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"Despite the political, economic and linguistic differences that characterise the 40+ countries where we conducted this research, the 540 digital native media organisations featured in our Project Oasis directory face many common challenges and opportunities. Among our key findings:
They use social
...
The Social Media Monetisation Playbook
Key Guides
International Media Support (IMS); On.ge (2023), 46 pp.
"This playbook is designed for media managers and journalists who are looking to monetise their social media channels and diversify their income — particularly in countries where English is not the predominant language. It will provide you with practical strategies and tips for creating and moneti
...
The Daily News Podcast Ecosystem from the Strategy and Business Model Perspectives
Profesional de la Información, volume 31, issue 5: e310514 (2022), 16 pp.
"The expansion of the daily news podcast format in the media industry has brought new narrative opportunities and shows the strength of the audio medium. For this reason, a qualitative analysis of the daily news podcast ecosystem has been performed from the strategy and business model perspectives t
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Podcast Production and Marketing Strategies on the Main Platforms in Europe, North America, and Latin America: Situation and Perspectives
Profesional de la Información, volume 31, issue 5: e310522 (2022), 16 pp.
"After an initial period of independent amateurism strongly conditioned by the technologies available, the podcast has achieved significant global popular recognition, as well as an increasingly important professional dimension thanks to the emergence and spread of new distribution platforms (podcas
...
El hormiguero: Informe sobre el estudio de medios nativos digitales latinoamericanos 2022
Deep Insights
Fundación Gabo (2022), 247 pp.
"Presentamos este estudio como una contribución relevante para entender los profundos cambios y las tendencias del periodismo en América Latina, a partir de un análisis riguroso del paisaje mediático, así como del mapeo y caracterización de 1.521 medios nativos digitales verificados en 12 paí
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Entrepreneurial Journalism in Greater China and Southeast Asia: Case Studies and Tools for Media Professionals
London; New York: Routledge (2022), 219 pp.
"Drawing from a range of case studies of news and journalism startups, including Malaysiakini, Hong Kong Free Press, The News Lens of Taiwan, Thailand’s The Standard, Ciwei Gongshe of China, Indonesia’s IDN Media, Sabay of Cambodia and Frontier Myanmar, this book provides tips on how to launch a
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Entrepreneurial News Sites as Worthy Causes? Exploring Readers’ Motivations Behind Donating to Latin American Journalism
Digital Journalism, volume 9, issue 3 (2021), pp. 364-383
"This study uses surveys with readers of entrepreneurial news startups in seven Latin American countries to examine their motivations for donating to journalism. Using the donor–organization relationship from public relations scholarship as a framework, this study showed content, independent/objec
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Independent Media in Lebanon: An Economic Outlook
Metn: Samir Kassir Foundation (2021), 10 pp.
"Alternative media platforms in Lebanon vary in size and expenditures. Annual turnovers range between USD 15,000 to almost USD 1.1 million. Editorial costs make up the bulk of all alternative media platforms. Namely the salaries of core team members and journalists, as well as the fees paid to freel
...
"FIPP and paywall market leaders CeleraOne have carried out a survey to gauge the global state of affairs when it comes to digital subscription offerings by leading media companies in different countries. The results gathered from 95 publishers in 11 nations – Argentina, Canada, Finland, France, G
...
Digital Media Outlets Need Management Too: A Toolkit for Managing Journalism Organizations
Key Guides
"This guide compiles and explains the basic tools for managing journalism businesses. In the media ecosystem, there are digital native media outlets of different sizes and ages, with different types of teams. Two of the keys to sustaining those media outlets are team management and leadership. Howev
...
"Esta guía reúne y explica las herramientas básicas para la gestión de las empresas periodísticas. En el ecosistema mediático, encontramos medios nativos digitales de diferente tamaño, antigüedad, y con equipos diversos. Una de las claves hacia la sostenibilidad de los medios es la gestión
...
Accepting the Digital Challenge: Business Models and Audience Participation in Online Native Media
Journal: Media, volume 1, issue 1 (2020), pp. 78-91
"The aim of this proposal is to present the evolution of the digital native media in Spain in order to compare their current situation with European success stories. For that purpose, we have conducted a comparative case study between three highlighted Spanish digital native news outlets and three f
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From Start to Success: A Handbook for Digital Media Entrepreneurs
Key Guides
Bonn: Deutsche Welle DW Akademie (2020), 83 pp.
"This media viability handbook is unique in that it has been written by media startups themselves and presents the learnings of 21 digital pioneers including the Philippines' Rappler, Egypt's Mada Masr and Animal Politico in Mexico. The pages are filled with tips and information these media startups
...
How to turnaround a nonprofit media, start earning and rebuild the entire organization: hromadske transformation case study
Key Guides
Kyiv: Hromadske (2020), 31 pp.
"In early 2020 hromadske reached a crisis point. Despite many successes achieved over 7 years of existence the organization was struggling motivation was low, staff turnover was high, previously set goals seemed irrelevant or unrealistic. The path forward was unclear. From March to September 2020 hr
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Fighting for Survival: Media Startups in the Global South
Deep Insights
New York: Columbia University, School of International and Public Affairs (SIPA) (2019), 180 pp.
"Three years after writing the report Publishing for Peanuts, in which we surveyed 35 media startups mostly from the Global South, we decided to go back and see how the outlets had fared. Our area of interest in 2015 was small-to-medium size independent media outlets with a track record of consisten
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What if Scale Breaks Community? Rebooting Audience Engagement when Journalism is Under Fire
Deep Insights
Oxford: Reuters Institute for the Study of Journalism (2019), 51 pp.
"This report focuses on how digital-born news media navigate audience engagement in the context of both rapid developments in a digital, mobile, and platform-dominated media environment and significant political pressure, including the ‘weaponisation’ of social media to target and harass indepen
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Lessons in Innovation: How International News Organisations Combat Disinformation Through Mission-Driven Journalism
Deep Insights
Oxford: Reuters Institute for the Study of Journalism (2019), 41 pp.
"This report examines how digital-born news media in the Global South have developed innovative reporting and storytelling practices in response to growing disinformation problems. Based on field observation and interviews at Rappler in the Philippines, Daily Maverick in South Africa, and The Quint
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Rebooting Journalism: How Media Startups Overcame the Business Model Crisis. What Can We Learn from Eldiario.es and Mediapart?
Oxford: Reuters Institute for the Study of Journalism (2019), 78 pp.
"This research is based on the belief that there is no journalism crisis, but a business model one. So, learning from successful experiences that innovate in the business is the first step towards building a healthier media landscape in other countries. During this paper I will focus specially in tw
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"Our research suggests publishers should invest in capabilities to engage in constant testing and experimentation in digital — to build engagement among digital audiences and ultimately convert engaged readers into paying subscribers. For commercial and for-profit models in particular, publishers
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Mapping the World's Digital Media Ecosystem: The Quest for Sustainability
In: What is Sustainable Journalism? Integrating the Environmental, Social, and Economic Challenges of Journalism
New York et al.: Peter Lang (2018), pp. 257-276
"Over the past years, a range of different databases have been constructed, and research efforts have been made to find the key to making digital news ventures successful. Many of them have searched for best practices, or a secret recipe for a business model that would make the news business economi
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