"What took place Tiananmen Square was a dramatic conflict. This book focuses on the following areas to examine the effects of the news media on the movement: the goals, strategies and discourse of the movement; legitimisation or de-legitimisation of the movement; information provision; messages as s
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ignals for actions; and people's attitudes." (Publisher description)
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"The findings indicate that production of educational books is the mainstay of Malaysian book publishing and these books are the main source of income for most houses. Government policies especially in the educational system have become the major instrument in encouraging the growth of indigenous bo
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ok publishing during the post-Independencey ears. The government is thus found to be rather influential on trends developing in the trade. Its actions lay emphasis on locally written and published books and have minimised dependence on imported publications. The other results of this study also show that in terms of usage of marketing research, Malaysian houses generally have a high awareness of marketing and marketing communications. This awarenessis generally applied advantageously by most houses. With regard to the study of marketing practices, the approach includes the analysis of the 4Ps of the marketing-mix. When these practices are examined, it is concluded that the houses regard sales promotion, advertising, personal selling and direct mail as important tools and they are utilised continuously. It is concluded that publishing houses, especially among the larger and well-organised establishments, have a high level of awareness and knowledge of marketing communications and have applied this capability to their advantage." (Abstract)
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"Prepared by a group of experts within the CROP network, this book was a state-of-the-art report on poverty and poverty research in different regions in 1996. As such, it was unique and the first volume ever to cover poverty studies worldwide, and to present the rich variety of concepts, hypotheses
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and data used in different disciplines in different cultural settings. The book contains a great number of ideas and reflections on poverty manifestations, poverty research and poverty strategies, of great value for researchers and policy-makers alike. As such, it is a baseline for ongoing and future research, and a major contribution to setting up the agenda for poverty research in the new millennium." (https://www.crop.org/Publications)
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"Participatory Impact Monitoring is a concept for guiding self-help projects in development co-operation. The actors involved carry out the monitoring themselves. Because PIM assumes that these actors are autonomous, it has several strands or "strings" - the monitoring systems of the self-help group
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s and the organisations are separate. The strings are periodically compared: the actors reflect on their observations and assessments, adapt their planning accordingly and deepen their dialogue with one another." (Gate 4/98)
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"For several years there has been an awareness in the Philippines of the need to ensure that investments in natural resources research produce options which farmers may adapt and adopt. The Philippines Council for Agriculture and Resources Research and Development (PCARRD) 1991 Review highlighted th
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e need to address inadequate links between farmers, outreach systems and research. The report underlined the limited number (11 percent) of "mature technologies" which had been adopted by farmers. This case study grew out of an FAO/UNDP communication for development project which aimed at improving the exchange of relevant agricultural information between research, extension networks and farmers in five regions of the Philippines. The field work in each site was started using rapid appraisal techniques. It soon became evident however, that technology and information per se were insufficient elements to propel an increase in agricultural productivity and rural incomes. Other demands were voiced by the communities, which in turn pointed to the need to make services in all sectors more responsive to barangay needs, including credit supply, infrastructure development, marketing, health and education. The farmers' definitions of problems and their underlying causes indicated the limited impact which agricultural information and communication have, if not coordinated, with other services. This explains why agricultural development needs to have a systems perspective. From a systems perspective, it is necessary to identify all the actors involved. In this context it was clear that the Department of Agriculture's extension system is only one of many actors which influence farmers' decision making hence the necessity for systematic mapping of the agricultural information linkages that are important to farmers." (Abstract)
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