"How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public?
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And is there a link between television viewing and violent behaviour? Researching Audiences is a practical hands-on guide to the main types of empirical fieldwork that have established themselves in academic, policy and commercial research. It will help you explore what audience members do with the media, how they make sense of the media, and how the media may influence social affairs from the micro to the macro level. The book introduces and discusses four complementary key approaches to empirical research: Media ethnography, reception research, survey research, and experimental research." (Publisher description)
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"Dieser Sammelband umfasst 19 Beiträge zu den Themenkomplexen: Entstehungsgrundlagen und Konstruktionsprinzip der MedienNutzerTypologie; Ergebnisse für Hörfunk, Fernsehen, Online und den Werbemarkt; Medienübergreifende Handlungsmuster im Alltag; Typologische Analyse des Nutzungsverhaltens in aus
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gewählten Themenfeldern; Erfahrungsberichte von Programmverantwortlichen." (Verlagsbeschreibung)
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"El consumo de televisión se ha convertido en una actividad cotidiana para millones de personas. Pero, ¿qué sabemos acerca del telespectador? ¿Cómo se le ha investigado? ¿Qué adjetivos se le han asignado? ¿Qué finalidades ha tenido su estudio? Éstas son las preguntas que intenta responder
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este libro. En él, se recogen las diferentes corrientes que han definido el estudio de la audiencia de televisión a lo largo del siglo XX tanto desde la perspectiva más académica (efectos, usos y gratificaciones, y estudios culturales) como desde la comercial (estudios de medición). Ahora bien, es la necesidad de encontrar nociones y herramientas para abordar el presente lo que guía este recorrido por el pasado. De este modo, plantea cuestiones como la vigencia del concepto de masa, a pesar de la cada vez más extendida idea de una audiencia activa, o la necesidad de ir más allá en el ámbito de los estudios culturales, frente a las numerosas -y a veces hasta encarnizadas- críticas que éstos están recibiendo. Aceptada la idea de que una manera de investigar es también una manera de observar el mundo, que propicia unas explicaciones y excluye otras, en esta obra también se reflexiona acerca del papel del investigador." (Descripción de la casa editorial)
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"This book documents the 16th conference of the international audience research association CIBAR that was held at the Deutsche Welle headquarters. Experienced experts give first-hand accounts of their work and show perspectives for the future." (Back cover)
"La comparaison entre les situations évoquées dans les deux parties de ce travail (Belgique v/s exemples étrangers) le souligne de manière patente: la Belgique présente un déficit appréciable en matière de feedback des usagers en regard de ce qui se passe ailleurs dans le monde." (Conclusion
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s, page 142)
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"The key idea of this book is to argue that a 'third generation' of reception studies and audience ethnography is presently taking shape and will establish itself in the near future. However, the division of the development of reception studies and audience research into three 'generations' outlined
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in this introductory chapter must not be taken matter-of-factly. Rather, the outline of the suggested division should be seen as a way of pointing out an emergent trend, a direction audience research could take. There are elements in the present research that already lead the way to the new agenda that future research should, in my view, address, but a solid body of research tackling the new field of research is yet to be done. I hope that with the book at hand we can help to address the new questions and outline the basic dimensions of the new field. The role of this book, in other words, is to act as a midwife: to suggest a 'story line' in cultural media research, a way to read its history in such a way that it points to the emergent trend outlined here and illustrated, developed and discussed in the chapters of this book." (Introduction, page 1)
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"Millions of people all over the world are avid members of the television audience. Yet, despite the central place television occupies in contemporary culture, our understanding of its complex and dynamic role in everyday life remains surprisingly limited. Focusing on the television audience, Ien An
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g asks why we understand so little about its nature and argues that our ignorance arises directly out of the biases inherent in prevailing official knowledge about it. She sets out to deconstruct the assumptions of this official knowledge by exploring the territory where it is mainly produced - the television institutions. Ang draws on Foucault's theory of power/knowledge to scrutinize television's desperate search for the audience, and to identify differences and similarities in the approaches of American commercial television and European public service television to their audiences. She looks carefully at recent developments in the field of ratings research, in particular the controversial introduction of the `people meter' as an instrument for measuring the television audience. By defining the limits and limitations of these institutional procedures of knowledge production, Ien Ang opens new avenues for understanding television audiences. Her ethnographic perspective on the television audience gives new insights into our television culture, with the audience seen not as an object to be controlled, but as an active social subject, engaging with television in a variety of cultural and creative ways." (Publisher description)
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"This book focuses on designing audience-responsive messages for use in developing countries. Author Bella Mody explains an audience research-based methodology to bridge the cultural and informational distance between senders and receivers. The introductory background against which the author review
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s the research on media effects is a historical discussion of the origins and nature of media use in national development. Mody then presents audience research as a systematic device for the involvement of message receivers in decisions concerning message design. In short, the audience contributes to and tests what the message needs to say and how it is delivered. This volume, focused on instruction for development and communication planners, as well as media workers, proposes first listening to the audience so as to determine which information the audience needs and in what form they can process it most effectively and, then, pretesting messages before they are produced in their final form." (Website Communication Initiative, 11/2007)
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"Browne calls this book a selective history of international radio broadcasting designed to help the reader 'understand better the reasons for the birth and growth of international stations in particular and international radio in general, the sorts of internal and external pressures that bear upon
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stations, the sorts of messages they broadcast, and the types of listeners they reach.' Documentation varies because it is sometimes unavailable, but it is richest for the Western stations, including Communist ones, and thinnest for the Third World stations. Contents include a general discussion of structure and growth; stations in specific countries or parts of the world; religious stations; audience research; and conclusions, speculations and suggestions. Appendixes give: International Broadcasting Program Categories; Language Services Added (and dropped) by Six Major International Broadcasters - 1960-1980; Estimated Weekly Broadcast Hours for Some Leading International Radio Stations; and Six Major Broadcasters and Their Services in Some of the World's Major Languages. There is also a bibliographical essay and an index." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 536)
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"Research into the rates of listening and the attitude of the public towards radio in some developing countries of Africa — The difficulties of carrying out such research — lack of basic statistics — The multiplicity of languages - Difficulties of various kinds." (Jean-Marie Van Bol, Abdelfatt
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ah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 290, topic code 262)
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