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"Dieses Buch bietet eine systematische Einführung in die wichtigsten Theorien der Kommunikationswissenschaft und Gesundheitspsychologie sowie deren Anwendung in Kommunikationskampagnen. Basierend auf dem aktuellen Forschungsstand wird aufgezeigt, welche Strategien für die gezielte Veränderung von ... more

Urheber- und Verlagsrecht

Frankfurt am Main: Bramann, 2., überarb. und aktual. Aufl. (2020), 163 pp.
"Das Geschäftsmodell Verlag definiert sich über den Erwerb und die Vermarktung von Rechten. Der durch einen Autoren- bzw. Lizenzvertag erworbene Content bildet das Fundament ökonomischer Wertschöpfungsketten. Daher gehört das Wissen um urheberrechtliche Zusammenhänge zu den Grundlagen verleger ... more
"Kuratieren von Content ist die Kernaufgabe eines Lektorats und einer Redaktion. Basierend auf langjähriger Berufs- und Lehrerfahrung schildert Michael Schickerling, wie in einem Buchverlag gearbeitet wird und welche Schnittstellen die ›Schaltzentrale Lektorat‹ bedienen muss. Besonderes Augenme ... more
"Producing a Theory of Change and Evaluation Plan are requirements for achieving the Financial Education Quality Mark. Although they are not assessed as part of the Quality Mark assessment process, they will help the assessors understand the financial education resources you are offering. But they a ... more

Digital Regulation Handbook

Geneva: ITU (2020), xvi, 199 pp.
"This report brings together disparate terminology, findings and recommendations from the private and public sectors and academia to synthesise a set of five general steps for practitioners when performing impact assessments. Impact assessment (IA) compares a variable of interest after an interventi ... more
"Arab journalists operate in an entirely different environment from their counterparts elsewhere. They face not only censorship from state and society, but also the impossibility of obtaining even basic open source information. The need to present models that speak to all the contradictory aspects o ... more
"This document was initially directed at ways for how to turn fieldwork that was initially planned as using face-to-face methods into a more ‘hands-off’ mode. However, people have added useful material about ‘born digital’ research (content already generated on the internet by online interac ... more
"As part of IPA’s response to COVID-19, many existing and new data collections have shifted to remote data collection modes including computer-assisted telephone interviews (CATI), interactive voice response (IVR) and SMS surveys. This transition has required new protocols, new tools, and new work ... more
"This guide is meant to serve as a practical resource for funders who want to understand where to start. Informed by feedback from our network, it represents a synthesis of the past seven years of work we’ve done in the impact space, and includes examples of successful media impact evaluation, too ... more
"This article summarises preliminary reflections for mediators on social media codes of conduct. Such codes of conduct, to be agreed upon by conflict stakeholders, would aim to prevent and mitigate the use of social media to exacerbate conflicts or jeopardise peace processes. Such codes of conduct w ... more

Online Community Moderation

Hilversum: RNW Media (2020), 12 pp.
"This knowledge brief showcases RNW Media's experience with online community moderation. It explains what community moderation means, why we believe it is an essential component of our Citizens' Voice programme, and the strategies we have developed together with our moderators to guide them in the w ... more

Startup Guide

Beverly Hills, CA: Institute for Nonprofit News (2020)
"The Startup Guide is our attempt to curate the information and tools we think are essential to launch an independent newsroom and leading a successful enterprise well beyond startup. The areas of focus include business planning, audience development, revenue generation and nonprofit management. All ... more
"The Internews approach to addressing COVID-19 is deeply rooted in our new strategy, which calls for building the five elements of a healthy information environment. These are: 1. Good, accurate, evidence-based information; 2. That everyone can access safely; 3. That consumers know how to critically ... more
"Three communication considerations: 1. What - Define communication goals; 2. Who: Identify needs and persepctives of intended audience; 3. How: Create and disseminate tailored messages." (Page 1)
"Studies show that telling people about the quality, safety, effectiveness and availability of vaccines is not enough to influence behavior change related to immunization, and in general, doesn´t increase coverage. For this reason, it´s necessary to understand the reasons why people choose not to ... more