"Social media is the most popular form of media, consumed by 87% of 15-30 year old Cambodians. Nevertheless, traditional mass media (television and radio) remain important, particularly for more vulnerable groups. For example, TV usage is higher amongst women, those from rural locations, and those f
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rom lower socio-economic groups. Whilst the vast majority of young Cambodians now go online in some form (using websites, social media or online messaging services) and use smartphones, there is still some disparity between demographics – usage is higher amongst men, those from urban areas and higher socio-economic groups." (Page 1)
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"Facebook is “best” source of information for elections, but television is still most trusted Among irst time youth voters, 83% of survey respondents cited Facebook as the best channel to receive elections information. In Myanmar, Facebook and the Internet are virtually interchangeable. Key Info
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rmant Interviews (KII) and Focused Group Discussions (FGD) confirmed that information flows fluidly among Facebook users, who receive and share information in their respective common interest groups on Facebook, highlighting the important role of informal social media networks, which function as information sharing mechanisms. A few qualifying facts add more nuance to this finding: 1) the online survey was distributed through Facebook, which selfselects Facebook users; 2) the emergence of COVID-19 has increased Facebook use and the number of Facebook users; 3) respondents and interviewees were well aware of disinformation common to the platform, diluting their trust in information received via social media [...] Traditional media still plays a central role in inclusive voter education/elections outreach. While social media use is now widespread, survey respondents and interviewees still cited television, print and radio as main sources of information. 49% of respondents still regularly read the newspaper, 65% still watch TV, and 36% still listen to the radio. Moreover, insights from interviews and FGDs show that voters in Rakhine, Chin and Shan, affected by Internet outages, those in rural areas with limited access to Internet and digital communications infrastructure, and internally displaced persons may be excluded from information distributed solely on social media. Though traditional media is essential to inclusive quality information, this sector, especially those at the local and regional level, is struggling to survive financially ..." (Summary of key findings)
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"The young generation in Kenya rejects disinformative and hateful communication. When asked for their opinion on these matters in a representative survey, a majority of 15-25-year-olds evaluated them as “not to be trusted” and “not funny”. This is one of the most important results of DW Akad
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emie’s MIL INDEX study in Kenya. The finding is all the more relevant considering the fact that in the East African country, “propaganda and fake news is a big problem—it is everywhere, in the social media especially,” as Wallace Gichunge of the Kenyan Center for Media and Information Literacy pointed out in an interview conducted for the Study.
The country report presented here is based on the findings of the MIL INDEX study, for which a representative survey, eight focus groups, and eight expert interviews were conducted in Kenya between November 2018 and April 2019. The study focused on five Media and Information Literacy (MIL) skill sets: access, analysis, reflection, creation, and action. For each of these dimensions, survey respondents received a score ranging between 0 (= no skills whatsoever) and 20 (= highest level of skills) points. The scoring system measures how often certain skills are actually put into practice (access, creation, action) or tests the skills directly (analysis, reflection). Since citizens cannot permanently use media and information sources unless they are journalists or media workers, a perfect score of 100 for any country appears unrealistic—it is more about the relative performance across time and in comparison to other countries, as well as being a tool for identifying deficits to be addressed in media development.
The 15-25-year-old Kenyans displayed good skills when it came to analysis (13.1) and action (12.9) and moderate to good skills in terms of reflection (11.4) as well as access (11.9). Deficits were found mainly in the creation dimension (9.9). The total score amounted to 59,2 out of a possible 100." (Executive summary)
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"Reliable, high quality information is a key priority for the young generation in Burkina Faso. Perhaps as a consequence of political insecurities and the prevalence of violent extremism, a majority of young people between 15 and 25 years seems very aware of the negative consequences of malevolent f
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orms of communication such as cyberbullying, disinformation and hate speech. At the same time, many young people lack vital Media and Information Literacy skills in the fields of access, creation and analysis of media content. This is according to results from a 2019 representative survey conducted for the MIL INDEX study on behalf of DW Akademie. Cyrille Guel from media NGO EducommunicAfrik echoes these findings, saying in an interview for the study that a basic knowledge of “how media work and how information is disseminated” is lacking. Denis Vincenti of development agency Fondation Hirondelle argues that this lack of skills emanates from the fact that young people are not given a chance to voice their concerns in the country, despite below 25-year-olds accounting for roughly 65 % of the population. The country report presented here is based on the findings of the MIL INDEX study, for which a representative survey, eight focus groups and six expert interviews were conducted in Burkina Faso between November 2018 and April 2019. The Study focused on five Media and Information Literacy (MIL) skill sets: Access, analysis, reflection, creation and action. For each of these dimensions, survey respondents received a score ranging between 0 (= no skills whatsoever) and 20 (= highest level of skills) points, adding up to a total maximum score of 100. The average 15-25-year-old Burkinabè respondent had moderate to good skills when it came to access (10.5), analysis (10.8), as well as reflection (11.5). Deficits were found mainly in the areas of action (8.2) and creation (5.6). The total score amounted to 46.6 out of a possible 100." (Executive summary)
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"Young Ivorians are adept at using digital media. They are creative when it comes to using digital media and many have developed strategies to cope with media malpractices such as cyberbullying or hate speech. These are two significant, indicative findings from the present MIL INDEX country study. B
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oth seem very impressive considering the challenges of high illiteracy rates and the strongly politicized national media landscape in Côte d’Ivoire. The results of the study are drawn from eight focus groups conducted in the beginning of 2019 in Abidjan and Bouaké and interviews with eight local experts. They confirm that young people are very good at using and creating content on social media but urgently need better critical, analytical, and reflective skills.
This MIL INDEX study is aimed at obtaining a concise picture of media- and information-related skills amongst youths under the age of 35 in Côte d’Ivoire. It addresses five dimensions of Media and Information Literacy (MIL) according to DW Akademie’s MIL model: access, analysis, reflection, creation, and action.
In terms of access the focus groups conducted for this study reveal that young urban and semi-urban Ivorians use a variety of different media for purposes such as consuming information, communication, entertainment, education, or business information. Digital media, particularly social media platforms and instant messengers, are the most used and most popular among this age group and are generally preferred over traditional media. Nonetheless, radio and television are still valued for their auditory and visual input which are significant characteristics considering the high illiteracy rates of about 40,4 % present in Côte d’Ivoire (UIS, 2018). A divide between more urban and more rural regions is visible in the case of radio programs, which are more popular in more rural settings. The focus groups suggest this is due to the fact that local radio stations are often the only media which provide news relevant to more remote areas. Most other media show a tendency to focus only on news from the capital. Printed media are widely regarded as too costly and outdated by Ivorian youths.
The results of the analysis dimension indicate that most focus group participants possess a good digital and media knowledge while at the same time many lack awareness of their rights to freedom of expression and access to information. Striking was that youths generally consider content provided by traditional media to be more trustworthy, but mainly consume social media content. This and often very loose definitions of what media quality means showed that there is still room for improvement when it comes to the young people’s analytical skills. Overall, urbanites seem to question the trustworthiness of media content slightly more than youths from more rural regions.
Results from the reflection dimension confirm that Ivorian youths are constantly exposed to malevolent forms of communication and media malpractices such as cyberbullying, hate speech, sexual harassment, and disinformation. Most young people show strong abilities when it comes to recognizing media problems and using prevention or coping strategies to handle them. Exceptions are politically motivated disinformation and biased reporting which are taken as normal in the Ivorian context. Due to this tendency towards normalization only very few young people reflect critically upon this media malpractice. Reflection on a deeper level such as on the impact of media messages or motivations of news outlets is often missing among young people." (Executive summary)
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"Young Ugandans are reluctant to voice their concerns and take part in public discussions according to indicative findings from the MIL INDEX country study presented here. The eight focus groups conducted for the study in Kampala and Bugembe early in 2019 revealed that youths are using both traditio
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nal and social media extensively, but discussions of political and public issues take place mainly in closed circles on platforms like WhatsApp. “It is a suffocated environment,” says media expert Gerald Businge.
This MIL INDEX study is aimed at obtaining a concise picture of media- and information-related skills amongst youths under the age of 35 in Uganda. It addresses five dimensions of Media and Information Literacy (MIL) based on DW Akademie’s MIL model: access, analysis, reflection, creation, and action.
The focus group participants see themselves living in the “the dot-com era” though access to the Internet and even television is far from universal in Uganda. The smartphone is the most popular device and it serves as a benchmark when judging more traditional media (radio, television, and newspapers). Social media are used alongside traditional media, but there is a feeling that traditional media, especially radio, are losing touch with the Ugandan youth of today. There is a general neglect of printed media, based on an aversion to long reads and often also difficulties in understanding them. Some participants feel they are addicted to social media and online messengers.
When it comes to analytical skills, the Ugandan youths in the focus groups are not very critical of the media environment they live in despite the overwhelming evidence that state control, intimidation, and media concentration are problems in Uganda. But they do pick up on news bias and sensationalism. They are also aware of the fact that online sources and social media information should not be trusted blindly. Participants can differentiate between quality and tabloid-type media, but an alarming proportion does not know their constitutional right to freedom of expression.
The level of reflection on the part of focus group participants is medium to low. They can render many cases of cyberbullying/hate speech, disinformation and cybercrime, though they are not always aware of the difference. Especially the examples of cyber-harassment that are recounted in the focus groups reveal that female youths are primarily targeted. At the same time there seems to be little in the way of counselling for victims and there was not enough reflection of the background to such malevolent forms of communication. Strategies in coping with them are not very elaborate, though some groups did mention methods of verification in the context of disinformation several times. There is considerable potential for support when it comes to dealing with cyberbullying, cyber-harassment, hate speech and cybercrime." (Executive summary)
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"Young Namibians are embracing the digital transformation, according to indicative findings from the present MIL INDEX country study. Interestingly, the youths that took part in eight focus groups conducted at the end of 2018 in Windhoek and Rundu are immersed in digital communication but are aware
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of the ambivalent nature of the news and information sources they find on social media and related Internet services. The importance of a critical mindset when navigating the World Wide Web was stressed by the eight experts interviewed as part of the study.
This MIL INDEX study addresses five dimensions of Media and Information Literacy (MIL) according to DW Akademie’s MIL model: access, analysis, reflection, creation, and action. The focus groups conducted for this study reveal that there is a rural/urban divide in terms of access and use of media. The more rural (and older) groups use radio and television on a regular basis, while the more urban (and younger) groups tend to regard traditional media as yesterday’s media. This shift is in line with the rise of social media. Information uptake is coincidental and journalistic content is intermingled with all sorts of trivia when consumed in social networks. Smartphones are regarded by many as a substitute for newspapers, radio, and television. Amongst those who continue using traditional media, radio is turned to more often for information while TV is regarded more as an entertainment medium.
Considering analytical skills, there is a certain disenchantment of the Namibian youths with journalistic media, the reporting being considered not close enough to the interests and issues of the youth. But it was interesting to find that the focus group participants’ appraisal of media in terms of trustworthiness is the exact opposite of their consumption patterns. While the discussions documented frequent use of social media these are evaluated as least trustworthy, whereas newspapers are rated highly on the trustworthiness scale but were hardly ever read. There is an awareness of the ambivalent quality of news and information on social media, but the youths cannot always name sources they consider produce high-quality information.
The results in the reflection dimension are ambivalent. The youths can recount numerous cases of cyberbullying and disinformation (“fake news”). But the accompanying survey shows that while they reject hate speech and disinformation, there is a certain willingness to accept cyberbullying as given. This is echoed in the focus groups where participants’ advice is often to ignore hateful messages, rather than do something about them. However, the groups do discuss many other strategies in coming to terms with and combatting cyberbullying and disinformation. Rarely do they reflect the motivations that lie behind such behavior. It was also interesting to note that disinformation is mainly discussed with regards to online rather than traditional media." (Executive summary)
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"Ghana’s youth is embracing digital. According to the representative survey conducted for DW Akademie’s MIL INDEX study, three quarters of 15-25-year-olds own a smartphone. Over 70 % report going online with a mobile phone as well as using Facebook and WhatsApp on a weekly basis. Use of several
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different social networks and messengers is widespread and frequent. More data intensive networks like Snapchat (34.7%), YouTube (29%) and Instagram (26%) are used by a fairly large proportion of survey respondents every week. “We virtually live our lives on the Internet,” as one girl put it during a focus group conducted in Accra. “[I]f it’s about politics, if it’s about entertainment, if it’s about education, you can find enough information on the Internet using your smartphone.
The country report presented here is based on the findings of the MIL INDEX study, for which a representative survey, eight focus groups and seven expert interviews were conducted in Ghana between November 2018 and April 2019. The study focused on five Media and Information Literacy (MIL) skill sets: access, analysis, reflection, creation, and action. For each of these dimensions, survey respondents received a score ranging between 0 (= no skills whatsoever) and 20 (= highest level of skills) points, adding up to a maximum of 100 points. The scoring system measures how often certain skills are actually put into practice (access, creation, action) or tests the skills directly (analysis, reflection). Since citizens cannot permanently use media and information sources, unless they are journalists or media workers, a perfect score of 100 for any country appears unrealistic—it is more about the relative performance across time and in comparison to other countries, as well as being a tool for identifying deficits to be addressed in media development.
The 15-25-year-old Ghanaians on average displayed good skills in terms of action (13.9) and analysis (13.1), and intermediate skills when it came to creation (11.4). Deficits were mainly found in terms of reflection (10.2) and access (10.8). The total score amounted to 59.5 out of a possible 100." (Executive summary)
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"Younger audiences are different from older groups not just in what they do, but in their core attitudes in terms of what they want from the news. Young people are primarily driven by progress and enjoyment in their lives, and this translates into what they look for in news. They still need and want
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news to connect their world to the world – and fulfil an array of different social and personal needs – but they don’t necessarily see the traditional media as the best or only way to do that. News media is now competing for attention with myriad other distractions, and there is a high level of ‘background’ or ‘indirect’ exposure to news (through social media, other online conversations, documentaries and TV shows, etc.). They don’t need to seek it out, news comes to them. Finally, much of the excitement and gravitas for younger people is on the periphery of the news space (infotainment, lifestyle, cultural, grassroots, bloggers and vloggers). All this means there is a disconnect; traditional news media no longer seems as relevant or as dominant when it comes to news content. In a simplified way, how news brands and young people view the role and value of news is different: Traditional news brands see news as: what you should know. Young audiences see news as: what you should know (to an extent), but also what is useful to know, what is interesting to know, and what is fun to know. And the role of news for young people appears primarily individualistic; it’s about what it can do for them as individuals – rather than for society as a whole. While it’s true that the industry is moving towards producing more content of this kind, most traditional news brands are still not associated with being useful, interesting or fun. The study also revealed that the differences in the relationships young people have with the news depend on three key areas: the moment, the person and the medium. Four key news moments (dedicated, updated, time-filler, and intercepted) are described in detail, as are four types of news consumer (Heritage News Consumers, Dedicated News Devotees, Passive News Absorbers, and Proactive News Lovers). The impact of the various media is also investigated, revealing key roles, usage, pros and cons of platforms including Instagram, Facebook, Twitter, Reddit and podcasts." (Publisher description)
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"Das Medienrepertoire von Jugendlichen erweitert sich stetig. Aktuell haben etwa drei von vier Familien ein Abonnement für einen Video-Streaming-Dienst wie beispielsweise Netflix oder Amazon Prime Video abgeschlossen. Auch Musik-Streaming-Dienste sind in zwei von drei Familien vorhanden, etwas selt
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ener sind digitale Sprachassistenten wie Alexa in 16 Prozent der Haushalte vertreten. Beim Musikhören steht die Nutzung über Musik-Streaming-Dienste wie z. B. Spotify an erster Stelle. Zwei Drittel der Jugendlichen hören mindestens mehrmals pro Woche über Streaming-Dienste Musik. Jeweils etwa jede/-r Zweite nutzt zum Musikhören YouTube oder das Liveprogramm bei Radiosendern. Jede/-r Zehnte nutzt hierzu Smartspeaker. Unabhängig von der Musiknutzung hören zwei von drei Jugendlichen regelmäßig Radio." (Website mpfs)
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"Zunächst zeigt die aktuelle Ausgabe der JIM-Studie, dass auch im Jahr 2021 "klassische Medien" wie Radio oder Fernsehen bei Jugendlichen durchaus eine Rolle spielen. Bei offenen Abfrage nach ihren drei wichtigsten Nachrichtenquellen nennt ein Drittel der 12- bis 19-Jährigen das Fernsehen (32 %) u
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nd jeweils jede/-r fünfte Jugendliche das Radio (22 %). Das Internet generell nennen 21 Prozent. Als wichtigste Einzelangebote im Netz werden dann Google News, Instagram und YouTube genannt. 58 Prozent der befragten Jugendlichen sind im Laufe eines Monats auf Hate Speech gestoßen. 42 Prozent auf Fake News. Nur jede/r Dritte hat bei der Nutzung von Whatsapp, Snapchat, TikTok und Instagram Bedenken wegen des Datenschutzes." (Website mpfs)
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"Cette étude menée dans 5 régions différentes du Burkina-Faso a permis de relever quelques caractéristiques générales des modalités d’informations de la jeunesse rurale et de dégager des grandes thématiques d’intérêt liées aux réalités vécues localement. Il faut néanmoins releve
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r que l’enquête aurait pu révéler des résultats bien différents si elle avait concerné l’ensemble des régions du Burkina. Nous aurions vu apparaître bien d’autres spécificités locales et peut-être quelques thèmes d’intérêt nouveaux. C’est pourquoi, au-delà des résultats spécifiques à chaque région, l’une des conclusions majeures de ce travail est l’impérieuse nécessité de prendre en considération les spécificités locales des différentes régions. Ceci non seulement afin de retenir l’attention de ces jeunes ruraux mais aussi afin de ne pas les amener à fuir l’écoute de la radio. Ces spécificités concernent: - D’une part les activités économiques locales (importance donnée à l’agriculture ou à l’élevage, présence d’activités d’orpaillage, proximité avec des grands pôles économiques comme Ouagadougou ou proximité avec des pays à fort dynamisme économique comme la Côte d’Ivoire ou le Ghana, etc.), Et d’autre part la situation sécuritaire. En ce sens, les informations transmises et le mode de communication ne peut pas être totalement uniforme. Enfin, à travers les réponses à nos questions et à travers les analyses ressorties ci-dessus, il est très clairement apparu que les jeunes sont en attente de médias plus proches d’eux, de leurs préoccupations et de leur réalité. Ils ont partagé leur souhait de participer à des émissions de radio et même de recevoir, dans leurs villages, les studios de production pour réaliser de temps en temps des émissions de radio directement chez eux. Se faire entendre et entendre d’autres jeunes qui leur ressemblent est un vœu partagé par les jeunes que nous avons rencontré au cours de cette enquête." (Conclusions, page 41)
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"El presente informe estudia a los jóvenes de entre 16 y 29 años, en relación con la televisión y la política nacional. Se indaga en su nivel de equipamiento tecnológico audiovisual, en sus hábitos de consumo televisivo y, de manera más específica, en sus preferencias informativas sobre pol
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ítica. Los datos usados provienen de cuatro encuestas realizadas y publicadas durante 2017 por el CNTV. Las cuatro encuestas tienen muestras de representatividad nacional." (Presentación)
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"Using cultural studies as its conceptual framework and reception analysis as its methodology, this study investigated and accounted for the oppositional readings that subaltern black South African youths negotiate from Tsha Tsha, an E-E television drama on HIV and AIDS in South Africa. Results from
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the study show that HIV and AIDS messages in Tsha Tsha face substantial resistances from situated youth viewers whose social contexts of consumption, shared identities, quotidian experiences and subjectivities, provide critical lines along which the E-E text is often resisted and inflected. These findings do not only hold several implications for E-E practice and research, they further reflect the utility of articulating cultural studies and reception analysis into a more nuanced theoretical and methodological framework for evaluating the ‘impact’ of E-E interventions on HIV and AIDS." (Abstract)
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"Seventy one percent of Palestinian youth say that they are most interested in following local news and events, 14% are most interested in following regional and international news and events, while 15% don’t follow the news at all. New media platorms are utlized the most by youth in the case of a
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ll types of news and programmes they were asked about. Youth use new media the most when it comes to social programmes (60%), followed by sports programmes (57%) and economic programmes (55%). The highest use of TV corresponds to politcal programmes (42%), followed by sports programmes (38%). Radio is stll being followed, but at a much lower percentage, while print media is hardly being followed." (Key findings, page 9)
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"The present report summarizes the results of a media use study that was conducted in autumn 2014 in the Ugandan districts of Kampala, Mbale, Lira, Pader and Gulu. The study consists of a quantitative survey of more than 650 survey respondents, as well as six qualitative focus groups with a total of
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45 participants. The target population was children and young people between 13 and 24 years of age. The results show that radio is still the most important medium in Uganda today. 94.6% of the participating young people from the aforementioned districts have access to a radio. There are, however, signs of a change in trend. Three quarters of the respondents also have access to a TV set, meaning television is no longer a minority media form in Uganda." (Executive summary)
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