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Mediennutzung: Mediaforschung, Medienfunktion, Nutzungsmuster
Konstanz: UVK, 2nd revised ed. (2004), 278 pp.
Die MedienNutzerTypologie: Ein neuer Ansatz der Publikumsanalyse
Baden-Baden: Nomos (2003), 320 pp.
"Dieser Sammelband umfasst 19 Beiträge zu den Themenkomplexen: Entstehungsgrundlagen und Konstruktionsprinzip der MedienNutzerTypologie; Ergebnisse für Hörfunk, Fernsehen, Online und den Werbemarkt; Medienübergreifende Handlungsmuster im Alltag; Typologische Analyse des Nutzungsverhaltens in aus
...
Researching Audiences
Deep Insights
London: Hodder Arnold (2003), x, 422 pp.
"How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public?
...
Audience Economics: Media Institutions and the Audience Marketplace
New York: Columbia University Press (2003), x, 235 pp.
Handbuch Fernsehproduktion: Vom Skript über die Produktion bis zur Vermarktung
Neuwied und Kriftel: Hermann Luchterhand Verlag (2002), 361 pp.
La audiencia investigada
Barcelona: Gedisa (2002), 190 pp.
"El consumo de televisión se ha convertido en una actividad cotidiana para millones de personas. Pero, ¿qué sabemos acerca del telespectador? ¿Cómo se le ha investigado? ¿Qué adjetivos se le han asignado? ¿Qué finalidades ha tenido su estudio? Éstas son las preguntas que intenta responder
...
An Essential Link with Audiences Worldwide: Research for International Broadcasting
Berlin: Vistas; Deutsche Welle (2002), 234 pp.
"This book documents the 16th conference of the international audience research association CIBAR that was held at the Deutsche Welle headquarters. Experienced experts give first-hand accounts of their work and show perspectives for the future." (Back cover)
Consuming Audiences? Production and Reception in Media Research
Cresskill: Hampton Press (2000), vi, 330 pp.
Le feedback des usagers dans les médias
Bruxelles: Fondation Roi Baudouin (2000), 165 pp.
"La comparaison entre les situations évoquées dans les deux parties de ce travail (Belgique v/s exemples étrangers) le souligne de manière patente: la Belgique présente un déficit appréciable en matière de feedback des usagers en regard de ce qui se passe ailleurs dans le monde." (Conclusion
...
Rethinking the Media Audience: The New Agenda
London et al.: Sage (1999), 212 pp.
"The key idea of this book is to argue that a 'third generation' of reception studies and audience ethnography is presently taking shape and will establish itself in the near future. However, the division of the development of reception studies and audience research into three 'generations' outlined
...
Was Sie über Rundfunk wissen sollten
Berlin: Vistas (1998), 448 pp.
Hablan los televidentes: Estudios de recepción en varios países
Lomas de Santa Fe: Universidad Iberoamericana (1992), 162 pp.
Designing Messages for Development Communication: An Audience Participation-Based Approach
New Delhi; London: Sage (1991), 211 pp.
"This book focuses on designing audience-responsive messages for use in developing countries. Author Bella Mody explains an audience research-based methodology to bridge the cultural and informational distance between senders and receivers. The introductory background against which the author review
...
Desperately Seeking the Audience
London: Routledge (1991), xii, 203 pp.
"Millions of people all over the world are avid members of the television audience. Yet, despite the central place television occupies in contemporary culture, our understanding of its complex and dynamic role in everyday life remains surprisingly limited. Focusing on the television audience, Ien An
...
Audience Research in Developing Countries
Köln: Deutsche Welle Ausbildungszentrum (DWAZ) (1987), 83 pp.
International Radio Broadcasting: The Limits of the Limitless Medium
New York: Praeger (1982), 369 pp.
"Browne calls this book a selective history of international radio broadcasting designed to help the reader 'understand better the reasons for the birth and growth of international stations in particular and international radio in general, the sorts of internal and external pressures that bear upon
...
Switch on - Switch Off: Mass Media Audiences in Malaysia
Kuala Lumpur: Oxford University Press (1979), xi, 260 pp.
Comunicación de masas: Una perspectiva sociológica
Buenos Aires: Paidós (1976), 155 pp.
