"This report was commissioned by the Community Media Association (CMA) to suggest criteria for the establishment of a community radio sector in the United Kingdom. The report compares the legal and regulatory frameworks for community radio in Australia, Canada, France, Holland, Ireland and South Afr
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ica. It contains recommendations as to the optimal legislative and regulatory model for the development of community radio - including licensing and economic models – for the UK. The report includes a comparison across the six countries of the following factors: definitions of community radio in law and regulation; licensing systems for community radio services; frequency allocations and associated technical constraints; economic bases of the community radio sector and rules on funding sources; the sector in the context of the wider media landscape; social characteristics – programming, audiences, staff and supporters." (Introduction)
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"This book fills a gap in book marketing literature, as it focuses on marketing books in developing countries. It is, indeed, "a handbook on good practice". How much should you spend for your marketing budget? How to write effective copy? How much time does it take before the first book reviews appe
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ar? Is it worthwile to attend the Frankfurt book fair? When should editors rent direct mailing lists? How to organize the overseas distribution? The author gives no simple recipes in this book, but he describes the experiences he has accumulated for more than thirty years of professional life in Africa-related publishing. The text is organised into four parts: Marketing and Promotion, Overseas Distribution and Rights Sales, Case Studies, and Resources. Five case studies deal with book marketing and distribution in Africa, India, the Caribbean and the Pacific, and the sixth case study highlights the experience of African Books Collective in marketing African books worldwide. A special chapter presents an overview of the internet as a tool for book professions in developing countries. This handbook is an excellent overview of the current state in marketing academic books in developing countries." (CAMECO Media Forum)
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"The project ran from November 98 to May 2001, involving 13 rural women’s clubs in the Mpika district of Zambia, 600 km north of Lusaka. The clubs recorded their discussions of development issues or requests for development support; the tapes were sent to a radio producer in Lusaka, who recorded a
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response from a relevant service-provider or politician. The discussion and response were edited into one programme and broadcast as a regular weekly programme by the national broadcaster, ZNBC. The clubs listened to the programmes and discussed them at their weekly meetings. This evaluation assessed the development impact of the project, principally by talking to members of the clubs and others in their communities. An audience survey was also carried out, in three different areas. The main findings of the evaluation were: The project has brought substantial material benefits and new information to the communities. To some extent the clubs and communities have been empowered to access development inputs themselves, though the mediation of the radio programme producer has also been an important factor; The success in achieving material benefits for the communities was probably a strong force in building community support for the clubs in the early months of the project, but now their role in providing information and stimulating discussion is equally appreciated; The Clubs have not achieved material benefits specifically for their own incomegenerating activities, which was the original aim of the project, and which they see (on a video) happening in Zimbabwe. Income-generating is still the clubs’ main purpose, so the project should seek to help them strengthen their income-generating activities; The project has stimulated intense discussions, in the clubs and the communities, about social issues. The clubs’ ability to discuss and present issues clearly is greatly appreciated by men and young people in the communities; There is an emerging perception of a role for the clubs as educators for their communities. They are confidently passing on their own experience, and information from outside sources, as well as “hosting” outside experts in their radio programmes; The programmes are widely listened to and appreciated all over Zambia." (Summary)
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"This book looks at the political economy of communication and information, media in development and social change, media theory and practice, international communication technology and communication values and ethics." (Publisher description)
"A detailed account of the marketing methods and strategies employed by the Oxford-based African Books Collective, to promote and sell a very wide range of African-published books in the countries of the North. It describes the type of promotional materials produced, mailing lists and other marketin
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g tools used, exhibits, Web site marketing, selling to particular markets (retail book trade, academic markets, children’s books, African literature, etc.), together with an assessment of trends and constraints, and an evaluation of future markets prospects for African-published material." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 1281)
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"Im Auftrag der Konrad-Adenauer-Stiftung fasst der Bericht den Forschungsstand zur Afrika-Darstellung in deutschen (Massen-)Medien und Schulbüchern zusammen. Es geht um die Betrachtung möglichst zeitnaher Darstellungsstrukturen, also vor allem um die neunziger Jahre. "Afrika" wird hier ohne Mittel
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meeranrainer und Diaspora behandelt. Ziel ist es, die heutige Darstellung Afrikas, der Afrikanerinnen und Afrikaner, zu charakterisieren. Daraus ergeben sich auch Empfehlungen." (Website Konrad-Adenauer-Stiftung)
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"The Konrad Adenauer Foundation (KAF) is in the process of restructuring its media support programmes in sub-Saharan Africa. In November 2000, Frank Priess (KAF, Buenos Aires) and I presented the concept for a revised media support strategy. Based on a critical revision of the political framework an
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d ongoing programmes, this study suggested an integrated regional approach in order to refocus media support work and to transfer its broad basic approach to an advanced concept of specialised training and networking. This study was not commissioned as an academic venture, centred on empiric research and data collection. Its qualitative approach was based on an integrated analysis of the media sector and its political framework in two East African and two Southern African countries. The main source for this analysis - besides visits to media houses, universities and training centres - was a series of roundtables and interviews with almost 100 media professionals, academics, lecturers and politicians in Uganda, Kenya, Zimbabwe and South Africa, in July and August 2000, focusing on four main areas: Political framework conditions and the legal status, mission, programme, programme dissemination, staff, infrastructure, finances and economic viability of media houses and institutions; job opportunities for, and working conditions of, media personnel with special emphasis on political, legal, economic and professional difficulties; educational and training background and further training of media professionals; character and performance of professional associations in the media sector." (Editor's note, page 7)
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