"In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun
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protection, organ donation, human rights, social norms, corporate social responsibility, condom use, ocean sustainability, fear messages, and digital games. Classic chapters include updates on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology." (Publisher description)
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"Surveys enjoy great ubiquity among data collection methods in social research: they are flexible in questioning techniques, in the amount of questions asked, in the topics covered, and in the various ways of interactions with respondents. Surveys are also the preferred method by many researchers in
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the social sciences due to their ability to provide quick profiles and results. Because they are so commonly used and fairly easy to administer, surveys are often thought to be easily thrown together. But designing an effective survey that yields reliable and valid results takes more than merely asking questions and waiting for the answers to arrive. Geared to the non-statistician, the Handbook of Survey Methodology in Social Sciences addresses issues throughout all phases of survey design and implementation. Chapters examine the major survey methods of data collection, providing expert guidelines for asking targeted questions, improving accuracy and quality of responses, while reducing sampling and non-sampling bias. Relying on the Total Survey Error theory, various issues of both sampling and non-sampling sources of error are explored and discussed." (Publisher description)
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"Eager to assist, organize, and structure our lifestream logistics, new corporate actors offer communicative freedoms based on commercial user-as-product philosophies of expression. But we now design our own interfaces to face our others, our algorithmic others. Our collective reflection on nature a
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s machinic assemblage has yielded functional foods and the financialization of agriculture. But networked selves already develop other ecologies, reclaiming social machines as technologies of the common, unearthing the conflicts covered in disaster-driven environmentalities whose horizon is delimited by energy security and resource efficiency. Both helped and hindered by the ontological resonances of the common, these ecologies remain fragile, not yet structured by a politics of rights, animated by an interest in the autonomy of things. As nature continues to seep across the curriculum, research and education struggle to keep track of the corrosion of their institutional frameworks. Powered by a cartographic vision unconstrained by the statist political imagination, the study of supply chains has already become a paradigmatic form of transdisciplinarity, moving across the boundaries of life and labor, tracking every speck of dust on the scratch-free screens of our mobile economies as a reminder of the complexities of mutual constitution. The question of depletion is the question of the institution, of what it means when subjects and objects join in a refusal of roles in the great games of reification. No accident, perhaps, that philosophies of play are back, not quite a renaissance of aesthetic experience, but an affirmation of the openness of objective and subjective constitution. Of these and other knowledges so created, there can no longer be an encyclopedia; a glossary, perhaps. This is its initial iteration, its entries conjoined by a logic of connotation and constellation." (Page 5)
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"Participatory video is a growing area of research and an increasingly popular tool among practitioners, researchers, and NGOs working with communities around the world. The Handbook of Participatory Video advances the field, engaging critically with it as a research methodology and method and inter
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rogating assumptions about its emancipatory nature and potential for social change. In twenty-eight chapters, contributors examine historical, ethical, methodological, and technical aspects of participatory video and discuss power, ownership, and knowledge production. The Handbook is organized into six parts: Locating Participatory Video, Participatory Video as a Critical Research Methodology, Working with Visual Data, Power and Ethics in Participatory Video, Dissemination and Reaching New Audiences, and Communities and Technologies." (Publisher description)
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"The Handbook of Communication Ethics serves as a comprehensive guide to the study of communication and ethics. It brings together analyses and applications based on recognized ethical theories as well as those outside the traditional domain of ethics but which engage important questions of power, e
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quality, and justice. The work herein encourages readers to make important connections between matters of social justice and ethical theory. This volume makes an unparalleled contribution to the literature of communication studies, through consolidating knowledge about the multiple relationships between communication and ethics; by systematically treating areas of application; and by introducing explicit and implicit examinations of communication ethics to one another. The Handbook takes an international approach, analyzing diverse cultural contexts and comparative assessments. The chapters in this volume cover a wide range of theoretical perspectives on communication and ethics, including feminist, postmodern and postcolonial; engage with communication contexts such as interpersonal and small group communication, journalism, new media, visual communication, public relations, and marketing; and explore contemporary issues such as democracy, religion, secularism, the environment, trade, law, and economics. The chapters also consider the dialectical tensions between theory and practice; academic and popular discourses; universalism and particularism; the global and the local; and rationality and emotion." (Publisher description)
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"The Handbook presents a comprehensive, integrative, and global view of what has been called the digital divide. Collecting an international collaboration of experts, this Handbook of Research offers policy makers, academicians, managers, and researchers a complete reference source to the interactio
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ns, evolutions, and policies developing within the field. The many academic areas covered in this publication include, but are not limited to: broadband access; digital divide framing and mapping; digital divide related to education; digital divide related to ethnicity; digital divide related to gender; digital literacy; e-government and the digital divide; evolution of the digital divide; inequalities of digital skills; regional differences in digital divide." (Publisher description)
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"Media Messages and Public Health addresses the full range of methodological and conceptual issues involved in content analysis research, specifically focused on public health-related messages and behaviors. Uniquely tailored to the challenges faced by content researchers interested in the study of
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public health topics, coverage includes: conceptual and methodological foundations involved in the practice of content analysis research used to examine public health issues; measurement challenges posed by the broad range of media; use of content analysis across multiple media types; the potential for individual differences in audience interpretation of message content; case studies that examine public health issues in the media to illustration the decisions that are made when developing content analysis studies. The volume concludes with a set of guidelines for optimal content analysis research, and suggests ways in which the field can accommodate new technologies and new ways of using media. Developed for researchers in communication, media, and public health, this unique resource demonstrates how the variety of decisions researchers make along the way allows the exploration of traditions, assumptions and implications for each varying alternative and ultimately advances the science of content analysis research." (Publisher description)
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"This volume breaks down disciplinary walls in numerous ways. First, it combines information about the intrapersonal, interpersonal, group, and societal levels of communication into a single resource. At the intrapersonal level, new issues are raised about communication between individuals and deity
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: Why is religious experience difficult to explain in rational terms? Why is silence more sacred than spoken prayer in some religious communities? What is the nature of “thought communication” in religious meditation? Why is the use of profanity justified in some religious circles? How does idolatry reinforce religious customs and values? Why was chanting one of the first forms of religious communication?
Religious information is also exchanged between individuals at the level of interpersonal communication. This volume identifies rituals that have not been adequately analyzed in terms of communication aspects: Why do some sects require public confession? Why is body decoration an acceptable form of worship in some religious groups, but not in others? How does dance communicate the sacred through metaphoric movement? What are the multiple forms of communication with the dead? Why are feasts a form of religious worship in all major religions? How does the study of organizational communication apply to religion?
This volume also aids study of mediated communication to larger groups both inside and outside religious denominations. Throughout history, technology has simultaneously aided and impeded communication processes; this also applies to religious culture: How did religion change during the historical transition from orality to literacy? How did printing contribute to the diffusion of religious values in the world? Why have religious novels grown in popularity? Is television considered a religious medium? How has the Internet affected religious congregations and communities? What is religious media literacy?
These are only a few of the questions addressed by this encyclopedia. Articles also deal with (1) concepts such as information, communication, and censorship, (2) denominations which exhibit different communication practices, and (3) the various media used in religious worship. Entries were contributed by scholars from various disciplines, including religious studies, communication, anthropology, sociology, ancient studies, religion and modern culture, theology, and many others." (Introduction, page xiii-xiv)
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"Virtual Methods offers a detailed exploration of the problems and opportunities surrounding Internet-based research. Can offline and online observations be combined? Are online interviews able to produce high quality data? How does a researcher sort through the vast mass of material available? From
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hyperlink analysis to the sex industry online, case studies sensitively highlight the difficulties researchers face, point out the opportunities to be seized, and offer practical solutions. Virtual Methods provides concrete advice for all stages of the research process." (Publisher description)
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"This reader is envisioned as a resource for policy-makers and project planners, providing an overview of Environmental Communication as a management tool for initiatives geared towards environmental sustainability. The authors hope that their articles will convincingly show why and how Environmenta
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l Communication should become an integral component of policies and projects, and thereby help ensure that adequate human and financial resources are allocated to this end. The idea for this book was born at an international workshop on "Communicating the Environment" organized by the Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) in Bonn, Germany in late 1996." (Preface, page 5)
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