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Inspiring Practice
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Key Guidance
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Facebook
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Romani People
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Language
Document type
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Authors & Publishers
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Output Type
Social Media for Behaviour Change Toolkit (SM4BC) for Disaster Preparedness and Disaster Risk Reduction in Latin America and the Caribbean
Key Guidance
Geneva: International Federation of Red Cross and Red Crescent Societies (IFRC) (2021), 170 pp.
"This toolkit will help you to learn and apply the most important concepts of behaviour change to use in your social media planning, content development and outreach. In fact, the ideas you’ll gather here can help you with all aspects of your program’s communications and project design. The acti
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Planning and Managing Public Relations Campaigns: A Strategic Approach
London; New York: Kogan Page, 5th ed. (2021), ix, 334 pp.
"Taking a public relations campaign from planning through to implementation can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for success, and is widely regarded as one of the best 'how-to' guides for students and practitioners. Digestible and easy to read,
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Countering Cyberhate Against Roma: A Toolkit for Civil Society Organizations and Activists
Budapest: Minority Rights Group Europe (2020), 51 pp.
"In Chapter 1, the international and European legal frameworks are outlined with a focus on the existing definitions of hate speech and current freedom of expression safeguards, the challenges posed by online hate speech, the role of IT companies in addressing these issues, and possible ways to resp
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Disability: Out in the Open. A Handbook for Civil Society Organisations Seeking to Promote the Best Interests of Disabled People
Key Guidance
Media Diversity Institute;Macedonian Institute for Media;National Council of Persons with Disability Organizations of Macedonia (NSIOM) (2020), 78 pp.
"This handbook aims at helping Macedonian CSOs that work with people with disabilities to deal with some of the challenges they face on daily basis: the absence of quality reporting on people with disabilities; the perception of people with disabilities which is often burdened with negative stereoty
...
Digital Advocacy Toolkit
Key Guidance
Kampala: Pollicy (2020), 23 pp.
"To conduct digital advocacy effectively, one needs to have a clear plan in mind, a good understanding of the target audience, and a clear picture of the intended results. Explore our digital advocacy toolkit for effective and efficient digital advocacy campaigns." (https://pollicy.org)
Planificación y gestión de procesos comunicacionales
Key Guidance
La Plata: Universidad Nacional de la Plata, Facultad de Periodismo y Comunicación Social;Ediciones de Periodismo y Comunicación (EPC) (2020), 230 pp.
Le guide pratique de plaidoyer pour les jeunes
Antananarivo (Madagascar): Observatoire des jeunes citoyens engagés pour une gouvernance plus inclusive, efficace et apaisée (OBS-MADA);MSIS Tatao;Programme des Nations Unies pour le Développement (PNUD);Ministère de la Jeunesse et des Sports (MJS) (2020), 34 pp.
Kommunikationskampagnen im Gesundheitsbereich: Grundlagen und Anwendungen
Key Guidance
Top Insights
Köln: Herbert von Halem Verlag, 3., völlig überarb. Aufl. (2020), 256 pp.
"Dieses Buch bietet eine systematische Einführung in die wichtigsten Theorien der Kommunikationswissenschaft und Gesundheitspsychologie sowie deren Anwendung in Kommunikationskampagnen. Basierend auf dem aktuellen Forschungsstand wird aufgezeigt, welche Strategien für die gezielte Veränderung von
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Developing an advocacy campaign
Project on Middle East and Democracy (POMED) (2020), 4 pp.
"Developing and executing a successful advocacy campaign is not always an easy task. Advocacy goals can be hard to quantify and may require a large base of supporters and a relatively long timeframe. But a well developed, flexible advocacy strategy can help you anticipate obstacles and respond more
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Technical Guidance for Communication for Development Programmes Addressing Violence Against Children
Key Guidance
New York: UNICEF (2019), 104 pp.
"This publication presents the basics of researching, planning, monitoring and evaluating Communication for Development (C4D) interventions, and offers guidance on how such interventions can be used to address violence against children (VAC). It covers the stages of the C4D programme cycle, emphasiz
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Research Report: A Report Summarising Campaigns, Training Resources and the Current State of Thinking on Counter Radicalisation Throughout the World
Inspiring Practice
GameChanger;Fundacja TechSoup – techsoupeurope;Radio Nederland Training Centre (RNTC) (2019), 87 pp.
"The report is split into three chapters: chapter one looks at over one hundred different campaigns, highlighting effective and successful campaigns, and the evaluations of them where possible. Those that are not evaluated can be used as inspiration. The categorisation of the different campaigns was
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Behavior Change for Nature: A Behavioral Science Toolkit for Practitioners
Arlington (VA): Rare;Behavioural Insights Team (2019), 82 pp.
"We hope you’ll come away from this report with a clearer understanding that conservation is a behavioral challenge and therefore needs behaviorally-informed solutions. Here is your starting point with the tools and tactics to employ in your efforts to preserve our natural resources for current an
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Campaigning on Twitter: The Handbook for NGOs, Politics & Public Service
Twitter (2019), 87 pp.
"When the first Tweet was sent in 2006, no one could have foreseen the impact it would have on the world. As the world’s online public space — a one-to-many communication platform where conversations that shape opinions happen — Twitter has bolstered the ability of citizens to interact with on
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Social impact navigator: The practical guide for organizations targeting better results
Berlin: Phineo;Bertelsmann Stiftung, 2nd revised ed. (2016), 139 pp.
"The Social Impact Navigator provides an accessible introduction to the issue of impact orientation. We want to show you how with simple steps, you can plan and implement your project in an impact-oriented way and analyze your results. We present instruments suitable for everyday use that will give
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Public Health Media Advocacy Action Guide: Elements of a Media Advocacy Campaign
Global Health Advocacy Incubator (2016), 56 pp.
"Changing public health policy is one of the most effective ways to improve public health on a population-wide scale. As part of the advocacy campaign to move a public health issue onto the policy agenda and through the policy making process, a strategic and well executed media advocacy campaign is
...
Manual de comunicación ambiental: Del greenwashing a la sostenibilidad
Pamplona: EUNSA (2014), 192 pp.
"En Manual de comunicación ambiental, el lector encontrará una guía para definir una política de comunicación ambiental. Con tal fin se aclara este término diferenciándolo de otras prácticas que se apropian del «discurso verde» sin creer en él. Además, se esbozan las estrategias, las cla
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Public Relations: The Basics
London; New York: Routledge (2014), ix, 268 pp.
"Covers the four key phases of public relations campaigns (research, strategy, tactics and evaluation), the history and evolution of public realtions and basic concepts of the profession, including ethics, professionalism and the theoretical underpinnings." (Publisher description)
Mapping Your Online Media Strategy: A Guide for Nonprofits
Nonprofit Network (2013), 48 pp.
"This ebook will guide you through the process of choosing social media platforms and developing an effective online media strategy. It will provide an overview of a few popular social media channels in South Africa and how they work, so that you can learn about the potential benefits of these netwo
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Le plaidoyer associatif
Marseille: Panos Europe (2013), 51 pp.
"Le plaidoyer est souvent associé à une logique de confrontation, proche en cela des luttes syndicales et des mouvements sociaux. Il est vrai qu’un « plaidoyeur » – c’est ainsi que nous nommerons la personne en charge de développer un plaidoyer – se trouve souvent en position de contest
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Public Communication Campaigns
Thousand Oaks et al.: Sage, 4th ed. (2013), xiii, 376 pp.
"In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun
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