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Soziale Bewegungen und Social Media: Handbuch für den Einsatz von Web 2.0

Hans Christian Voigt, Thomas Kreiml (eds.)

Wien: ÖGB-Verlag (2011), 392 pp.

"Mit „Soziale Bewegungen und Social Media“ liegt das erste Handbuch zum Einsatz von Social Media vor, das sich nicht dem wirtschaftlichen Nutzen und der kommerziellen Verwertung widmet, sondern das für Arbeitnehmer_innen und Betriebsrät_innen, Bürgerinitiativen, NGO und Gewerkschaften geschri ... more

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IOM Public Communication Campaign Toolkit
Key Guidance

Geneva: International Organization for Migration (IOM) (2020), 86 pp.

"IOM seeks to provide practical guidance on designing, delivering and evaluating effective communication campaigns relating to migration. The guidance covers different approaches, themes, programme areas and methods to improve relevance, audience participation and results. The aim is to identify and ... more

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Migration and Communication: Information and Awareness-Raising Campaigns in Countries of Origin and Transit. Austrian National EMN Conference 2019 Briefing Paper

Vienna: European Migration Network, National Contact Point Austria (2020), 6 pp.

"Information and awareness-raising campaigns for (potential) migrants in third countries constitute a central element of current migration strategies, both at the European and national level. However, little is known about the impact of these campaigns and how they influence migratory behaviour. Inf ... ormation and behaviour change: In light of these limitations, we can learn from findings of rigorous evaluations in other fields, such as behavioural economics, and apply those to how information and awareness-raising can influence behaviour. Therefore, information and awareness-raising campaigns must be built on a contextual understanding of how people form beliefs and expectations and how these are transformed into decisions. Randomized evaluations: Researchers, donors, EU Institutions and Member States are increasingly aware of the importance of creating rigorous evidence and using this evidence to inform policy decisions. To isolate the impact of information and awareness-raising campaigns on migratory behaviour, randomized evaluations are being implemented by some selected researchers and institutions. Lessons learned: Evaluations presented during the conference indicate that peer-to-peer information campaigns have the potential to raise awareness about the risks and opportunities associated with migration. Another example shows that information on the chances of obtaining a legal status in Europe impacts the inclination to migrate. Rigorous evaluations also shed light on how information campaigns compare against other policy interventions, such as providing economic opportunities at the local level. Most evaluations find that migrants and potential migrants respond to reliable and trustworthy information. Social networks: Beside rigorours evidence, which is still rare, qualitative evaluations suggest that campaigns should be built on trust: this can be achieved by using personal or peer-to-peer communication channels, a positive narrative, and messages of legal alternatives rather than deterrence. Finally, in order to create contextappropriate messages and to identify the right target group, diaspora communities and local experts are important stakeholders in the design and implementation of campaigns." (Main take-aways, page 2) more

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Voices of Pakistani Youth: Lessons for Civil Society in the Development of Effective Counter-Narrative Campaigns

Jasmeet Sahotay

London: Institute for Strategic Dialogue (ISD) (2020), 33 pp.

"This report ties together young Pakistani people’s experiences of hate and extremism – with contextual research and questions put to young people in Pakistan, centred around their views on identity, media consumption patterns and perceptions of the state and national news media. This research h ... more

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Tips for Running Public Awareness Campaigns in Africa: Insights from Eight Case Studies
Key Guidance

Martin Vogl

Bonn: Deutsche Welle DW Akademie (2018), 24 pp.

"Effective campaigns require careful planning and execution. And drawing on the experiences and knowledge of others can help overcome some common stumbling blocks and improve the chances of success. To this end, this booklet profiles eight public awareness campaigns conducted in African countries. I ... more

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ARD-Themenwoche 2017 "Woran glaubst Du?" Nutzung der Public-Value-Woche in Fernsehen und Internet

Gerlinde Frey-Vor

Media Perspektiven, issue 11 (2017), pp. 581-586

"Die ARD-Themenwoche 2017 hat ihre Ziele, nämlich möglichst viele Menschen mit einem besonderen Themenangebot vertieft in Kontakt zu bringen und Angebote zur Reflexion über den eigenen Glauben und den Glauben anderer Menschen an zu bieten, erreicht und damit erneut einen Beitrag zum Public Value ... more

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WorldCat (4)

Persuasive Communication

James Brian Stiff, Paul A. Mongeau

New York; London: Guilford Press, 3rd ed. (2016), xvi, 383 pp.

"Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cogni ... more

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Blaming the Victim: How Global Journalism Fails Those in Poverty

Jairo Lugo-Ocando

London: Pluto Press (2015), viii, 215 pp.

"In Blaming the Victim, Jairo Lugo-Ocando sets out to deconstruct and reconsider the variety of ways in which the global news media misrepresent and decontextualise the causes and consequences of poverty worldwide. The result is that the fundamental determinant of poverty - inequality - is removed f ... more

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Public Communication Campaigns

Ronald E. Rice, William J. Paisley (eds.)

Thousand Oaks et al.: Sage, 4th ed. (2013), xiii, 376 pp.

"In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun ... more

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Hands-On Social Marketing: A Step-By-Step Guide to Designing Change for Good
Key Guidance

Nedra Kline Weinreich

London et al.: Sage, 2nd ed. (2011), xiv, 309 pp.

"The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social m ... more

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Media on the Move: Migrants and Minorities and the Media. 4th Symposium Forum Medien Und Entwicklung (FoME)

Christoph Dietz, Petra Stammen (eds.)

Aachen: Catholic Media Council (CAMECO) (2009), 84 pp.

"The symposium focused in three sections on migration and ethnic minority media coverage within Africa, Asia, Latin America, the Middle East and South-Eastern Europe. Special attention was paid to concrete experiences regarding the strengthening of ethnic and diversity media and the potentials as we ... more

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WorldCat (7)

Now Hear This: The Nine Laws of Successful Advocacy Communications

Kristen Wolf

New York; Washington, DC, San Francisco: Fenton Communications (2009), 24 pp.

"This document is not intended as a blueprint for creating communications campaigns, but offers a way of thinking about campaigns from a strategic marketing and communications perspective." (Introduction)

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Haciendo oir nuestras voces: Manual para hacer incidencia política y pública

Elizabeth Quiroz Barco

Lima: Coordinadora Nacional de Radio (CNR) (2007), 65 pp.

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Planning BCC Interventions: A Practical Handbook

Peter F. Chen

Bangkok: United Nations Population Fund (UNFPA) (2006), 50 pp.

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Strategic Communication for Sustainable Development: A Conceptual Overview

Manfred Oepen

Eschborn: Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) (2006), 61 pp.

"[...] communication is rarely integrated in development cooperation programs as a strategic tool. For this reason an Interest Group on Strategic Communication for Sustainable Development was established. The group, with GTZ Rioplus in the lead, comprises members of GTZ, other German development coo ... more

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Working with the Media on Gender and Education: A Guide for Training and Planning

Amy North, David Aduda, Andiwo Obondoh, Lutfer Rahman, Shamima Pervin

Beyond Access;Oxfam;Africa Network Campaign on Education for All (ANCEFA) (2006), 43 pp.

"The guide is divided into 7 sections. Each section explores a different aspect of working with the media on gender and education issues, starting with looking at education campaigning in general before focusing on gender issues in education, and the role of advocacy and the media. You will find pra ... more

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Otra brújula: Innovaciones en comunicación y desarrollo

Rosa María Alfaro Moreno

Lima: Calandria (2006), 318 pp.

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Comunicación estratégica: Vivir en un mundo de señales

Eugenio Tironi, Ascanio Cavallo

Santiago de Chile: Aguilar Chilena de Ediciones (2006), 352 pp.

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How to Win Campaigns: 100 Steps to Success

Chris Rose

London: Earthscan (2005), xxiv, 231 pp.

"Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from an ... more

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Comunicando la sustentabilidad: Cómo producir campañas públicas efectivas

Lucy Shea, Solange Montillaud-Joyel

Paris; London: United Nations Environment Programme (UNEP);Futerra Sustainability Communications (2005), 66 pp.

IOM Public Communication Campaign Toolkit Key Guidance

Tips for Running Public Awareness Campaigns in Africa: Insights from Eight Case Studies Key Guidance

Hands-On Social Marketing: A Step-By-Step Guide to Designing Change for Good Key Guidance

IOM Public Communication Campaign Toolkit
Key Guidance

Tips for Running Public Awareness Campaigns in Africa: Insights from Eight Case Studies
Key Guidance

Hands-On Social Marketing: A Step-By-Step Guide to Designing Change for Good
Key Guidance