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Key Guidance
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Advocacy & Empowerment: Monitoring & Evaluation
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Campaigning: Evaluation, Monitoring, Impact Assessment
11
Behaviour Change Campaigns
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Campaigning: Experiences
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Evaluation Approaches, Purposes & Frameworks
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Evaluation: Communication & Media
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Advocacy Campaigns
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Campaigning
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Health Campaigns: Monitoring & Evaluation
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Gender Advocacy & Empowerment, Gender Mainstreaming
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Audience Feedback, Interaction & Participation
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Development Communication Campaigns
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Public Relations: Evaluation, Monitoring, Impact Assessment
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Development Communication: Effects & Effectiveness
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Entertainment Education, Edutainment
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Edutainment Campaigns: Experiences
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Countering Hate Speech, Disinformation & Propaganda
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Commissioning Evaluations
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Gender in Evaluation, Monitoring, Impact Assessment
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Information Products & Services: Evaluation, Monitoring, Impact Assessment
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Utilisation-Focused Evaluation (Focus on Intended Use by Intended User)
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Health Campaigns: Effects & Effectiveness
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HIV / AIDS Communication
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Tobacco Counter-Marketing, Smoking Cessation Campaigning, Nicotine Addiction Reporting
1
Forced Labour & Human Trafficking: Reporting & Media Representation
1
Migration Prevention Information, Informing Potential Migrants
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Migrants & Refugees: Tailor-Made Media Products & Information Services
1
Monitoring
1
Project Impact, Project Effects, Project Effectiveness, Project Efficiency
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Persuasive Communication
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Data Analysis & Interpretation
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Data Collection, Data Collection Methods
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Theories of Change
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Theories of Communication & Media
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Public Communication Campaigns
Thousand Oaks et al.: Sage, 4th ed. (2013), xiii, 376 pp.
"In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun
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A Pragmatic Trial in the Rio De Janeiro Subway to Capture Smokers for a Quitline: Methodological Challenges and Opportunities
Journal of Health Communication, volume 17, issue 8 (2012), pp. 899-914
"To encourage smoking cessation, persuasive messages can be used to raise smokers' risk perception. This article discusses challenges and solutions in designing a study to evaluate the effect of two different communication strategies ("gains from quitting" vs. "losses from continuing smoking") in en
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Evaluation of Behavior Change Communication Programs: Guidance Note for German Development Cooperation
Key Guidance
Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) (2012), 85 pp.
"Behavior Change Communication (BCC) interventions have become an integral part of many HIV prevention programs. Monitoring and evaluation is expected to be included in the design of any BCC interventions from the beginning on. However, the know-how on how to demonstrate results and impacts of such
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Monitoring and Evaluating Advocacy: Companion to the Advocacy Toolkit
UNICEF (2010), 48 pp.
"This document outlines basic steps in planning monitoring and evaluation for advocacy and covers: distinctive features of monitoring and evaluation for advocacy; five questions for planning advocacy monitoring and evaluation; special focuses on equity, humanitarian advocacy monitoring and evaluatio
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Evaluating Social Justice Advocacy: A Values Based Approach
Center for Evaluation Innovation (2010), 9 pp.
Tracking Progress in Advocacy: Why and How to Monitor and Evaluate Advocacy Projects and Programmes
Oxford: INTRAC (2009), 11 pp.
"This paper introduces the scope of, and rational for, engaging in advocacy work as part of development interventions. It then focuses on the issue of monitoring and evaluating these efforts – offering reasons why and when these processes should be planned and implemented, what’s involved, and w
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A User’s Guide to Advocacy Evaluation Planning
Cambridge, MA: Harvard Family Research Project (2009), 22 pp.
"Although the argument for evaluating advocacy is convincing, advocacy has long been considered “too hard to measure,” and so far relatively few advocates, funders, or evaluators have taken on the challenge. But this is now changing. Interest in advocacy evaluation is surging and cutting-edge ad
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Building Our Understanding: Key Concepts of Evaluation. Applying Theory in the Evaluation of Communication Campaigns
Centers for Disease Control and prevention (CDC), Healthy Communities Program, Creating a Culture of Healthy Living (2009), 7 pp.
"[...] Fortunately, in the last decade in particular, much progress has been made on incorporating social science theory into both campaign design and evaluation, primarily in the health field. Indeed, evaluators are being encouraged to engage in theory testing and/or logic model development. Findin
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Overview of Current Advocacy Evaluation Practice
Center for Evaluation Innovation (2009), 13 pp.
"This brief offers an overview of current practice in the new and now rapidly growing field of advocacy evaluation. It highlights the kinds of approaches being used, offers specific examples of how they are being used and who is using them, and identifies the advantages and disadvantages of each app
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Advocacy Impact Evaluation
Journal of Multidisciplinary Evaluation, volume 5, issue 9 (2008), pp. 1-10
"Advocacy and policy change evaluations focus on policy as the unit of analysis rather than the more traditional program or project. There is growing interest in this form of evaluation as evidenced by a new American Evaluation Association Topical Interest Group with this focus. Julia Coffman (2007)
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The Impact of Media Interventions: Factors and Evidence
Reading: Gamos (2007), 27 pp.
"In this paper we will be looking at the evidence of impact from interventions in the so-called ‘traditional’ media – TV, radio and, to a much lesser extent, print – and factors contributing to that impact. By ‘media interventions’ we mean using mass-media in support of development objec
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A Guide to Measuring Advocacy and Policy
Baltimore: Annie E. Casey Foundation (2007), 32 pp.
"The overall purpose of this guide is twofold. To help grantmakers think about and talk about measurement of advocacy and policy, this guide puts forth a framework for naming outcomes associated with advocacy and policy work as well as directions for evaluation design. The framework is intended to p
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Public Information Campaigns & Opinion Research: A Handbook for the Student & Practitioner
London et al.: Sage (2002), xiv, 193 pp.
"This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns. It outlines the basic theoretical approaches and pr
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Monitoring and Evaluating Advocacy: A Scoping Study
ActionAid (2001), 47 pp.
"This Scoping Study marks the beginning of a large body of work that will be carried out by ActionAid to explore and develop ways in which we can best monitor and evaluate different aspects of this work. This Scoping Study is literally the first step. It sets out to document the various frameworks a
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