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Methods applied: Audience & User Surveys
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Countries
Authors & Publishers
Media focus
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Methods applied
Journals
Output Type
"Los medios investigados en este estudio llegan más que todo a una población de mayor poder adquisitivo y niveles académicos que buscan un periodismo serio, investigativo, de calidad. Es una audiencia bastante involucrada con el medio. Le gusta a esa audiencia sentirse parte del medio de comunica ... more
"Based on this research, it was found that media and communication interventions could seek to leverage young Ethiopians’ optimism and enthusiasm, providing informative and inspiring content to fuel their ideas. This insight informed the creation of a social and behaviour change (SBCC) strategy to ... more
"In the rapidly changing news ecosystems of emerging economies, news outlets are struggling to remain relevant and build loyal relationships with youth audiences (18 to 35 years old). As youth populations continue to grow in low-and-middle income countries, it is critical for independent media organ ... more
"Social media is the most popular form of media, consumed by 87% of 15-30 year old Cambodians. Nevertheless, traditional mass media (television and radio) remain important, particularly for more vulnerable groups. For example, TV usage is higher amongst women, those from rural locations, and those f ... more
"Based on the needs assessment, a high proportion of women in Cameroon face online violence and are increasingly concerned about their safety in digital spaces. However, many of these respondents are unaware of any legal protections offered to them. Additionally, they believe that they lack the appr ... more
"In almost all countries, news organisations are the single most widely used source of information about coronavirus. Furthermore, news organisations have become even more central to how people stay informed about coronavirus in the last year because, while overall reach has declined compared to ear ... more
"The EU Support to Democratic Governance in Nigeria (EU SDGN) project funded by the EU employed a ‘social media first’ approach to strengthen the political knowledge, understanding, discussion and efficacy of young (18-24 years) women and men across all 36 states and FCT in Nigeria. High-impact ... more
"TV is the most popular media platform. Majority of TV viewers and radio listeners watch and listen to those media weekly. Urban, educated and younger people watch TV more than rural, less educated and older people. Men listen to radio and use internet more than women [...] A nationally representati ... more
"BBC Media Action is helping to reduce the transmission of the coronavirus in Afghanistan by using a media campaign to encourage uptake of preventive behaviours. Informed by research the project’s media outputs aim to help reduce the transmission of the coronavirus by encouraging take up of the fo ... more
"In der öffentlichen Debatte wird Online-Videos aus dem Spektrum des radikalen Islam zugeschrieben, einen großen Einfluss auf junge Menschen auszuüben. Doch wie nehmen junge Muslim*innen und Nicht-Muslim*innen diese Videos tatsächlich wahr? Wie stark wird ihre Sicht auf die Inhalte von ihrem Rel ... more
"Eine Auswahl der Test-Ergebnisse im Überblick: 1) Unterschiede zwischen Desinformation, Information, Werbung und Meinung wer den zum Teil nur schwer erkannt [...] 2) Ob eine Quelle vertrauenswürdig ist, wird oft richtig eingeschätzt. Interessens konflikte werden seltener erkannt [...] 3) Kennzei ... more
"Through a combination of qualitative in-depth interviews with alternative media outlets, quantitative audience surveys involving over 1500 respondents, and focus-group discussions with women and youth civil society actors, this media and information landscape (MILA) evaluates the level of trust tow ... more
"Se encuestaron a 205 personas, equilibradas entre 50% venezolanas y 48% colombianas, y un 3% colombo-venezolanas. Ubicadas en 25 poblaciones de frontera y ciudades de acogida, quienes dijeron escuchar la radiorevista en un 99%. La transmisién de la radiorevista constituye un aporte al periodismo g ... more
"Radio remains most popular media platform. Over half listen to the radio weekly. Internet is more accessed than TV. TV is watched mostly by young, urban, wealthier people. Men use all media platforms more than women [...] A nationally representative sample of 2,004 adults aged 18+ in Somalia were i ... more
"Digital technologies have enabled the spread of all kinds of information, displacing traditional formats of usually more carefully curated information such as encyclopaedias and newspapers. The massive information flow of the digital era demands that readers be able to distinguish between fact and ... more
"There is a growing body of evidence from rigorous evaluations demonstrating the effectiveness of education entertainment – ‘edutainment’– interventions in achieving development outcomes. Building on this research, this study presents the results of a pioneering quasi-experimental evaluation ... more
"To gain a comprehensive understanding of both urban and peri/urban/rural locations, the assessment was conducted in two locations in Ethiopia: Gambella Region and Addis Ababa City Administration. A total of 240 respondents participated in the assessment, of which about one-third are female. The fin ... more
"This report contains a range of findings about news audiences in each of the four countries [Brazil, India, United Kingdom, United States], focusing on audiences overall as well as different segments of the public categorised according to their degree of trust towards news brands in their country. ... more