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215
131
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Countries / Regions
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Journals
Output Type
"This practice brief outlines the essential ‘Communicating with Communities’ (CwC) elements’ required during the first six weeks of a humanitarian response. Many of the core elements are not ‘new’ to humanitarian response; however, while practitioners will be familiar with many of them, ev ... more
"This manual is an output of a two year project, funded by USAID, involving Israeli and Palestinian senior and mid-level journalists in Israeli and the Occupied Palestinian Territory. Our goal is to share the learnings from the participating journalists, and the project as a whole, in the hope that ... more
"Gutes verbreiten, statt neu erfinden – das spart Zeit, Geld und Kraft und ist der beste Hebel, um mit einer Idee viel zu bewirken. Der Transfergedanke, also die systematische Verbreitung eines bewährten Projekts, ist noch längst nicht überall angekommen. Aber es tut sich was. Eine stetig wachs ... more
"Examining experiences at a wide variety of community papers – from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago – "Saving Community Journalism" is designed to help journalists an ... more
"Written on the premise that all communications and fundraising are now mobile and social, Mobile for Goodprovides step-by-step how-tos and best practices for: writing and implementing a fundraising and content strategy; launching a mobile-compatible website and email comunications; crowdfunding and ... more
"Bloggers Boot Camp shows you how to create and maintain a successful blog in today's world. It teaches you how to find a niche, find your unique voice, and how to hold a conversation with that audience. It provides you with all the right tools appropriate to your content, writing style, and message ... more
"Sprache kann abwertend, diskriminierend oder rassistisch sein, wenn nicht sensibel mit ihr umgegangen wird. Sprache trägt dazu bei, Vorurteile zu verfestigen oder aber im Gegenteil, Vorurteile abzubauen und negative Wahrnehmungen zu verändern. Ziel dieses Leitfadens ist es, Anregungen für eine r ... more
Provides indicators of performance along 9 parameters: 1. Content Generation and Programming; 2. Policies and Guidelines; 3. Volunteers; 4. Technology: Access and Management; 5. On-Air Standards of Broadcasting; 6. Governance; 7. Feedback and Grievances; 8. Content Sharing and Networking; 9. Revenue ... more
"En el primer capítulo se desarrollan algunas normas de redacción radiofónica, cuyo objetivo principal es poder comunicar con la mayor claridad posible lo que tengamos que decir en nuestras notas. El segundo capítulo está dedicado a los recursos y herramientas técnicas, como los formatos y cal ... more

Public Relations: The Basics

London; New York: Routledge (2014), ix, 268 pp.
"Covers the four key phases of public relations campaigns (research, strategy, tactics and evaluation), the history and evolution of public realtions and basic concepts of the profession, including ethics, professionalism and the theoretical underpinnings." (Publisher description)
"Why is advertising crucial for sustainability of independent media, and does it influence content? What makes advertisers choose certain media? Who within a company decides on advertising? How influential are media agencies? And how can media organisations conduct or commission audience research? T ... more

Do-It-Yourself Audience Research on a Shoestring

In: The Media Business for Pioneers: How to Attract Advertisers and Media Planners
"There are many good reasons to conduct audience research. But for media producers there are two particularly important ones. By knowing your audience, you can better cater to their tastes, whether they are listeners, viewers or readers. And if the media producer is able to offer the audience better ... more
"The paper focuses on exploring the application of the following ICTs: mobile technology, social media, big data, the digitization of surveys, and tools to better visualize data. Each section outlines a series of resources and some advantages and drawbacks to utilizing the new technology for M&E pur ... more
"Communication for Development (ComDev) is a participatory approach that integrates community media, low-cost ICTs, mobile phones and other communication tools to facilitate access to information, knowledge sharing and social dialogue. Well-planned and managed ComDev activities are crucial to ensure ... more

El País: Libro de estilo

México, DF: Aguilar (2014), 643 pp.
"El libro de estilo de El País incluye los principios éticos del periódico, un diccionario de palabras y otro de siglas, expresiones de significado ambiguo y un gran número de términos en idiomas distintos al castellano. En esta edición se han actualizado algunos de los elementos que han hecho ... more