"The Five Communication Management Decision Tool helps reformers and their teams develop a framework for their communication strategies. This decision tool helps managers see change initiatives through the eyes of those who will be affected by the reforms. When the decision tool is used in the early
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stages of the development of change programs, reformers gain an even deeper understanding of the stakeholders’ perspectives on the reforms, which influences stakeholder opposition or support for them. Such understanding will not only be instructive, but possibly transformative—for both change agents and those stakeholders whose support is critical to the success of reform. Reform agents may recognize the source of stakeholder resistance and be able to revise reform goals and redesign change interventions. Stakeholders who have a shared understanding of why the status quo is not acceptable and change is necessary are more likely to create coalitions of committed allies and supporters who will work together to achieve reform goals. This workbook illustrates how the decision tool can be used for various types of change and reform initiatives—from policy reform, to country and donor partnership agreements, to sectoral reforms." (Back cover)
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"This book is essential reading for anybody interested in development communication. Mefalopulos, a World Bank development communication officer with wide-ranging experiences in the field, presents four modules. The first module concisely presents the concepts and applications of development communi
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cations and their relevance for development operations. The second module addresses communication officers and practitioners who want to become acquainted with the theoretical foundations. The third focuses on methodological applications of development communication, describing the typical program cycle of communication-based assessment, strategy design, implementation and evaluation. The fourth module presents practical experiences to illustrate DevComm's relevance, including e.g. the use of development communication in poverty reduction strategies or strengthening local voices through community radio. Given its modular structure, this straight-forward publication is a valuable resource on the strategic use of communication processes in development." (CAMECO Update 4-2008)
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"La caja de herramientas se ha creado para servir tanto como un recurso para los talleres de capacitación regional para las personas que coordinan las Estrategias Nacionales de Biodiversidad y Planes de Acción (ENBPA), así como un recurso para cuando regresen a sus lugares de trabajo y deban resp
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onder a las problemáticas relacionadas con CEPA, como parte de sus responsabilidades diarias. Esta guía proporciona orientación sobre dónde, cuándo y cómo utilizar una amplia gama de intervenciones educativas y de comunicación. La caja de herramientas consta de cuatro secciones que contienen orientaciones y herramientas para intervenciones en CEPA por parte de los/as coordinadores/as de las ENBPA [...] Las secciones y los temas escogidos se basan en las encuestas que se realizaron a los/las usuarios/as de esta caja de herramientas. La mayor parte del contenido está organizado con base a la pregunta “¿cómo...?”. Debido a que las personas que coordinan las ENBPA son gente ocupada y tienen poco tiempo para leer el contenido de cada “CÓMO” de CEPA, en todas las secciones se presenta en tres formas diferentes: hojas informativas, ejemplos, listados con puntos clave. De esta manera la guía ofrece una oportunidad para que los/as lectores/as revisen rápidamente una página que atrae su atención, hacia otra que puede ser de utilidad inmediata para ellos/as. Esta caja de herramientas no pretende que se lea como un libro de texto o un manual de comunicación, desde la A hasta la Z." (Prefacio)
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"The toolkit is meant to serve both as a resource for the regional training workshops for National Biodiversity Strategies and Action Plans (NBSAP) coordinators as well as a resource base for them for national focal points (NFPs) when they are back in their work place and are dealing with Communicat
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ion, education and public awareness (CEPA) issues as part of their daily responsibilities. The toolkit provides guidance on where, when and how to use a wide range of education and communication interventions. The toolkit consists of 4 sections that contain guidance and tools for CEPA interventions by NBSAP coordinators: What is CEPA and how to get started; How to network and raise awareness; How to engage stakeholders and mainstream biodiversity; How to plan communication strategically The sections and the issues in each section are based on the surveys exploring the questions end users have. Most of the content is organized on the basis of the question ‘how to’. As NBSAP coordinators are busy people and have little time to read, the content of each HOW TO aspect of CEPA in all sections is presented in three different ways: Fact sheets; Examples; Checklists. The toolkit in this way offers an opportunity for readers to flip through and zap from one page that attracts their attention to another that could be of immediate use to them. The toolkit is not meant to read as a text book or manual on communication from A–Z." (Preface)
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"This is intended to be a "practical" book. It is filled with examples and case studies that illustrate ways that carefully planned and implemented communication interventions have produced positive results. It is also filled with ideas from people who have experienced the challenges of communicatin
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g effectively in development programs. We are indebted to them and I am pleased to provide their ideas - frequentyl in their own words - to th readers of this book, and provide web links to their works. In spinning all of these valuable resources together I have added my own insights based on almost four decades of communication and development experience in countries ranging from Guatemala to Western Samoa, with many other stops in Asia, Africa and Latin America." (Foreword)
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"[...] communication is rarely integrated in development cooperation programs as a strategic tool. For this reason an Interest Group on Strategic Communication for Sustainable Development was established. The group, with GTZ Rioplus in the lead, comprises members of GTZ, other German development coo
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peration agencies, and IUCN-CEC. This paper presents the final results of the Interest Group’s work and will be presented at the World Congress on Communication for Sustainable Development (WCCD), organized by the World Bank and FAO in 2006. [...] The manual is envisioned as a tool for policymakers and planners to obtain an overview of the issues involved. GTZ Rioplus and the Interest Group hope that this tool will quickly and convincingly show how strategic communication can become an integrated component of policies, strategies and projects, and thereby help ensure that adequate human and fi nancial resources are allocated to this end. Strategic communication, in the context of this paper, is understood as a dynamic process, integrated in a large-scale initiative that comprises multi-disciplinary and social marketing, non-formal education and public participation, thrives on acting people, aims at the innovative and sustainable change of practices, behaviors and lifestyles, guides communication processes and media interventions within and among social groups, and is a pre-requisite and a tool for change at the same time." (Foreword)
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"This publication has been produced in order to improve the chances of success of Poverty Reduction Strategies (PRSs) in two ways: 1. To show policymakers how strategic communication can help them to achieve some of their objectives in formulating and executing effective Poverty Reduction Strategies
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; 2. To give the technocrats and officials actively engaged in the execution of Poverty Reduction Strategy Papers (PRSPs) guidance on best practice as well as lessons from a community of practice spread around the world." (Executive Summary)
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"This practical guide is intended to provide a useful communication framework that can be readily applied to CDD operations. More specifically the guide: presents a simple, step-by-step process to plan, design, implement, and manage a comprehensive strategic communication program in a CDD operation;
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explains the basic concepts and ideas of a strategic communication intervention; focuses on the strategic aspects of a comprehensive communication program rather than on ad hoc and occasional information dissemination activities; demonstrates how to establish clear linkages between the communication objectives and the project goals in order to help achieve the overall objective of the CDD operation; and provides specific examples and matrices to plan, design, budget, and manage a communication program in CDD." (Foreword)
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"This paper is premised on the notion that awareness-raising and communications about the MDGs in the industrialised countries are crucial in order to remind and hold national governments accountable to their aid, trade and debt commitments, which are found in the MDGs." (OECD website)