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Beyond Borders: Research for International Broadcasting 2003

Bonn: Conferende of International Broadcasters' Audience Research Services (CIBAR) (2004), 168 pp.

Researching Audiences

London: Hodder Arnold (2003), x, 422 pp.
"How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public? ... more

Audience Economics: Media Institutions and the Audience Marketplace

New York: Columbia University Press (2003), x, 235 pp.
"Dieser Sammelband umfasst 19 Beiträge zu den Themenkomplexen: Entstehungsgrundlagen und Konstruktionsprinzip der MedienNutzerTypologie; Ergebnisse für Hörfunk, Fernsehen, Online und den Werbemarkt; Medienübergreifende Handlungsmuster im Alltag; Typologische Analyse des Nutzungsverhaltens in aus ... more

La audiencia investigada

Barcelona: Gedisa (2002), 190 pp.
"El consumo de televisión se ha convertido en una actividad cotidiana para millones de personas. Pero, ¿qué sabemos acerca del telespectador? ¿Cómo se le ha investigado? ¿Qué adjetivos se le han asignado? ¿Qué finalidades ha tenido su estudio? Éstas son las preguntas que intenta responder ... more
"This book documents the 16th conference of the international audience research association CIBAR that was held at the Deutsche Welle headquarters. Experienced experts give first-hand accounts of their work and show perspectives for the future." (Back cover)

Le feedback des usagers dans les médias

Bruxelles: Fondation Roi Baudouin (2000), 165 pp.
"La comparaison entre les situations évoquées dans les deux parties de ce travail (Belgique v/s exemples étrangers) le souligne de manière patente: la Belgique présente un déficit appréciable en matière de feedback des usagers en regard de ce qui se passe ailleurs dans le monde." (Conclusion ... more
"The key idea of this book is to argue that a 'third generation' of reception studies and audience ethnography is presently taking shape and will establish itself in the near future. However, the division of the development of reception studies and audience research into three 'generations' outlined ... more

Hablan los televidentes: Estudios de recepción en varios países

Lomas de Santa Fe: Universidad Iberoamericana (1992), 162 pp.

Desperately Seeking the Audience

London: Routledge (1991), xii, 203 pp.
"Millions of people all over the world are avid members of the television audience. Yet, despite the central place television occupies in contemporary culture, our understanding of its complex and dynamic role in everyday life remains surprisingly limited. Focusing on the television audience, Ien An ... more
"This book focuses on designing audience-responsive messages for use in developing countries. Author Bella Mody explains an audience research-based methodology to bridge the cultural and informational distance between senders and receivers. The introductory background against which the author review ... more

Audience Research in Developing Countries

Köln: Deutsche Welle Ausbildungszentrum (DWAZ) (1987), 83 pp.
"Browne calls this book a selective history of international radio broadcasting designed to help the reader 'understand better the reasons for the birth and growth of international stations in particular and international radio in general, the sorts of internal and external pressures that bear upon ... more

Switch on - Switch Off: Mass Media Audiences in Malaysia

Kuala Lumpur: Oxford University Press (1979), xi, 260 pp.
"Research into the rates of listening and the attitude of the public towards radio in some developing countries of Africa — The difficulties of carrying out such research — lack of basic statistics — The multiplicity of languages - Difficulties of various kinds." (Jean-Marie Van Bol, Abdelfatt ... more