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Methods applied: Audience & User Surveys
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Methods applied
Journals
Output Type
"In a reality that combines the virtual with the physical and in a context of information saturation, there are consumers who are more critical, demanding, and less loyal. In this context, it is timely to know the new habits of the Centennials, so as to understand their behaviors and consumption tre ... more
"Traditional media, specifically, radio, newspaper, and television, are the key sources of information, followed by social media. Social media is a source of information for significantly more youths (aged 18 to 30 years), citizens living in urban areas, or in the Southern region, trending towards f ... more
"This report summarizes research that aimed to better understand Afghans' access to and preference for different media content and platforms, their trust in media, how people use and share mis- and disinformation and ways to counter these." (Publisher description)
"The Media survey indicates that Television remains the primary source of news, with 47% of respondents indicating it as their go-to platform for staying informed. Following closely is Radio, with 31% of respondents relying on it for news updates. The survey also revealed that Citizen Tv emerged as ... more
"Die KiKA-Landkartenstudie untersuchte die Mediennutzung von Drei- bis 13-Jährigen. Hierfür wurden die Kinder selbst sowie deren Erziehungsberechtigte befragt. Das lineare Fernsehen ist für diese Altersgruppe die wichtigste Nutzungsform für Bewegtbild, vor YouTube und Streamingdiensten. Als Lieb ... more
"Die Mediennutzung Jugendlicher kehrt teilweise zu dem Vor- Corona-Niveau zurück, das belegen die Ergebnisse der neuesten JIM-Studie „Jugend, Information, Medien“. Die Nutzung von Videoangeboten und digitalen Spielen bleibt dagegen auf dem hohen Niveau der Corona-Zeit. Für Jugendliche sind hie ... more
"Studio Kalangou was created by Fondation Hirondelle in 2016 to give the people of Niger access to reliable information on the situation in their country. It broadcasts news, features and debates daily in five languages (French, Tamasheq, Fulfuldé, Haussa, Zarma). An audience survey in 2023 showed ... more
"Background: During the early phases of Covid-19, social media platforms became a significant source of misinformation, and India emerged as a global hotspot. Studies show that ‘miracle cure’ for preventing and treating Covid-19 infection has been a prominent topic of misinformation. This study ... more
"This study examines to what extent Arab audiences are willing to support these strategies, and what factors influence their willingness to pay (WTP) for online news, using a survey of 530 adults. The study found most of the public is not willing to pay for online newspapers, but are willing to pay ... more
"This publication presents the findings from an audience study carried out by International Media Support (IMS) and Nyan Corridor in June-August 2022. The report provides insights into the media habits of the population of Myanmar following the 2021-military coup as well as people’s news concepts, ... more
"Drawing on an original dataset of survey responses collected in the summer of 2022 across four countries - Brazil, India, the UK, and the US - they examine the relationship between trust in news and how people think about news on digital platforms, especially Facebook, Google, WhatsApp, and YouTube ... more
"This cross-cultural comparison study between China and the US aimed to examine the short video-sharing social media platform, TikTok/Douyin, particularly its use in the two countries. Because China and the US have some evident differences in cultural values, they are ideal for cross-cultural compar ... more
"By adapting Giddens’s structuration approach, this study aims to assess audience behavior and its relationship with journalism by comparing the use behavior and attitudes of three age groups—adolescents, young adults, and adults—as characterized by distinct media socialization and use pattern ... more
"Existing research on factors informing public perceptions of expert trustworthiness was largely conducted during stable periods and in longestablished Western liberal democracies. This article asks whether the same factors apply during a major health crisis and in relatively new democracies. Drawin ... more
"[...] Government and media fuel a cycle of distrust: Nearly one out of every two respondents view government and media as divisive forces in society—48% and 46%, respectively. Furthermore, government leaders and journalists are seen as the least trusted societal leaders today, with less than half ... more
"The aim of this research was to study media consumption habits among different age groups and geographical areas, as well as the public's vulnerability to various disinformation and manipulative narratives disseminated in Georgia. The first part of the research concerns media literacy competencies, ... more
"An international survey reveals that Internet users' trust on the Internet has dropped significantly since 2019. That is among the key findings of a 20-country Ipsos survey released by The New Institute in Hamburg, Germany. Only six in ten (63%) Internet users on average across the 20 countries sai ... more
"To illustrate the dynamics of the digital information ecosystem and how disinformation is seeded within this environment, Rappler explored cascades around the following themes: war on drugs, attacks against the press, and messaging around Martial Law and authoritarian rule. The themes were selected ... more