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"Los medios investigados en este estudio llegan más que todo a una población de mayor poder adquisitivo y niveles académicos que buscan un periodismo serio, investigativo, de calidad. Es una audiencia bastante involucrada con el medio. Le gusta a esa audiencia sentirse parte del medio de comunica
...
Media Literacy and Disinformation Perception Survey
Tbilisi: Media Development Foundation (MDF) (2022), 37 pp.
"The aim of this research was to study media consumption habits among different age groups and geographical areas, as well as the public's vulnerability to various disinformation and manipulative narratives disseminated in Georgia. The first part of the research concerns media literacy competencies,
...
"Esta publicación presenta información sobre el mercado actual de los medios de comunicación en El Salvador, sobre cómo la población percibe estos medios y cuáles son los hábitos de la audiencia en el consumo de la información. Además, ofrece recomendaciones para mejorar la viabilidad de lo
...
Promise and peril: In changing media landscape, Africans are concerned about social media but opposed to restricting access
Afrobarometer (2022), 22 pp.
"Radio remains overwhelmingly the most common source for news in Africa. On average across 34 surveyed countries, two-thirds (68%) of respondents tune in at least a few times a week. Digital media use for news is growing quickly. Between 2014/2015 and 2019/2021, the share of Africans who get news fr
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Ethiopians Support Media’s Watchdog Role But Want Regulated Access to Internet, Social Media
Afrobarometer (2021), 13 pp.
"Six in 10 adult Ethiopians (59%) own a mobile phone. But only 16% own a phone with Internet access. One in three (34%) own a radio, while 14% have a television set and only 2 % have a computer. The most common source of regular news (“every day” or “a few times a week”) for Ethiopians is th
...
The Kenya Media Assessment 2021
Internews (2021), 47 pp.
"There are stark lessons to be learnt from this assessment: Social media has become the main source of news and information for majority of Kenyans, even though it suffers the greatest trust deficit. Radio remains highly important, while television is the most trusted source of information and newsp
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Medios de comunicación y medios sociales en tiempos de COVID-19
Communicación, issue 45 (2021), pp. 14-29
"El presente trabajo se propuso identificar el uso, la dependencia y la confianza que se tuvo en los medios de comunicación y los medios sociales al inicio de la cuarentena decretada por el Estado mexicano con motivo de la llegada del nuevo coronavirus a México. Para responder al objetivo señalad
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State of the Media Survey Report 2021
Nairobi: Media Council of Kenya (2021), xii, 46 pp.
"The survey found that 58% of Kenyans interviewed consume TV content on a typical day. This translates to approximately 16,740,493 Kenyans aged above 15 years who consume TV content. This is a drop from 74% of the respondents recorded in the 2020 survey. Across the regions, 60% of persons in North E
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"Conclusions and actionable recommendations to media stakeholders and Internews including: improving access to radio and television in Unity State would likely produce a substantial increase in overall media consumption in Unity State; improving access to smartphones in Warrap State would potentiall
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The Dominica Information Ecosystem Assessment (IEA): How the Flow of Information Impacts Disaster Preparedness and Response
Internews (2021), 75 pp.
"Generally, Dominicans have access to the information that they need to make informed decisions, especially as it relates to disaster preparation and response. Despite having timely access to disaster-related information, however, some persons continue to act complacent and either fail or refuse to
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Syria Audience Research Study
Free Press Unlimited (2021), 29 pp.
"Syrians greatly desire news that is free from political partisanship and interference; are reflective and capable of making conscious and informed decisions; are resourceful, reflective and desire the full picture of news and events; value variety in terms of sources, and are therefore often drawn
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"To gain a comprehensive understanding of both urban and peri/urban/rural locations, the assessment was conducted in two locations in Ethiopia: Gambella Region and Addis Ababa City Administration. A total of 240 respondents participated in the assessment, of which about one-third are female. The fin
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Afghanistan Media Landscape: Key Results
London: BBC Media Action (2021), 1 p.
"TV is the most popular media platform. Majority of TV viewers and radio listeners watch and listen to those media weekly. Urban, educated and younger people watch TV more than rural, less educated and older people. Men listen to radio and use internet more than women [...] A nationally representati
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Report: National Media Consumption Survey Rwanda 2021
Kalmar; Stockholm: Fojo Media Institute; Swedish Radio Media Development Office (2021), 34 pp.
Georgia: An Information Ecosystem Assessment
Internews (2021), 3 parts
"Internews’ Global Tech and Europe & Eurasia teams conducted an extensive information ecosystem assessment (IEA) study in Georgia with a team of local researchers and experts. This IEA examines every region in Georgia, including minority language communities, and adopts a specific focus on social
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