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Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money
Key Guides
San Francisco: Jossey-Bass (2013), xxxi, 392 pp.
Seeing is Believing: A Guide to Visual Storytelling Best Practices
Key Guides
resourcemedia (2013), 20 pp.
"This guide starts with "the three principles of visual communication": Humans are visual first, verbal second; our decisions and actions are based more on emotional reactions than rational thought; visuals are the most effective communications vehicles for evoking emotion and getting people to take
...
Communicating Health: Strategies for Health Promotion
Key Guides
Los Angeles et al.: Sage (2013), x, 229 pp.
"This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns." (Publisher description)
Telling Stories That Matter: A Toolkit
Key Guides
Partners for Democratic Change (2013), 39 pp.
"This toolkit is designed to inspire meaningful conversations with the people involved in and affected by your work. It will help you discover how people have been affected by conflict, continuity, and change. It will show you how to share your stories with others in exchange for theirs. Stories and
...
The Handbook of Journal Publishing
Key Guides
Cambridge; New York: Cambridge University Press (2013), xii, 467 pp.
"The Handbook of Journal Publishing is a comprehensive reference work written by experienced professionals, covering all aspects of journal publishing, both online and in print. Journals are crucial to scholarly communication, but changes in recent years in the way journals are produced, financed, a
...
Web Radio: A Manual for Streaming Audio on the Web
Key Guides
New Delhi: Commonwealth Educational Media Centre for Asia (CEMCA) (2013), x, 60 pp.
"This is a basic manual for audio streaming and establishing a web radio station. Web radio is an increasingly popular, low-cost option for community radio. The manual outlines how web radio works, explaining the components involved and the roles they play, and giving details about the requirements
...
"The goal of this document is to improve the effectiveness of DFID programmes and the measurement of their impacts by providing DFID Advisers with the practical skills to develop high quality theories of change, to understand the role they play in programme design and assessment. It is intended for
...
Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies
Key Guides
Paris: UNESCO (2013), 158 pp.
"The UNESCO Global Media and Information Literacy (MIL) Assessment Framework is a practical tool developed by UNESCO to assist its Member States in monitoring the extent to which investments in an enabling environment are required to support the development of and competencies in Media and Informati
...
Integrating Low-Cost Video Into Agricultural Development Projects: A Toolkit for Practitioners
Key Guides
"Using low-Cost videos within your agricultural development project can be an effective way for increasing the scale of your activities by leveraging the expertise of local experts and farmers for a broader audience. Since the videos may be created in the field by your staff, the cost will be lower
...
Book Production
Key Guides
Abingdon, Oxon; New York: Routledge (2012), xviii, 197 pp.
"The first part deals with the increasingly important role of production as project managers, a role which has not been adequately written about in any of the recent literature on publishing. The second part deals with the processes and raw materials used in developing and manufacturing print on pap
...
Manual de comunicación para comunicadores/as cristianos/as que luchan por la justicia
Key Guides
Lima: Paz y Esperanza (2012), 95 pp.
"Uno de los propósitos de este manual es invitarles, por un lado, a pensar la comunicación más allá de los medios y el uso instrumental de las tecnologías de la información. De lo que se trata es de pensar la comunicación, como diría Rosa Maria Alfaro, como un proceso mediante el cual se cre
...
"This toolkit is designed to help USAID projects and other implementing organizations use interactive radio to augment the traditional agricultural extension services they are providing. In addition, it aims to provide practitioners with a foundational understanding of what is needed to create compe
...
Speak Up, Speak Out: A Toolkit for Reporting on Human Rights Issues
Key Guides
Washington, DC; Arcata, Calif.: Internews (2012), viii, 174 pp.
"This publication is both a human rights reference guide and a workbook. It draws on a variety of research, training, and experience - especially that of the United Nations (UN) and the International Centre for War and Peace Reporting. Section 1 on "Human rights knowledge" introduces human rights, t
...
"C-Change has created this learning package for facilitated, face-to-face workshops on social and behavior change communication (SBCC). The package includes a series of six modules. The Introduction Module outlines all five steps of C-Planning (see graphic to the right). It also provides an overview
...
Speak Safe: Media Workers’ Toolkit for Safer Online and Mobile Practices
Key Guides
Washington, DC; Arcata, Calif.: Internews (2012), 56 pp.
"Speak safe" introduces reporters, journalists and bloggers to simple yet effective practices for maintaining control of important information and communications. Thirteen short chapters, of two to four pages each, provide basic knowledge about issues such as safe emailing, surfing, Wi-Fi, data dele
...
The Data Journalism Handbook: How Journalists Can Use Data to Improve the News
Key Guides
Sebastopol, Calif. et al.: O'Reilly (2012), xvii, 220 pp.
"This book is a valuable collection of tips and techniques, covering both data as a source of journalism and as a tool with which the story is told. It starts with a general introduction on the main characteristics of data journalism, gives an insight into its practical relevance in the newsroom, an
...
Freedom of Expression, Media and Digital Communications: A Practical Guide
Key Guides
EPRD Policy & Development; European Commission (2012), 39 pp.
"The European Commission has begun to integrate a political economy (PE) approach throughout the project cycle. This guide tailors the political economy approach to the media development sector specifically. Using a political economy media matrix (PEMM) as its basis, it explains how to integrate the
...
Empowerment Radio: Voices Building a Community
Key Guides
Gudhjem: Empowerhouse (2012), 234 pp.
"This publication puts deep-rooted community ownership at the heart of sustainability and real impact of community radios. Jallov focuses on core processes to reach the most adequate realization of a station according to the specific needs and context of the community. Based on her rich hands-on-exp
...
"Behavior Change Communication (BCC) interventions have become an integral part of many HIV prevention programs. Monitoring and evaluation is expected to be included in the design of any BCC interventions from the beginning on. However, the know-how on how to demonstrate results and impacts of such
...
