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Independent Media Depend on You: Research Report

CESID

USAID; IREX; Agency Communis (2020), 19 pp.

"The research on audience behavior and the effects of Free Media Advocacy Campaign was conducted on a sample of 1,000 respondents, 25 to 55 years of age, and focused on the citizens’ viewpoint towards paying for media content (with the possibility of comparison to 2019 research) and evaluation of ... the campaign “Independent Media Depend on You” (IREX and Agency Communis). In terms of media consumption, respondents from 2019 generally spent more time with media than in the 2020 research. In addition, it is noticeable that respondents in both research cycles spent more time watching television and listening to the radio. The average time respondents spent per day watching television in 2020 was 108.6 minutes, while in 2019 the average time spent watching this media was 161.4 minutes. The average time respondents spent listening to the radio in the research conducted in 2020 is the same as the time spent watching TV (108.6 minutes), while in 2019, radio was the media respondents spent the most time listening to – 166.8 minutes. Social networks are the third most used media in terms of time spent on them per day (average time for 2020 – 87.6 minutes; average time for 2019 – 126.6 minutes). In fourth place are informative online portals and sites, while fifth place is print media with which respondents spend the least time per day (average time – 27 minutes). When it comes to citizens’ trust in media, it is evident that in both research cycles there is a greater distrust than a trust in the media, and this fits in the broader picture of citizen’s distrust in all civil society institutions. A total of 43% of respondents generally do not trust the media in Serbia at all – in 2020, while in 2019 the percentage was lower by two points (41%). On the other hand, a total of 22% of respondents stated that they have full confidence and that they mostly have trust in Serbian media, which is one percentage point more than in the research conducted in 2019. About a third of respondents had a neutral stance about trust in media (31% in 2020, 33% in 2019). A large percentage of respondents were not willing to pay for online content, however, when compared with 2019’s findings, SMS noticed that the willingness to pay for online content is more noticeable in 2020." (Summary) more

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Especial medios de comunicación: Encuesta de satisfacción política y opinión pública

Buenos Aires: Universidad de San Andrés, Encuesta de Satisfacción Política y Opinión Pública (ESPOP) (2020), 24 pp.

"En la mayoría de los casos existe una relación lineal entre la confianza y el consumo de cada medio. En ese contexto, entre los consumidores frecuentes de cada medio la confianza neta (Confía Mucho + Confías Algo) es mayor en Telefe (80%), C5N (78%) y Clarín (74%). De todos modos, cabe aclarar ... more

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Port-Au-Prince Information Ecosystem Assessment

Internews; Panos Caribbean (2020), 70 pp.

"Key finding 1: A trusted thirdperson is the most important information provider. When asked for their main source of information, family, friends, and religious leaders accounted for 89% of the response choices combined. Additionally, 97% stated they trust their family and friends. Key finding 2: S ... ocial media, the new player in the game? Even though radio remains the main channel of information used by the population (76%) – followed by television (48%) – WhatsApp (29%) and Facebook (28%) combined total 57% of respondents’ choice. Moreover, among participants who have Internet access, the leading applications to receive news areWhatsApp (82%) and Facebook (70%). Key finding 3: News on current events and sports are the most preferred content in traditional media channels. Participants mostly responded they like to see “news on current events” and “sports news” in traditional media channels. Radio listeners mostly enjoy “news on current events” (61%), newspapers readers like to read about “news on current events” (65%) and “sports” (33%), and television consumers mostly favor “news on current events” (49%) and “sports” (37%). Sports are ahead of educational and/or health programs in all types of media. Key finding 4: Residents in Port-au-Prince have unmet information needs. When asked about the information they need the most – at the time –, 52% of participants selected “how to find a job”, followed closely by “general news about what is happening in the country including COVID-19” (51%). Respondents also mentioned the need for information on “access to food and drinking water” (48%), as well as information about the “security situation in Port-au-Prince” (47%). Key finding 5: Information consumers are not passive actors: trust and relevance are key points. Content and source are the two main factors affecting the information ecosystem in Port-auPrince. Even among their preferred source of information – family and friends – or their preferred channel – radio –, trust is not blindly granted. In the focus groups, participants point out the lack of training of journalists, the fact that many confuse facts with opinions or place greater value in sensationalism, often leading to unsubstantiated claims and misinformation [...]" (Pages 5-14) more

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The Global Media Intelligence Report 2020: A Reference Guide to Consumers' Media Use in 42 Countries

eMarketer (2020), 194 pp.

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Digital Vs Traditional Media Consumption: Analyzing Time Devoted to Online and Traditional Forms of Media at a Global Level, as Well as by Age and Across Countries

GlobalWebIndex (2019), 40 pp.

"In this report, GlobalWebIndex offers a unique perspective on day-to-day media consumption behaviors by age and across 41 markets – analyzing how much time people are spending online, tracking the types of media they are consuming and assessing the share of time spent on digital versus traditiona ... more

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Zimbabwe Media Report

GeoPoll; Internews (2019), 15 pp.

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Insights from the Entertainment & Media Outlook: 2019-2023. An African Perspective. Getting Personal: Putting the me in Entertainment & Media

Vicki Myburgh, Charles Stuart

PWC, 10th annual ed. (2019), 189 pp.

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Media Use in the Middle East: A Seven-Nation Survey

Everette E. Dennis, Justin D. Martin, Fouad Hassan

Qatar: Northwestern University in Qatar (2019), 104 pp.

"This 2019 report pays special attention to social media and social media influencers even as it focuses heavily on news media. As always, we look at media use by platform and content while also honing in both generally and in detail on the use of the internet. As a member of the World Internet Proj ... more

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Meinungsmonitor Entwicklungspolitik 2019: Medien, Mediennutzung und Berichterstattung zu weltweiter Armut

Sebastian H. Schneider, Jens Eger, Paolo Morini, David Hudson, Jennifer Hudson

Bonn: Deutsches Evaluierungsinstitut der Entwicklungszusammenarbeit (DEval) (2019), xv, 102 pp.

"In dieser Studie wird untersucht, welche Medien die Bevölkerung nutzt, inwieweit sie diesen und den Sendern von entwicklungspolitischen Informationen vertraut (z. B. Bundesregierung oder Entwicklungsorganisationen) und in welchem Maß sie über die Medien in Kontakt mit dem für die Entwicklungspo ... more

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Strengthening Media Systems Activity (SMS). Demand-Side Study: “Comprehensive Study of the Public’s Media Needs and Behaviors in Serbia”
Deep Insights

IREX; CESID; USAID (2019), 72 pp.

"This study was specfically intended to: 1. provide comprehensive insight into the public’s media consumption patterns, and its underlying causes: a) values; b) needs and interests, particularly regarding media content; c) motivation and aspirations, with specific emphasis on buying media content; ... more

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Syria Audience Research 2018

Evaline Schot

Free Press Unlimited (2019), 15 pp.

"The findings of this research show that Syrians, regardless of the party in power in the area in which they reside, have a shared definition of independent media. They define it as “unbiased”, “not favouring any side”, and “credible”. Syrian audiences involved in the research emerge as ... more

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Ghana Top Shows on TV & Radio, 2018

Geo Poll (2019), 7 pp.

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Estudio cuantitativo sobre consumo televisivo y radial en adultos

Soluciones & Consultoría de Marketing (Socmark)

Lima: Consejo Consultivo de Radio y Televisión (CONCORTV) (2019), 18 pp.

"Los medios con mayor presencia en los hogares son la televisión (100%) y la radio (91%). En tercer lugar se destaca la tenencia de celular multimedia (82%), equipo con una marcada tendencia creciente comparado con resultados de estudios anteriores. También se observa una marcada tendencia crecien ... more

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Mutaciones del consumo cultural en el siglo XXI: Tecnologías, espacios y experiencias

Rosario Radakovich, Ana Elisa Wortman

Buenos Aires: Teseo (2019), 297 pp.

Google Scholar (110)

WorldCat (113)

Somalia Media Mapping and Landscape Survey

Washington, DC: USAID (2019), 138 pp.

External Link (108)

Le Niger sur les ondes: La radio, première source d’information

Adamou Moumouni, Toumane Seyni Amadou

Afrobarometer (2019), 7 pp.

"Trois-quarts des Nigériens possèdent un téléphone portable ou y ont accès à travers quelqu’un du foyer qui en possède un. Cet accès est de 55% pour la radio, 21% pour la télé, et 6% pour l’ordinateur. Mais juste 12% des Nigériens ont un téléphone portable avec accès à l’Interne ... more

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Media & Information Habits, Consumption and Perception in Zimbabwe: Consolidated Final Report

Fojo Media Institute; International Media Support (IMS); Internews (2019), ix, 50 pp.

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PNG Citizen Perceptions of Governance and Media Engagement Report 2019

ABC International Development (2019), 53 pp.

External Link (121)

Influencers and Influencing for Better Accountability in the DRC: Sources and Circulation of Information in the DRC - the Case of North Kivu
Deep Insights

Fondation Hirondelle; Demos, Harvard Humanitarian Initiative; ICREDES (2019), 39 pp.

"The information ecosystem in DRC is fragmented and fragile. It is characterised by a great number of media outlets, however their level of professionalism is low and their vulnerability to partisan capture is high. This fragility is replicated in the online space. The Congolese population rely heav ... ily on informal sources of information such as word of mouth, interpersonal communication with family and friends. The scarcity of reliable information open avenues for the rumours and misinformation to spread. This context presents serious challenges for the promotion of good governance and accountability that requires well informed citizens. To better address those challenges, it is necessary to understand the main sources and dynamics of information flows both offline and online, and through media and non-media channels. A consortium composed of Fondation Hirondelle (FH), Demos, Harvard Humanitarian Initiative (HHI) and the Institut Congolais de Recherche en Développement et Etudes Stratégiques (ICREDES) was created in order to provide a more holistic view of the Congolese information ecosystem and to identify opportunities for entry. Due to the limited time and resources of the study, and because of the pre-existing networks and capacities of the consortium in this region, its focus is on North Kivu. To identify the voices, networks and themes that dominated this information ecosystem in this region, three levels of analysis were chosen: 1. The sources and level of information of the local populations. This analysis was provided by HHI that implemented household surveys of large samples of populations in Eastern DRC; 2. The sources of information of local journalists. This analysis was provided by FH that surveyed a network of 18 local radios in North Kivu; 3. The network and content analysis of digital and social media provided by DEMOS [...] Findings: Radio is the primary media source of information for the population of Eastern DRC (78% of the sample listens to it occasionally and 43% daily [...] The main sources of information depend on the context and the nature of the information people are seeking [...] The results highlight the lack of reliability of information sources (46% of respondents expressed a moderate to high level of confidence in local radio, and 39% for national radio) ..." (Executive summary) more

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How Free is Too Free? Across Africa, Media Freedom is on the Defensive
Deep Insights

Jeffrey Conroy-Krutz, Josephine Appiah-Nyamekye

Cape Town: Afrobarometer (2019), 34 pp.

"Popular support for media freedom continues to decline, dropping to below half (47%) of respondents across 34 countries. More Africans (49%) now say governments should have the right to prevent publications they consider harmful. Twenty-five of 31 countries tracked since 2011 experienced declines i ... more

Strengthening Media Systems Activity (SMS). Demand-Side Study: “Comprehensive Study of the Public’s Media Needs and Behaviors in Serbia” Deep Insights

Influencers and Influencing for Better Accountability in the DRC: Sources and Circulation of Information in the DRC - the Case of North Kivu Deep Insights

How Free is Too Free? Across Africa, Media Freedom is on the Defensive Deep Insights

Strengthening Media Systems Activity (SMS). Demand-Side Study: “Comprehensive Study of the Public’s Media Needs and Behaviors in Serbia”
Deep Insights

Influencers and Influencing for Better Accountability in the DRC: Sources and Circulation of Information in the DRC - the Case of North Kivu
Deep Insights

How Free is Too Free? Across Africa, Media Freedom is on the Defensive
Deep Insights