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Nigeria Media Use 2012: Digital Media Gap Shrinking, Popularity of Radio Undiminished
Broadcasting Board of Governors (BBG); Gallup (2012), 43 slides
"Digital media should be a part of any communications strategy for Nigeria. Previously ¡§underserved¡¨ groups entering the digital mainstream fast. Internet outreach should be mobile-centric. Take advantage of penchant for information-sharing. But don't forget the continued primacy of broadcast
...
Tanzanian Media Environment: Current Access, Potential for Growth and Strategies for Information Dissemination
Washington, DC: InterMedia (2011), 49 pp.
"This report uses AudienceScapes data from a nationally representative survey of Tanzania to describe how people of different social groups gather, share and access information through mass media. We also focus on whether the presence of mobile phones can further augment information dissemination us
...
Audience Analysis: The Role of Journalism and Social Media in the Consumption of News in Iraq. 2011 Iraq Media Study
Washington, DC: IREX; D3 Systems (2011), 59 pp.
The IREX Audience Measurement Survey 2011 in Iraq was an ad hoc national quantitative research study on media usage, habits and attitudes of people over the age of 15, across Iraq, with a total sample size of 3,000 individuals. The total sample consists of a representative sample of 2,600 individual
...
Timor-Leste Communication and Media Survey
Dili (TL): United Nations Integrated Mission in Timor-Leste (UNMIT), Communication and Public Information Office (2011), 82 pp.
"This survey is the second nation-wide media use study conducted in Timor-Leste. UNMIT commissioned this study to provide a comprehensive update of the findings from Foundation Hirondelle’s National Media Survey of 2006, also conducted by INSIGHT. The main objectives of the study are to: 1) assess
...
Segunda encuesta nacional de participación y consumo cultural (ENPCC)
Santiago de Chile: Consejo Nacional de la Cultura y las Artes (CNCA) (2011), 219 pp.
Afghan Media in 2010: Synthesis Report
Altai Consulting; USAID (2010), 178 pp.
"In 2004-2005, the United States Agency for International Development’s (USAID) Office of Transition Initiatives commissioned Altai Consulting to conduct the first comprehensive media evaluation of the Islamic Republic of Afghanistan, looking at the impact of the Afghan media on opinions and behav
...
Iraq Media Study: National Audience Analysis
Washington, DC: IREX; D3 Systems (2010), 43 pp.
The IREX Audience Measurement Survey 2009 in Iraq was an ad hoc national quantitative research study on media usage, habits and attitudes of people over the age of 15, across Iraq, with a total sample size of 2,200 individuals. The total sample consists of a representative sample of 2,000 individual
...
Mass Media in Zambia: Demand-Side Measures of Access, Use and Reach
Washington, DC: InterMedia (2010), 50 pp.
"The data presented in this report are based on a survey conducted in April and May 2010 among Zambian adults age 15 and above. Using the 2000 Zambian National Census as the sampling frame and a stratified random sampling design, a nationally representative probability sample of 2,000 respondents wa
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Audience Market Research in Solomon Islands: Qualitative and Quantitative Research Report. Prepared for SOLMAS – Solomon Islands Media Assistance Scheme
Southport: Tebbutt Research (2010), 233 pp.
"The primary objective of this research is to inform on media access, usage, met and unmet needs and expectations so as to enable the MASI members to grow their businesses by being relevant to the current and potential audience. The quantitative component of the research comprised a survey of a tota
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"While in some respects – particularly through their radios – Africans are very connected to the outside world, our findings suggests that the majority continue to be local rather than world citizens. However, this initial work on cosmopolitanism suggests that as their world becomes larger throu
...
South Sudan Media Survey: Juba, Wau, Maridi, Panyagor, Yambio and Yei
Nairobi: Consumer Options; Education Development Center (EDC) (2009), 49 pp.
"Radio is the most popular source of information with 98% saying it their source of information. 71% claim that radio is the most important source of information to them and 66% claim that radio is the most reliable source of information. Church is also a strong source of information with 64% claimi
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Cambodia Sentinel Survey 2008: Media Consumption (Radio, Television, Internet and Mobile Phone) and HIV and AIDS Information in the Media
London: BBC World Service Trust (2009), 58 pp.
"In August 2008, the BBC World Service Trust conducted a quantitative midline sentinel survey on HIV and AIDS Knowledge Attitudes and Practice (KAP) and media habits. The Trust has consistently applied a survey methodology using cross-sectional household-based surveys since 2004. The 2008 Sentinel S
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Le paysage médiatique congolais: état des lieux, enjeux et défis
Deep Insights
Paris: France Coopération Internationale (2008), 167 pp.
"La première partie de l’étude vise à décrire autant le fonctionnement des médias congolais que le comportement de leurs publics, essentiellement à Kinshasa et dans les grandes villes de province. La seconde partie tâche de dresser un bilan des principales contraintes auxquelles sont confro
...
"BBC listenership in Afghanistan remains strong and the station has retained a strong brand presence. BBC radio is among the most listened to stations in Afghanistan. Over half (57%) of adults had listened within the past week at the time of the survey in January 2008. 75% of the population claimed
...
Media Use in Estonia: Trends and Patterns
Nordicom Review, volume 27, issue 1 (2006), pp. 17-29
"The article gives an overview of general trends in media use in Estonia over the last 15 years, making some comparisons with Nordic countries. Since the beginning of postcommunist transformation in 1991, the media landscape in Estonia has faced substantial changes. A completely renewed media system
...
