RT/ Sputnik consumers. A nationwide, representative survey (n: 3033) from November 2020 revealed a surprisingly high number of Swedish RT/Sputnik consumers (7%), with an overrepresentation of young, men and supports of non-parliamentarian parties and the right wing, nationalist Sweden Democratic Party. These consumers are somewhat more willing than non-consumers to disseminate news on social media and in real life despite being distrustful of the sources. The findings strengthen previous research in demonstrating the attractiveness of identity grievance narratives among alternative media consumers, yet the results show that RT/Sputnik consumers also aligned with narratives that contrasts with national security policy. They state less trust in politicians, institutions, the media, news, and journalism, yet are comparatively prone to share unreliable or untrue news content on social media and in real life. The analysis thus identified a section of media consumers who can function as vehicles for the dissemination of MII. The article contributes to the underresearched problem of the potential of MII to take root and provides a basis for future qualitative research that can refine and provide nuance to the knowledge of reception of MII." (Abstract)
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"This article focuses on international news channels in the Global South and the perceptions by audiences in Latin America. Designed with the intention of re-shaping global narratives, international broadcasting is considered instrumental to public diplomacy and improving the image of particular cou
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ntries. While many studies focus on global media policies of specific countries or the messages broadcast by international media outlets, less attention has been paid to the impact on audiences. Based on a series of focus groups conducted in Mexico and Argentina, this article discusses how Latin American audiences perceive public diplomacy efforts as channelled by international news media and their effect on country image perception, by focusing on China’s CCTV-E, Russia’s RT and Iran’s HispanTV. The findings show that preconceived images contribute to undermine the acceptance of international broadcasters. In addition, participants were optimistic about RT’s prospects of success in Latin America, hesitant about HispanTV and pessimistic about China Central Television." (Abstract)
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"The increased presence of Chinese media in Africa has been the focus of much debate since the early 2010s. Discussions tend to revolve around issues of production and content, providing little evidence on the way audiences decode media messages aimed at extending China’s “soft power.” This ar
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ticle uses data from seven focus groups with media and communication university students in Kenya and South Africa to explore the efficacy of Chinese-mediated public diplomacy. We show that Chinese media have little impact on students’ information habits, demonstrate that attitudes toward China are predominantly negative, and argue that this stereotyping affects opinions about Chinese media. We also suggest that some students’ favored news values overlap with those associated with Chinese media. This may indicate a potential affinity between the journalistic practice of Chinese media in Africa and that of future Kenyan and South African media professionals, which could increase the chances of China’s media engagements having an impact in the long term." (Abstract)
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"On May 22nd 2014, The Kingdom of Thailand experienced its latest successful military coup. A few months later, in November 2014, The Hunger Games: Mockingjay Part 1 was released in Thai cinemas sparking new protests using symbols from the series. With this article, I seek to examine the reception o
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f The Hunger Games series in Thailand by different interest groups in light of recent political developments. I present a system of shared reference that is based on Jonathan Cohen’s discussions of ‘identification’ and ‘spectatorship’ (2001) to illustrate the relationship between The Hunger Games series in Thailand, pro-democracy protesters, and the military junta. I aim to illuminate how the two opposing sides use and understand references from The Hunger Games as part of their actions in an ongoing tense political climate." (Summary)
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"Russian speakers in Estonia, Latvia and Lithuania rank Kremlin-backed media as the least trustworthy among international, Russian Federation and domestic news sources, according to research presented by the Broadcasting Board of Governors. In addition, only those survey respondents who considered R
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ussian-backed media to be credible showed a majority support for President Vladimir Putin’s domestic and international policies. In the three Baltic nations and Moldova, consuming Russian-backed media did not correlate with support for Russia’s policies. The BBG data found that domestic media ranked first in trustworthiness in Estonia (80 percent) and Latvia (79 percent). International media took first in Lithuania (74 percent) and in Moldova there was a statistical tie between international media (45 percent), Russian-backed media (42 percent) and domestic media (42 percent)." (BBG website)
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"International radio broadcasters took on a centrally important role during the Cold War. Founded at the beginning of the 1950s, Radio Free Europe (RFE) was to become both a political instrument for influencing public opinion and one of the few alternative sources of information for many people livi
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ng to the east of the Iron Curtain. The contributions in this publication illustrate the political, social, and cultural context within which RFE operated at the time; they explore the journalistic practices used in RFE; and they analyze the content of the broadcasts and the responses of RFE’s listeners." (Back cover)
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"En février et en mars 2015 Media in Transition and Cooperation (MiCT) et la Fondation Friedrich Ebert à Bamako (FES) en coopération avec l’Institut d’Economie rurale malien ont procédé à une analyse de l’usage des médias à Bamako et dans sept chefs-lieux régionaux ainsi que dans troi
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s agglomérations rurales au Mali. 1.800 personnes ont eu l’occassion de s’exprimer sur leur propre écoute des médias et de donner leur opinion. Les résultats présentés dans ce rapport démontrent que la radio demeure le média le plus populaire et que presque tout le monde y a accès mais que la télévision progresse et qu’en particulier dans les zones urbaines de plus en plus de gens ont accès à un téléviseur. La distribution de la presse et l’extension du réseau Internet restent limités mais l’usage d’Internet et des réseaux sociaux se développe en particulier dans les classes de la population plus jeune et jouissant d’un niveau d’éducation plus élevé. La téléphonie mobile gagne en ampleur mais la plupart des personnes interrogées utilisent des modèles de téléphones portables simples parce que l’usage de Smartphones et de Tablets présuppose la capacité de lire et d’écrire. L’éducation reste la clé qui amène à l’usage des nouveaux médias : l’étude démontre de prime abord que ce sont les personnes ayant achevé leur cycle scolaire qui se servent de toute la panoplie des médias, de la radio à la téléphonie portable et que ce sont eux aussi qui se montrent les plus critiques par rapport à l’offre médiatique (y compris des programmes francophones tels que TV5 Monde, RFI ou France 24). L’émetteur public ORTM domine le marché grâce à l’extension de son réseau et de sa position de monopole en tant que télévision." (Résumé)
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"Collectively known as Hallyu, Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. In recent years, Korean popular culture has also become the subject of academic inquiry. Whereas the Hallyu's impact on Korea's nationa
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l image and domestic economy, as well as on transnational cultural flows, have received much scholarly attention, there has been little discussion of the role of social media in Hallyu's propagation. Contributors to Hallyu 2.0: The Korean Wave in the Age of Social Media explore the ways in which Korean popular cultural products are shared by audiences around the globe; how they generate new fans, markets, and consumers through social media networks; and how scholars can analyze, interpret, and envision the future of this unprecedented cultural phenomenon." (Publisher description)
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"This report is focused on attitudes to trust in international media. It collates findings from 36 focus groups and 11 immersion interviews conducted in Nairobi (Kenya), Cairo (Egypt), Dakar (Senegal), Mumbai (India) and Lahore (Pakistan) in the summer and autumn of 2010 [...] The report explores th
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ree core questions for each market. What news are people interested in? Which providers do people trust and why? How does trust affect the consumption of news from different providers and across different platforms? Whiel for each market there are different responses to these questions, the findings also identify a number of overarching trends across the five markets." (Executive summary)
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"How could Western broadcasters during the Cold War learn about their audiences in the USSR when they were denied the possibility of conducting surveys within the country? In response to this quandary, second-best approaches were developed at Radio Liberty employing interviews with travellers outsid
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e the country and a sophisticated computer simulation program to draw estimates on audience size, composition and behaviour. In time, it became possible to validate the success of this approach through comparisons with internal survey work, both before and after the breakup of the Soviet Union. This paper overviews the methodology used and a sample of the findings." (Summary)
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"This paper examines the relationship between a broadcaster’s research methods and aspects of the environment in which it operates, specifically its accountability to its funders and the growth of interactivity by its users. It is concerned with (1) how the BBC World Service’s funding by the UK
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government’s Foreign & Commonwealth Office (FCO) means that it has to account for its activities to some extent in terms of the global conversation which it fosters; and (2) how the recent growth of interactive and social media enhances possibilities for worldwide engagement and conversation, but also increases the complexities of measurement. This is because users are dispersed across the globe (they are no longer confined to a geographical area of radio reception) and they are interactive: instead of merely listening or viewing, they talk back to the BBC, and they talk with one another. New tools and techniques are needed to measure these new flows and forms of interaction (and they also beg new professional and organisational practices). In a case study of the BBC’s Chinese service, the paper explores what the BBC knows of its audience or users; and, in a content analysis of online forums, it explores some of the issues and possibilities that arise in researching online interaction, the sort of research data and analysis that might be seen as necessary in the context of organisational accountability and the emerging interactive media environment." (Summary)
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"This article examines the changing ways in which intelligence about the BBC’s international audiences has been gathered and used since the advent of the Empire Service in 1932. It is written from the perspective of a former Head of Audience Research (1982-96) at the BBC World Service. In BBC dome
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stic broadcasting, the appointment of Robert Silvey in 1936 led to the daily collection throughout the UK of the most comprehensive national audience data anywhere in the world. For international broadcasting such systematic detail and regularity was out of the question. The listeners were widely scattered and thinly spread. Survey research of any kind was difficult, expensive or impossible. Moreover, many parts of the world to which the BBC World Service (BBCWS) broadcast were closed to any systematic local research, either because no local facilities to do research existed or because of legal or governmental prohibitions. At the start of BBC Empire Service spontaneous feedback from listeners’ letters was the main source of information. Research was also carried out using questionnaires sent by international mail to listeners who had written to the BBC. Face to face surveys in target areas were conducted from 1944, but coverage was patchy and limited by lack of resources. During the 1970s and 1980s it was conclusively shown that letter writers are unrepresentative of the whole audience. The need to have more representative data about audiences led to a massive increase in funding for quantitative research, especially under John Tusa, the Managing Director of the World Service from 1986 to 1992. Tusa increased the amount available to spend on research more than twenty-fold. As well as quantitative research using surveys of adult populations in all parts of the world (only a tiny number of countries today remain closed to all research) qualitative work is now also regularly commissioned. The global success of the BBC World Service is a result of the fact that it developed better intelligence about audiences than all other international broadcasters." (Abstract)
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"This book is the first to offer a global perspective on the unique contemporary media phenomenon of transnational television channels. It is also the first to compare their impact in different regions of the globe. Revealing great richness and diversity across some of the world’s main geocultural
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regions (Europe, the Middle East, Africa, South Asia, Greater China and Latin America), international contributors with in-depth industry knowledge examine the place of these channels in the process of globalization, their impact on the nation-state and on regional culture and politics. The book also considers audiences and geocultural TV markets, providing new ways of thinking about the emerging transnational media order." (Publsiher)
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"This book documents the 16th conference of the international audience research association CIBAR that was held at the Deutsche Welle headquarters. Experienced experts give first-hand accounts of their work and show perspectives for the future." (Back cover)
"Browne calls this book a selective history of international radio broadcasting designed to help the reader 'understand better the reasons for the birth and growth of international stations in particular and international radio in general, the sorts of internal and external pressures that bear upon
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stations, the sorts of messages they broadcast, and the types of listeners they reach.' Documentation varies because it is sometimes unavailable, but it is richest for the Western stations, including Communist ones, and thinnest for the Third World stations. Contents include a general discussion of structure and growth; stations in specific countries or parts of the world; religious stations; audience research; and conclusions, speculations and suggestions. Appendixes give: International Broadcasting Program Categories; Language Services Added (and dropped) by Six Major International Broadcasters - 1960-1980; Estimated Weekly Broadcast Hours for Some Leading International Radio Stations; and Six Major Broadcasters and Their Services in Some of the World's Major Languages. There is also a bibliographical essay and an index." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 536)
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