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Methods applied: Audience & User Surveys
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Methods applied
Journals
Output Type
"El número de usuarios de Internet en el Perú llega al 42%. Esta cifra se incrementa cuando se considera únicamente el ámbito urbano (50%) y se reduce considerablemente en el entorno rural, donde la conectividad llega a sólo 18%." (Página 6)
"Actualmente, México se compone en mayor medida de una población joven. Esto implica un beneficio considerable para el desarrollo económico del país; no obstante, la evolución hacia una sociedad encabezada por adultos mayores presenta un futuro lleno de desafíos, no solo económicos, sino publ ... more
"This paper focuses on the contribution of a community radio (Serian Radio) to community empowerment of women among pastoralist communities in Northern Kenya. A multi-stage sampling technique was used to select 4 divisions for the study. Data was gathered to determine the extent to which women parti ... more
"Television is the dominant news medium in Ukraine. Almost all Ukrainians (96.8%) watch TV for news at least weekly, including 95.7% of Crimeans. The Internet has overtaken radio and print media as the second most dominant news source in the country, with about half (48.3%) going online for news at ... more
"Just 18.1% of Pakistanis say they follow current events about the country “a lot,” but almost half (47.7%) follow current events “somewhat.” About one-third report being less attentive, following current events “very little” (29.6%) or “not at all” (4.6%). Results trend upward with ... more
"Education and language skills are the main factors that influence which platform women access most frequently. Daily TV use is similar for men and women but women tend to lag men in frequent radio and internet use. Once a country reaches a critical mass in mobile penetration, gaps between both male ... more
"Libyans and Tunisians have grown weary of coverage that represents the interests of those who run or fund the channels and consequently place little trust in the media. Perhaps as a result of these limitations, the audiences are savvy and discerning consumers who “shop around” to access informa ... more
"This publication covers attitudes toward, and behavior pertaining to, entertainment media among residents in Qatar [...] These results suggest notable differences among the nationalities living in Qatar with regard to their attitudes, preferences and behaviors related to entertainment media. In man ... more
"A primeira edição da “Pesquisa Brasileira de Mídia” traz um retrato representativo e preciso sobre o uso que os brasileiros declaram fazer, atualmente, dos meios de comunicação social. Continua sendo predominante a presença da TV nos lares do País, apesar do rápido crescimento da intern ... more
"Our research indicates that today, there are more than 135 million individuals using the Internet in the 22 Arab countries. This is coupled with a mobile penetration rate of around 110 percent on a regional level; and more than 71 million active users of social networking technologies." (Page 1)
"A national survey was completed in November 2004, designed to measure: media access and use; knowledge of Malaria, its prevention and cure; reach of the radio programme Bolongodala. The sample achieved represented the adult (15+) population of the Gambia estimated to be 768,200. Mandinka is the mos ... more
"Die Faszination des slowenischen Buchmarkts ergibt sich aus mehreren Merkmalen. Zum einen handelt es sich europaweit gesehen um den kleinsten abgrenzbaren Buchmarkt, wenn man von Island absieht. Kleinstaaten wie Liechtenstein, Monaco oder San Marino gehören sprachlich zu dem größeren deutschen b ... more
"The report reviews several communications tools developed and disseminated through collaboration with Tacloban’s Radyo Abante as part of IOM’s Tindog Kita (‘Rise Together’) communications campaign, which included a radio drama, interactive talk show and key message song. Of the communicatio ... more
"La información periodística sobre las elecciones es prioritariamente canalizada y recibida por los medios noticiosos tradicionales: la prensa, la radio y la televisión. El empleo de Internet para estos cometidos -informar o informarse- aparece como poco relevante, siendo considerados más import ... more
"Use of Ukrainian vs. Russian in news content is not important for the vast majority of adults; trust in content is key to reliance on sources. Ukrainian TV channels remain the top news sources for adults across ethnic groups and regions (other than Crimea), and offer news trusted by large majoritie ... more
"Out of a total 400 participants, 374 respondents, representing 93.5%, know how to use cell phones, while 26, representing 6.5%, have no knowledge whatsoever about cell phone usage. This finding is indicative of a relatively high knowledge of mobile phones utility. The result also indicates that Lon ... more
"Russians are keen news consumers. Most (79.0%) access some type of news at least daily, and nearly all (95.4%) do this at least weekly. Nearly all Russians (95.5%) are turning to television – which continues to dominate the media market in 2013 – for their news each week. However, as more Russi ... more