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People, Politics and Change: Building Communication Capacity for Governance Reform
Key Guidance
Washington, DC: World Bank (2011), viii, 465 pp.
"This is an applied facilitator’s guide for reform managers, change agents, development practitioners, and training professionals who need to use smart communication techniques—the relevant concepts, frameworks and applications—to promote change through governance reform. It is grounded on the
...
Building Commitment to Reform Through Strategic Communication: The Five Key Decisions
Key Guidance
Washington, DC: World Bank (2009), xiii, 133 pp.
"The Five Communication Management Decision Tool helps reformers and their teams develop a framework for their communication strategies. This decision tool helps managers see change initiatives through the eyes of those who will be affected by the reforms. When the decision tool is used in the early
...
Governance Reform Under Real World Conditions: Citizens, Stakeholders, and Voice
Washington, DC: World Bank (2008), xxi, 525 pp.
"This book is a contribution to efforts to improve governance systems around the world, particularly in developing countries. It offers a range of innovative approaches and techniques for dealing with the most important nontechnical challenges that prevent many of those efforts from being successful
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Counting on Communication: The Uganda Nutrition and Early Childhood Development Project
Washington, DC: World Bank (2005), vii, 41 pp.
"The Uganda Nutrition and Early Childhood Development Project was one of DevComm’s first projects to demonstrate the value-added of strategic communication. The strategic communication component developed for this project included the use of formative research about values and attitudes with respe
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Strategic Communication for Development Projects: A Toolkit for Task Team Leaders
Washington, DC: World Bank, 3rd ed. (2003), 183 pp.
"This document accompanies a toolkit designed to help Bank task managers plan and supervise the implementation of communication activities in population, health, and nutrition (PHN) projects. It reviews the basic principles of communication for behavior change, presenting a step-by-stop guide to pla
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Comunicación estratégica para proyectos de desarrollo
Washington, DC: Banco Mundial (1999), 213 pp.
"Este documento acompaña al manual diseñado para ayudar a los administradores de equipos de trabajo del Banco Mundial a planificar y supervisar la ejecución de actividades de comunicación en proyectos de PSN. El manual revisa los principios básicos de comunicación para el cambio en el comporta
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