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Language
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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Gewichtungsstudie zur Relevanz der Medien für die Meinungsbildung in Deutschland
TNS Infratest; Direktorenkonferenz der Landesmedienanstalten (DLM) (2015), 55 pp.
"Das Fernsehen ist nach wie vor das reichweitenstärkste Medium zur Information und Meinungsbildung. Mit einer „informierenden“ Tagesreichweite von knapp 60% liegt es deutlich vor dem Radio (51%) und der Tageszeitung mit 35% [...] Bei der informierenden Nutzung gestern zeigen sich deutliche Zusa
...
Mediennutzung und Lebenswelten: Ergebnisse der ARD/ZDF-Langzeitstudie Massenkommunikation
Media Perspektiven, issue 10 (2015), pp. 427-441
"Radio und Fernsehen sind unverändert die Leitmedien in allen Lebenswelten. Sie bleiben die meistgenutzten Medien in allen Milieus. Das Internet hat in den avantgardistischen Milieus der Performer und des expeditiven Milieus die höchste Reichweite. Tageszeitungen erreichen diese Milieus nur noch i
...
Bridging the Gender Gap: Mobile Access and Usage in Low- and Middle-Income Countries. Connected Women 2015
GSMA; Altai Consulting (2015), 128 pp.
"Women on average are 14% less likely to own a mobile phone than men, which translates into 200 million fewer women than men owning mobile phones. Women in South Asia are 38% less likely to own a phone than men, highlighting that the gender gap in mobile phone ownership is wider in certain parts of
...
Kurdish Region of Northern Iraq: Humanitarian Information Needs of Syrian Refugees
International Media Support (IMS) (2015), 18 pp.
"The assessment concludes that there is not ‘one magic answer’ to the question of which media channel is the most effective – rather a variety of channels must be used to reach as many people as possible. While TV scores high among both refugees and host population as a preferred media channel
...
Social Web: Ausdifferenzierung der Nutzung – Potenziale für Medienanbieter. Ergebnisse der ARD/ZDF-Onlinestudie 2015
Media Perspektiven, issue 10 (2015), pp. 442-452
"Die Nutzung von sozialen Medien ist 2015 ein weiteres Jahr in Folge nicht angestiegen. Die wahrscheinlichste Ursache hierfür ist, dass private Kommunikation verstärkt ins Instant Messaging – namentlich WhatsApp – abwandert. In der jungen Zielgruppe steigen vor allem die Nutzerzahlen der Fotoc
...
Media Messaging and its Impact on Afghan Women: Survey Report
Cooperation for Peace and Unity; Afghan Women Rights (2015), 48 pp.
"Television remains the most popular medium in all provinces surveyed and among the different groups of respondents. It is also the most preferred source of information, followed by Radio. A great majority of the population watches TV on a daily basis. More than half of the population spends between
...
Consumo radial y televisivo 2015
Lima: Consejo Consultivo de Radio y Televisión (CONCORTV) (2015), 18 pp.
Africa Online: Media Use in Sub-Saharan Africa. Findings from the Media Survey - Côte D’Ivoire, Ethiopia, Kenya, Nigeria and Zimbabwe
Broadcasting Board of Governors (BBG); Gallup (2015), 29 slides
"Internet users in Africa tend to be young, educated and in urban areas. The probability of using the internet is also higher for male, and we also find that internet usage patterns differ across gender and location. Mobile phones are the major devices used to go online both at home and elsewhere by
...
Uso del internet en el Perú
Lima: GfK Perú (2015), 30 pp.
"El número de usuarios de Internet en el Perú llega al 42%. Esta cifra se incrementa cuando se considera únicamente el ámbito urbano (50%) y se reduce considerablemente en el entorno rural, donde la conectividad llega a sólo 18%." (Página 6)
Do Mass Media Interventions Effectively Promote Peace in Contexts of Ongoing Violence? Evidence from Eastern Democratic Republic of Congo
Peace and Conflict: Journal of Peace Psychology, volume 21, issue 4 (2015), 17 pp.
"We report on a field experiment and a focus group interview study that examine the impact of a media-based intervention (i.e., radio drama) aimed at promoting peaceful intergroup relations in the Eastern Democratic Republic of Congo (DRC). In Study 1, we used a priming paradigm to assess the causal
...
Media Consumption Forecasts 2015
London: ZenithOptimedia (2015), 192 pp.
"This report surveys the changing patterns of media consumption in 65 countries across the world, and forecasts how the amount of time people allocate to different media will change between 2014 and 2017. It measures the amount of time spent reading newspapers and magazines, watching television, lis
...
Online Video Forecasts 2015
London: ZenithOptimedia (2015), 85 pp.
"This report gives forecasts for online video spend and consumption, where available, for 40 markets in which online video is at varying stages of development. From markets such as Singapore, where 85% of the population claims to access online video (according to GlobalWebIndex, 2014), to countries
...
De l’utilisation des médias au Mali
Berlin; Bamako: Media in Cooperation and Transition (MiCT); Friedrich-Ebert-Stiftung (FES) (2015), 89 pp.
"En février et en mars 2015 Media in Transition and Cooperation (MiCT) et la Fondation Friedrich Ebert à Bamako (FES) en coopération avec l’Institut d’Economie rurale malien ont procédé à une analyse de l’usage des médias à Bamako et dans sept chefs-lieux régionaux ainsi que dans troi
...
"As in much of the Arab World, satellite TV is almost ubiquitous in Iraq, present in 97.3% of households (versus 35.1% with radio and 50.4% with the Internet). Ethnic Kurds and those with a college degree are much more likely t han other Iraqis to have Internet access at home; those living in Anbar
...
Distant Suffering Online: The Unfortunate Irony of Cyber-Utopian Narratives
International Communication Gazette, volume 77, issue 7 (2015), pp. 637-653
"The internet is often celebrated for the abundant opportunities it appears to offer citizens to become more informed about and inspired to act on issues related to international development and distant suffering. But to what extent do users actually make use of such opportunities? And what social p
...
Media Scene: Middle East (Focus on UAE & KSA)
Paris: Publicitas (2015), 38 slides
¿La estrategia de medios de tu compañía tiene la dirección adecuada? Estudio de la publicidad en los medios de comunicación masiva en México: Eficiencia, alcance, impacto y experiencia
Mancera; Ernst & Young (2015), 34 pp.
"Actualmente, México se compone en mayor medida de una población joven. Esto implica un beneficio considerable para el desarrollo económico del país; no obstante, la evolución hacia una sociedad encabezada por adultos mayores presenta un futuro lleno de desafíos, no solo económicos, sino publ
...
