"This volume focuses on indigenous knowledge in analyzing the traditions and communication processes within various communities of Northeast India. It deals with the historical and theoretical trajectory of communication for social change as a discipline, bringing together a series of interesting ca
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se studies from the sphere of meaningful learning where individuals and communities engage in a cooperative and dialogic environment to promote change at multiple levels. The case studies cover a range of media - radio, video, ‘forum theatre’ - and considers both practitioners and audiences." (Publisher description)
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"The book contains 85 chapters written by persons who have been on those frontlines of communication and development [...] A variety of case studies appear in the book. For example, Kriss Barker and Fatou Jah – in a chapter titled “Entertainment-Education in Radio: Three Case Studies from Africa
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” – explore in detail projects in Nigeria, Burundi and Burkina Faso that used a communication intervention approach advanced by the Population Media Center. Other chapters in the Handbook take the reader to Spain, Kenya, South Africa, Kazakhstan, and beyond. Song Shi examines “ICTs and Modernization in China,” revealing that assumptions and theories of the modernization paradigm have significantly influenced the policies and projects on ICT4D in contemporary China. And, Song Shi writes, discussion on the potential of other approaches in ICT4D in China has also emerged among scholars. Hina Ayaz discusses the “Multiplicity Approach in Participatory Communication” in Pakistan – wherein the country adopted the Global Polio Eradication Initiative – only to run into negative perceptions and banning of polio vaccinations. However, a shift to a more successful approach, grounded in UNICEF’s social mobilization and communityinvolvement communication strategy, brought significant success. While many of the Handbook case studies incorporate participation as a significant development factor, they also address a wide range of social and political issues including, for example, civic engagement, sexual harassment, empowerment, and community voices. In addition to an abundance of case studies from around the world, the Handbook delves into various research methods that are being used to understand and design communication for development and social change interventions [...] Handbook editor Jan Servaes' own chapter (with Rico Lie), “Key Concepts, Disciplines, and Fields in Communication for Development and Social Change ” identifies five clusters of concepts and practices that are evident in the field today and which determine the activities and approaches in communication for sustainable development and social change interventions: The clusters are (1) a normative cluster of concepts; (2) a cluster of concepts that sets an important context for communication activities for development; (3) a cluster of strategic and methodological concepts; (4) a cluster of concepts that relate to methods, techniques, and tools; and (5) a cluster of concepts that addresses the practices of advocacy, (participatory) monitoring and evaluation, and impact assessment. The authors extend their discussion into three subdivisions: (1) health communication, (2) agricultural extension and rural communication, and (3) environmental communication (including climate change communication). This leads the reader into issues related to (1) right to communicate; (2) education and learning; (3) innovation, science, and technology; (4) natural resource management; (5) food security; (6) poverty reduction; (7) peace and conflict; (8) children and youth, women, and senior citizens; and (9) tourism. Some of the forerunners of development communication have not been forgotten. In “Daniel Lerner and the Origins of Development Communication”, Hemant Shah links Lerner’s 1958 book Passing of Traditional Society to today’s modernization and faith in technology to solve social problems. Also contributing to the foundation of this field is Paulo Freire who contributed much to idea that participation should be a vital part of the development dialogue. Ana Fernández-Aballí Altamirano’s chapter on "The Importance of Paulo Freire to Communication for Development and Social Change" highlights his main work Pedagogy of the Oppressed as a "before-and-after" in the fields of education, research, and communication, initially in Latin America and later in both North and South. Particularly in the case of development communication and communication for social change, the author stresses, Freire’s work had a definitive impact ..." (Review by Royal Donald Colle, Journal of Development Communication, vol. 30 (2), page 92-94)
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"This book offers comprehensive insights into the cultural and ecological values that influence sustainable development across Asia, addressing the cultural, religious and philosophical moorings of development through participatory and grassroots communication approaches. It presents a range of cont
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ributions and case studies from leading experts in Asia to highlight the debates on environmental communication and sustainable development that are relevant today, and to provide an overview of the positive traditions of ecological sensitivity and cultural communication that may find common ground between communities." (Publisher description)
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"This chapter attempts to assess the information discussed on digital social media such as Twitter, Internet, and Instagram related to the Dhammakaya Temple and its abbot. Content and contextual analyses will be conducted. The research findings will be discussed against the background of modernizati
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on, Thai Buddhist culture, and digital communication in Thailand." (Abstract)
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"From a Buddhist perspective, social change needs transformation of both spiritual and personal aspect. Mindful communication is a methodology to a critical self-reflexivity and social engagement. It is to help us cope with greed, anger, and delusion. For the mass media and the media industry, delus
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ion deems to be addressed for both media practitioners and corporations. Being mindful is being addressed in this chapter. Anyone, not only journalists, should benefit from mindfulness understanding and practice." (Abstract)
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"This paper attempts to analyze the following:(1) How the Sangha, or the Buddhist body of Thailand, has been impacted since it has become part of the state during the reign of King Chulalongkorn (Rama V); (2) How the economic and social development has an impact on Thai Buddhism, especially the anim
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istic beliefs, cults, Hindu Gods, and astrology; and (3) How the Thai mass media and new social media create hypes on Buddhism, animism, and the further commercialization of Buddhism." (Abstract)
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"This book advances new understandings of how technologies have been harnessed to improve the health of populations; whether the technologies really empower those who use information by providing them with a choice of information; how they shape health policy discourses; how the health information r
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elates to traditional belief systems and local philosophies; the implications for health communicators; how certain forms of silence are produced when media articulates and problematizes only a few health issues and sidelines others; and much more." (Publisher description)
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"This book aims to be the first comprehensive exposition of "mindful journalism"-drawn from core Buddhist ethical principles-as a fresh approach to journalism ethics. It suggests that Buddhist mindfulness strategies can be applied purposively in journalism to add clarity, fairness and equity to news
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decision-making and to offer a moral compass to journalists facing ethical dilemmas in their work. It comes at a time when ethical values in the news media are in crisis from a range of technological, commercial and social factors, and when both Buddhism and mindfulness have gained considerable acceptance in Western societies." (Publisher description)
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"Sustainable development meets the needs of the present without compromising the ability of future generations to meet their own needs. In contrast to the more economically and politically oriented approach in traditional views on sustainable development, the central idea in alternative, more partic
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ipatory and culturally oriented versions is that there is no universal development model which leads to sustainability at all levels of society and the world. Communication for sustainable social change advocates for an integral, multidimensional and dialectic process that can differ from society to society, community to community, and context to context. This book presents a number of fascinating case studies on the Asian and African perspectives, which asserts the latest challenges in both theoretical and applied areas." (Publisher description)
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"Advocacy communication is now a key action term in development discourse. Advocates are usually issue- or programme-oriented and do not often think in terms of an ongoing process of social change in general, or peacebuilding in particular. The resolution of an issue or the initiation of a programme
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are ends in themselves. Thus, the primary aim of advocacy is to foster public policies that are supportive to the solution of an issue or programme. Since public policies must be viewed as an integral part of development processes, the kind of advocacy we advocate is participatory." (Abstract)
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"This book includes 17 articles on the current state of communication for development from renowned communication practitioners and scholars. It covers five areas: an introduction to the relationship between development, participation and communication; the theoretical underpinnings of development c
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ommunication; the development communication strategies of international institutions like UNESCO, FAO and UNICEF; concrete experiences in HIV/AIDS communication and the concepts behind; and case studies on community media and media projects in conflict areas. The special value of this book is that the project examples are not just presented in a descriptive manner, but analyzed in detail according to the underlying communication concepts. In addition, various contributions trace the history of participatory communication approaches to development. This is a revised and updated version of a 2003 UNESCO publication called Approaches to Development: Studies on Communication for Development." (CAMECO Update 4-2008)
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