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Audience Analysis: The Role of Journalism and Social Media in the Consumption of News in Iraq. 2011 Iraq Media Study

Washington, DC: IREX;D3 Systems (2011), 59 pp.

The IREX Audience Measurement Survey 2011 in Iraq was an ad hoc national quantitative research study on media usage, habits and attitudes of people over the age of 15, across Iraq, with a total sample size of 3,000 individuals. The total sample consists of a representative sample of 2,600 individual ... more

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Sondeo: “Audiencias y medios de comunicación en tiempos de elecciones"

Managua: Universidad Centroamericana, Observatorio de Medios UCA (2011), 20 pp.

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Estudio de actitudes, hábitos y opinión sobre la radio y televisión 2011

Lima: Consejo Consultivo de Radio y Televisión (CONCORTV) (2011), 33 pp.

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Segunda encuesta nacional de participación y consumo cultural (ENPCC)

Santiago de Chile: Consejo Nacional de la Cultura y las Artes (CNCA) (2011), 219 pp.

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Information at the Grassroots: Analyzing the Media Use and Communication Habits of Kenyans to Support Effective Development

Hannah Bowen

Washington, DC: Intermedia (2010), 125 pp.

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Southeast Asian Media: Patterns of Production and Consumption. A Survey of National Media in 10 Countries of Southeast Asia

Jeremy Wagstaff

London: Open Society Foundation, Media Program (2010), 128 pp.

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Mass Media in Zambia: Demand-Side Measures of Access, Use and Reach

Gayatri Murthy, Muzammil M. Hussain

Washington, DC: InterMedia (2010), 50 pp.

"The data presented in this report are based on a survey conducted in April and May 2010 among Zambian adults age 15 and above. Using the 2000 Zambian National Census as the sampling frame and a stratified random sampling design, a nationally representative probability sample of 2,000 respondents wa ... more

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Iraq Media Study: National Audience Analysis

Washington, DC: IREX;D3 Systems (2010), 43 pp.

The IREX Audience Measurement Survey 2009 in Iraq was an ad hoc national quantitative research study on media usage, habits and attitudes of people over the age of 15, across Iraq, with a total sample size of 2,200 individuals. The total sample consists of a representative sample of 2,000 individual ... more

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Afghan Media in 2010: Synthesis Report

Eric Davin, Philibert de Mercey, Carlotta Tincati, Kinga Komorowska, Arezo Malakooti, Sébastien Duhaut

Altai Consulting;USAID (2010), 178 pp.

"In 2004-2005, the United States Agency for International Development’s (USAID) Office of Transition Initiatives commissioned Altai Consulting to conduct the first comprehensive media evaluation of the Islamic Republic of Afghanistan, looking at the impact of the Afghan media on opinions and behav ... iors three years after the beginning of the country’s reconstruction. The evaluation found, among other things: that Afghans were avid and sophisticated media users and that cultural barriers to media use were less significant than previously expected; that the radio played a predominant role throughout the country; and that media are instrumental in social progress and education. However, since publication of that report1, Afghanistan’s media sector has seen important changes. To inform future assistance from the international community to the Afghan media, it was deemed necessary to assess the current state of the Afghan media – by reflecting a full and accurate audience profile, to determine program preferences, to measure the impact of the Afghan media on local opinions and behaviors and to gauge Afghan expectations in terms of programming and messaging. A large-scale research project was thus planned and conducted from March to August 2010. This research included a deep probe into the media sector and the public’s behaviors and expectations. The methodology used to achieved this included a combination of: literature review; direct observations; key informant interviews with most relevant actors involved in the media sector; 6,648 close-ended interviews in more than 900 towns and villages of 106 districts, covering all 34 provinces of the country; an audience survey on more than 1,500 individuals run daily for a week; about 200 qualitative, open-ended interviews; and 10 community case studies. Such an effort guarantees that results presented here are fairly representative of the Afghan population at large. This document provides a comprehensive synthesis of data collected during the survey. A database of media actors, 16 priority district reports, 10 case study reports, a complete description of the methodology and the original datasets from the main quantitative research and the audience research are publicly available, allowing anyone interested to access more focused information as needed." (Introduction, page 8) more

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Audience Market Research in Solomon Islands: Qualitative and Quantitative Research Report. Prepared for SOLMAS – Solomon Islands Media Assistance Scheme

Southport: Tebbutt Research (2010), 233 pp.

"The primary objective of this research is to inform on media access, usage, met and unmet needs and expectations so as to enable the MASI members to grow their businesses by being relevant to the current and potential audience. The quantitative component of the research comprised a survey of a tota ... more

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Cambodia Sentinel Survey 2008: Media Consumption (Radio, Television, Internet and Mobile Phone) and HIV and AIDS Information in the Media

Lizz Frost Yocum, Chiv Linna, By Ratana, Khim Narith (eds.)

London: BBC World Service Trust (2009), 58 pp.

"In August 2008, the BBC World Service Trust conducted a quantitative midline sentinel survey on HIV and AIDS Knowledge Attitudes and Practice (KAP) and media habits. The Trust has consistently applied a survey methodology using cross-sectional household-based surveys since 2004. The 2008 Sentinel S ... more

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Citizens of the World? Africans, Media and Telecommunications

Zenobia Ismail, Paul Graham

Afrobarometer (2009), 8 pp.

"While in some respects – particularly through their radios – Africans are very connected to the outside world, our findings suggests that the majority continue to be local rather than world citizens. However, this initial work on cosmopolitanism suggests that as their world becomes larger throu ... more

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South Sudan Media Survey: Juba, Wau, Maridi, Panyagor, Yambio and Yei

Nairobi: Consumer Options;Education Development Center (EDC) (2009), 49 pp.

"Radio is the most popular source of information with 98% saying it their source of information. 71% claim that radio is the most important source of information to them and 66% claim that radio is the most reliable source of information. Church is also a strong source of information with 64% claimi ... more

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Le paysage médiatique congolais: état des lieux, enjeux et défis
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Marie-Soleil Frère

Paris: France Coopération Internationale (2008), 167 pp.

"La première partie de l’étude vise à décrire autant le fonctionnement des médias congolais que le comportement de leurs publics, essentiellement à Kinshasa et dans les grandes villes de province. La seconde partie tâche de dresser un bilan des principales contraintes auxquelles sont confro ... more

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Afghanistan Media Survey

D3 Systems;ACSOR-Surveys;BBC Trust (2008), 30 pp.

"BBC listenership in Afghanistan remains strong and the station has retained a strong brand presence. BBC radio is among the most listened to stations in Afghanistan. Over half (57%) of adults had listened within the past week at the time of the survey in January 2008. 75% of the population claimed ... more

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Summary Report: Media Reach and Penetration Study. Conducted in Monrovia, Kakata and Buchanan

Lawrence Randall, Lamii Kpargoi, Cosme Pulano

Monrovia: Liberia Media Center (2007), 30 pp.

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Palestinians and the Media: Usage, Trust and Effectiveness

Internews (2006), 48 pp.

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Media Use in Estonia: Trends and Patterns

Peeter Vihalemm

Nordicom Review, volume 27, issue 1 (2006), pp. 17-29

"The article gives an overview of general trends in media use in Estonia over the last 15 years, making some comparisons with Nordic countries. Since the beginning of postcommunist transformation in 1991, the media landscape in Estonia has faced substantial changes. A completely renewed media system ... more

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Les moyens de communication a Madagascar: Enquete d'audience 2004

UNICEF;Repoblikan'i Madagasikara (2004), 131 pp.

"L'enquête sur l'audience 2003 – 2004 fait suite aux précédentes enquêtes, menées en 1997 et en 1998 dans le cadre du programme de coopération Madagascar– UNICEF. Elle consiste à mettre à jour les données issues des précédentes enquêtes, mais également à identifier les canaux de co ... more

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Media Audiences in the Republic of Moldova

Chisinau: Independent Journalism Center IMAS (2004), 36 pp.

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Le paysage médiatique congolais: état des lieux, enjeux et défis
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