UNDERSTANDING THE MEDIA IN ESTONIA
Brief Historical and Political Perspective / Peeter Vihalemm, 2
Legal Framework / Tarmu Tammerk, 9
Print Media / Tarmu Tammerk, 21
The Broadcast Media / Aune Unt, 33
Advertising and Sponsorship / Thomas Dodd, 47
UNDERSTANDING THE MEDIA IN LATVIA
Brief Historical and Political Perspective / Oksana Zabko, 78
Legal Framework / Oksana Zabko, 84
Print Media / Thomas Dodd, 96
The Broadcast Media / Oksana Zabko, 102
Advertising and Sponsorship / Thomas Dodd, 114
UNDERSTANDING THE MEDIA IN LITHUANIA
Brief Historical and Political Perspective / Laimonas Tapinas, 141
Legal Framework / Laimonas Tapinas, 148
Print Media / Laimonas Tapinas, 166
The Broadcast Media / Rasa Alisauskiene, D. Bajarunas, 182
Advertising and Sponsorship / Rasa Alisauskiene / Gintaras Barauskas, 194
COMPARATIVE ANALYSIS OF THE MEDIA DEVELOPMENT IN THE BALTIC COUNTRIES
The Audiovisual Industry: Film and Telecommunications / Mathias Ebert, 216
Aspects of change: political communication in mass media in the Baltic countries / Markus Poll, 228
Summary and Comparsion of the Media Development in the Baltic Countries / Helga Schmid, 235