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"This module provides key conceptual and theoretical elements for participants to gain a deeper understanding of the underlying processes and methodologies that guide the design, implementation and evaluation of a communication strategy. There are many definitions and approaches that vary depending ... more
"El objetivo de esta guía va más allá de presentar herramientas y recursos, pretende crear comunidad. Igual que sucede con el proceso de evaluación, vimos una oportunidad para aprender cómo se produce el impacto y hacer un seguimiento de cómo las películas están catalizando el cambio social. ... more

How to Market Books

London; New York: Routledge, 6th ed. (2019), xxv, 482 pp.
"With the publishing industry changing fast, and the marketing and selling of content now delivered worldwide through technology, this much-needed guide highlights the critical role of the marketeer, and the strategies and techniques at their disposal. The book’s approach is logical and calming; b ... more
"This Guide provides practical guidance for governments regarding how to effectively communicate with communities during the recovery phase following an emergency. It explains how to identify communication needs, and presents “best fit” communication methods and strategies to deploy to support D ... more
"You will find information and advice on everything from how to source rumours and factcheck information, to how to share actionable and practical answers to address these rumours. Internews Rumour Tracking Methodology is designed to be flexible and responsive to local context – and you should be ... more
"Du 21 au 23 novembre 2018, huit chargés de communication d’Afrique francophone du Comité international de la Croix-Rouge (CICR) dont le mandat est de venir en aide aux populations affectées par les conflits armés, se sont réunis à Dakar pour échanger leurs expériences d’utilisation de l ... more
"This teaching guide aims to assist those who intend to learn conflict-sensitive journalism (CSJ) and those who want to instruct others in the principles, techniques, and strategies of the craft. It is not a course but a collection of lessons to be integrated in existing curricula for communication ... more
"The purpose of this guide is to be an introduction to podcast production and monetisation, helping you through the basics of creating and launching a podcast - from recording and editing to distribution and promotion. Additionally, it will explain how to find and use the metrics and analytics to ma ... more

The Radio Station: Broadcasting, Podcasting, and Streaming

New York; London: Routledge, 10th ed. (2018), xxiii, 458 pp.
"This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how ... more
"Whereas the earlier ZACRAS manuals already covered issues of social and organisational sustainability, this manual addresses the issue of financial sustainability. These three aspects: social, organisational and financial sustainability e are described and explained in the following chapter. This f ... more
"This handbook seeks to provide an internationally-relevant model curriculum, open to adoption or adaptation, which responds to the emerging global problem of disinformation that confronts societies in general, and journalism in particular. Serving as a model curriculum, the publication is designed ... more

Top Tips for Cyber Safety

Nedlands, Perth (AU): Telethon Kids Institute (2018), 10 pp.
"Section 1 summarises the background to and rationale for philanthropic funding of the media, including from a social justice and human rights perspective. This should help Ariadne grantmakers who are not sure if and why they should support media directly to make an informed decision, or to help mak ... more
"This guidebook helps Pact field staff and core partners strengthen the capacity of local partners engaged in advocacy efforts. It discusses a wide variety of options for communities to advocate on their own behalf. It was written for the advocate who is passionate about a particular cause or issue, ... more
"Unique in approach, the text focus on how to do media research across three key strands – audiences, institutions and texts –and critically assesses a wide range of methods, addressing why they are appropriate or useful in certain scenarios. Written by two experts with a wealth of experience be ... more
"Este Manual de edición busca guiar a todos los interesados a lo largo del proceso que conduce a la publicación de un libro tanto impreso como digital, desde el momento de su concepción hasta su venta. Manuel Gil y Martín Gómez analizan las similitudes y diferencias entre las cadenas de valor a ... more
"After an introduction which highlights the urgency of improved digital cooperation and invites readers to commit to a Declaration of Digital Interdependence, our report focuses on three broad sets of interlocking issues, each of which is discussed in one subsequent chapter. As a panel, we strove fo ... more