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Estrategias de comunicación en salud: Selección teórica-metodológica para vías de intervención en política pública
Buenos Aires: Teseo (2023), 170 pp.
"Estrategias de comunicación en salud revisa los aportes que puede realizar una investigación de carácter dialógico, orientada a la superación de las barreras metodológicas clásicas que dificultan la realización de un trabajo riguroso basado en la excelencia científica. En el campo de la in
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Manual for Designing Communication for Vaccination Campaigns in Kazakhstan
Nur-Sultan: UNICEF Kazakstan (2022), 46 pp.
"This communication for immunization manual is designed to give step-by-step information on how to design and implement an immunization communication strategy. It guides the reader from creating messages and identifying potential communication barriers, to talking to the media and different stages o
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Social and Behaviour Change Strategy. Volume I: Policy & Strategic Approach
New Delhi: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) (2022), 127 pp.
"The Government of Madhya Pradesh is committed to ensure the overall development of all its residents, especially women and children. The Department of Women and Child Development (DWCD) works to sustainably improve health and nutrition outcomes for women of reproductive age and children below 6 yea
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Kommunikationskampagnen im Gesundheitsbereich: Grundlagen und Anwendungen
Key Guides
Deep Insights
Köln: Herbert von Halem Verlag, 3., völlig überarb. Aufl. (2020), 256 pp.
"Dieses Buch bietet eine systematische Einführung in die wichtigsten Theorien der Kommunikationswissenschaft und Gesundheitspsychologie sowie deren Anwendung in Kommunikationskampagnen. Basierend auf dem aktuellen Forschungsstand wird aufgezeigt, welche Strategien für die gezielte Veränderung von
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COVID-19 Vaccination Communication: Applying Behavioral and Social Science to Address Vaccine Hesitancy and Foster Vaccine Confidence
National Institutes of Health (NIH) (2020), 23 pp.
"This report, which was developed in consultation with leading experts in social and behavioral sciences and public health, outlines evidence-informed communication strategies in support of national COVID-19 vaccine distribution efforts across federal agencies and their state and local partners. The
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Communicating About Vaccine Safety: Guidelines to Help Health Workers Communicate with Parents, Caregivers, and Patients
Key Guides
Washington, DC: Pan American Health Organization (PAHO) (2020), 61 pp.
"Studies show that telling people about the quality, safety, effectiveness and availability of vaccines is not enough to influence behavior change related to immunization, and in general, doesn´t increase coverage. For this reason, it´s necessary to understand the reasons why people choose not to
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Stratégie Nationale de Communication et de Plaidoyer en faveur de la Nutrition au Burkina Faso 2020-2024
Gouvernement du Burkina Faso (2020), 111 pp.
"Le présent document de stratégie fournit, sur la base de l’analyse situationnelle, le cadre logique des interventions, délimite les domaines stratégiques, précise les objectifs tant généraux que spécifiques et les résultats attendus des différentes activités qui seront programmées. Il
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Vaccine Misinformation Management Field Guide: Guidance for Addressing a Global Infodemic and Fostering Demand for Immunization
New York: UNICEF (2020), 61 pp.
"This guide should help practitioners to: develop an evidence-grounded understanding of misinformation in the context of vaccination, how it spreads and gets traction, what can be done to mitigate its impact; implement evidence-based approaches to address misinformation; develop a comprehensive and
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A Communicator's Guide to COVID-19 Vaccination: Research, Theories, Models, and Recommendations Communicators Should Know
Institute for Public Relations (2020), 42 pp.
"The purpose of this guide is to highlight research, theories, models, and research-driven recommendations that will help ensure effective communication strategies for organizations worldwide. The Institute for Public Relations has reviewed more than 100 research articles to assemble this guide. Bel
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NOhep Advocacy Toolkit
NOhep Movement (2019), 80 pp.
"To support national advocacy efforts, we’ve created a toolkit for patient organisations, NGOs and individuals working in the field of viral hepatitis. It will equip supporters with the information and knowledge to get their decision-makers to take this problem seriously and push them to act to me
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Evidenzbasierte | evidenzinformierte Gesundheitskommunikation
Baden-Baden: Nomos (2018), 256 pp.
Polio Communication Global Guide: A How-To Manual for the Art and Science of Maximising Immunisation Rates Through Communication
Polio Global Eradication Initiative; UNICEF (2016), 33 pp.
"The Polio Communication Global Guide is a how-to manual for planning and building effective mass media and interpersonal communication strategies with the ultimate goal of eradicating polio. This document outlines UNICEF’s global approach to polio communication informed by data and on-the-ground
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Communication and Social Mobilization in Yellow Fever Mass Vaccination Campaigns: 10 Points from Field Experience
World Health Organization (WHO) (2015), viii, 31 pp.
"The main objective of this document is to provide evidence-based guidance on conducting practical social mobilization and communication for a yellow fever vaccination campaign, either preventive or reactive. Information is also given on the monitoring and evaluation of communication and social mobi
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Strategies for Developing Global Health Programs
New York et al.: Peter Lang (2014), 383 pp.
