"More than 20 million people in Pakistan were affected by the worst floods in the country’s history in late July 2010 [...] The humanitarian response included efforts to inform people about the services available, and communicate with them about accessing these services. It also included efforts t
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o provide platforms by which people could tell the aid workers about particular help they needed or register complaints about services. However, during the flood response, there was no consistent, broad research that could indicate which communication efforts were most effective. This study is an attempt to start providing this data, and thereby directly support the communication plans and efforts of humanitarian organizations. It assesses the impact of humanitarian information provided to flood-affected populations in Sindh and Punjab three months after the flood, and examines to what degree people received information about help available and how well that information enabled people to get that help and to help themselves." (Executive summary, page 2)
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"This publication focuses on participatory communication and seeks to provide guidance to IFAD staff on developing a participatory communication strategy to strengthen the impact of participatory mapping initiatives. The publication is a follow-up to The IFAD adaptive approach to participatory mappi
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ng and has been developed to complement the adaptive approach. While this publication has been developed primarily to support participatory mapping initiatives, we hope that it also can be used as a guide for developing participatory communication strategies in general." (Foreword, page 3)
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"This booklet documents the participatory video methodology as an affordable and easy-to-use video tool enabling community members to record their experience and strengthen their own knowledge on disaster risks and climate change, as well as to increase their capacity to act on that knowledge and se
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cure change." (commbox)
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"The book gives lively and engaging insights into how and why socially sensitive story lines were taken up by different TV programmes from the late 1980s to the 2000s. Drawing on a series of case studies of medicine, health, illness and social problems including breast cancer, mental distress, sexua
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l abuse and violence it comprehensively traces the path of storylines from initial conception through to audience reception and uses contemporary examples to link practice to theory. For the first time, this book addresses production and reception processes across a range of programmes and clearly demonstrates the ways in which television fiction plays a vital and powerful role in reflecting and shaping socio-cultural attitudes." (Publisher description)
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"In 1993, this was the first book-length study of the representation of disasters in the media and of the marketing methods used by major relief agencies. In the preface to this new paperback edition which reviews the major developments in aid and in the media since the early 1990s, Jonathan Benthal
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l contests the view of some commentators that the emergence of new technologies – the Internet and the cellphone – has radically changed the balance of power between the aid system and afflicted populations. He develops his original theme to argue that a ‘stable system’ is in place, whereby representations of misery in the South are exported to the North as consumables which are continuously reciprocated by flows of humanitarian aid. When the allotted role of Third World victimhood is repudiated – for instance, by migrant workers – the North sets up stern political barriers." (Back cover)
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"This article offers a trajectory of humanitarian communication, which suggests a clear, though not linear, move from emotion-oriented to post-emotional styles of appealing. Drawing on empirical examples, the article demonstrates that the humanitarian sensibility that arises out of these emerging st
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yles breaks with pity and privileges a short-term and low-intensity form of agency, which is no longer inspired by an intellectual agenda but momentarily engages us in practices of playful consumerism. Whereas this move to the post-emotional should be seen as a reaction to a much-criticized articulation between politics and humanitarianism, which relied on ‘universal’ morality and grand emotion, it is also a response to the intensely mediatized global market in which humanitarian agencies operate today. The article concludes by reflecting on the political and ethical ambivalence at the heart of this new style of humanitarian communication, which offers both the tentative promise of new practices of altruism and the threat of cultural narcissism." (Abstract)
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"In May 2009, the BBC world Service Trust’s Research and Learning Group, on behalf of the British Council, conducted research in Kenya to gauge public understanding of climate change. The research consisted of 12 focus-group discussions with Kenyan citizens, as well as 17 in-depth interviews with
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opinion leaders from government, religious institutions, the private sector, the media and civil society. The overall objective was to find out what people think about climate change, and to determine how to tailor communication and media strategies to support Kenya’s response to climate change.
Key findings
Drought and food scarcity are causing frustration and despair across Kenya. Farmers, fishermen and pastoralists do not know how they would cope if these problems became worse.
Kenyans have noticed changes in their weather. They say that it is getting hotter, that the seasons have shifted and that the rains are more unpredictable. Most, however, have no understanding of the relationship between these issues and climate change.
Most Kenyans are unfamiliar with the concepts of climate change and global warming. They believe the term “climate change” refers to changes in the weather or seasons and have little knowledge of its global context or the greenhouse effect.
People need more information about the causes of climate change and how its long-term impacts will affect their lives." (Executive summary)
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"From May to September 2008, The BBC World Service Trust’s research and Learning group, on behalf of the British Council, conducted research in Nigeria to gauge public understanding of climate change. The research consisted of 24 focus-group discussions with Nigerian citizens, as well as 31 in-dep
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th interviews with opinion leaders from government, religious institutions, the private sector, the media and civil society. The overall objective was to find out what people think about climate change, and how to tailor communication and media strategies to support Nigeria’s response to climate change.
Key findings
Most Nigerians do not understand the science of climate change. They have, however, noticed changes in the weather and seasons. They tell of unusual changes in rainfall patterns, increases in temperature and the worsening of existing environmental problems. Most people do not connect these with global climate change.
People in Nigeria are keenly aware of environmental degradation and depletion of natural resources. However, they make little distinction between this degradation and climate change.
There is low awareness of the concepts of climate change and global warming among the Nigerian public. Many understand climate change to mean changes in the weather or seasons. Opinion leaders agree the general public has very low awareness of climate change concepts and terminology.
There is a strong tendency among Nigerians to hold themselves individually and collectively responsible for local changes in the environment and the weather. There is little awareness that climatic problems – now or in the future – are likely to have causes that extend beyond Nigeria.
Nigerians draw on existing knowledge and beliefs to explain the effects of climate change. For example, many think that deforestation in their local area reduces local rainfall, and some incorrectly believe that smoke from cars, bush fires and factories damages the ozone layer, making it hotter.
There is a strong connection between faith and environmental stewardship in Nigeria; many people see changes in the weather as the will of god, and religious leaders emphasise humans’ duty of care to god’s creation." (Executive summary)
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"In May 2009, the BBC World Service Trust’s Research and Learning Group, on behalf of the British Council, conducted research in Senegal to gauge public understanding of climate change. The research consisted of 12 focus-group discussions with Senegalese citizens, as well as 17 in-depth interviews
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with opinion leaders from government, religious institutions, the private sector, the media and civil society. The overall objective was to find out what people think about climate change, and to determine how to tailor communication and media strategies to support Senegal’s response to climate change.
Key findings
Most Senegalese do not understand the science of climate change. They have, however, noticed changes in the weather and seasons. They tell of drought, increases in temperature and loss of distinct rainy seasons. Most people do not connect these with global climate change.
People in Senegal are keenly aware of environmental degradation and depletion of natural resources, but they make little distinction between this degradation and climate change.
Drought and scarcity of fish are causing frustration and despair. Farmers and fishermen do not have a sense of how they would cope if the problems became worse. Senegalese are also worried about bush fires, deforestation, flooding, rubbish and air pollution. opinion leaders are particularly concerned for rural communities.
There is a strong tendency for Senegalese to hold themselves individually and collectively responsible for local changes in the environment and the weather. There is little awareness that climatic problems – now or in the future – are likely to have causes that extend beyond Senegal.
Although opinion leaders recognise that climate change is a global problem, only a few recognise that industrialised countries are most responsible for causing it." (Executive summary)
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"Between August and October 2009, the BBC World Service Trust’s Research and Learning Group, funded by the British Council, conducted research in south africa to gauge public understanding of climate change. The research consisted of 16 focus group discussions with south african citizens, and 18 i
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n-depth interviews with opinion leaders from government, religious institutions, the private sector, the media, and civil society. the overall objective was to find out what people think about climate change and to determine how to tailor communication and media strategies to support south africa’s response to climate change.
Key findings
Most South Africans are aware of the phenomenon of global climate change, but their understanding of the science is patchy, although they associate the terms ‘climate change’ and ‘global warming’ with carbon emissions, many also conflate them with ozone depletion. they tend to use ‘climate change’, ‘global warming‘, and ‘ozone depletion’ interchangeably.
The term ‘climate change’ often triggers associations with some of the global impacts of climate change, such as melting ice caps, rising sea levels, hurricanes, and the possible inundation of low lying countries like the Maldives and Bangladesh.
Many South Africans do not see climate change as having any special relevance to south africa or the rest of the African continent. However, when prompted to think about the impacts of climate change locally, they link it to national issues which they are already concerned about, such as the loss of wildlife and increased flooding.
Many South Africans use climate change as an umbrella term to refer to the destruction occurring in their natural surroundings, with changes in the weather and seasons forming part of the broader environmental changes people have observed over the course of their lifetimes." (Executive summary)
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"In August 2009, the BBC World Service Trust’s Research and Learning Group, on behalf of the British Council, conducted research in northern and southern Sudan to gauge the public understanding of climate change. The research consisted of 12 focus group discussions with Sudanese citizens, as well
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as 18 in-depth interviews with opinion leaders from government, religious institutions, the private sector, the media and civil society. The overall objective was to find out what people think about climate change, and to determine how to tailor communication and media strategies to support Sudan’s response to climate change. Main findings and recommendations are presented in this report. Although some Sudanese in urban areas explain climate change with reference to scientific terms and concepts, most Sudanese outside of urban areas do not. Most Sudanese have noticed changes in the weather and seasons, and experienced drought, flooding, changes in rainfall and temperature increases, but do not associate these phenomena with global climate change." (https://www.gov.uk/research-for-development-outputs/sudan-talks-climate)
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"From August to October 2009, the BBC World Service Trust’s Research and Learning group, on behalf of the British Council, conducted research in Tanzania to gauge public understanding of climate change. The research consisted of 12 focus-group discussions with Tanzanian citizens, as well as 17 in-
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depth interviews with opinion leaders from government, religious institutions, the private sector, the media and civil society. The overall objective was to find out what people think about climate change, and to determine how to tailor communication and media strategies to support Tanzania’s response to climate change. Key findings: Tanzanians have noticed changes in the weather and seasons. They say that temperatures have increased and that the rains are not falling as they used to. Many are struggling with the impacts of drought and are frustrated by increased environmental degradation and resource scarcity. Yet most Tanzanians have no understanding of the relationship between these issues and climate change. Most Tanzanians are unfamiliar with the concepts of climate change and global warming. They believe the term “climate change” refers to changes in the weather or seasons and have little knowledge of its global context or the greenhouse effect. Tanzanians draw on their existing knowledge to explain the environmental changes they experience. Most believe that humans are to blame but point to local deforestation and local pollution as the primary causes of the drought and environmental degradation they have experienced." (Executive summary)
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"In May 2009, the BBC World Service Trust’s Research and Learning Group, on behalf of the British Council, conducted research in Uganda to gauge public understanding of climate change. The research consisted of 12 focus group discussions with Ugandan citizens, as well as 18 in-depth interviews wit
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h opinion leaders from government, religious institutions, the private sector, the media and civil society. The overall objective was to find out what people think about climate change, and to determine how to tailor communication and media strategies to support Uganda’s response to climate change.
Key findings
Whilst most Ugandans do not understand the science of climate change, they have noticed changes in the weather and seasons, and accept the idea that these changes are linked to human activity. They tell of excessive heat, increasing seasonal variability and reduced rainfall. Most people, however, do not connect these with global climate change.
Changes in climate are not noticed by Ugandans in isolation from broader environmental changes. People in Uganda are keenly aware of environmental degradation and natural resource depletion. They often make little distinction between environmental degradation and climate change. Drought and food scarcity are causing frustration and despair across Kenya. Farmers, fishermen and pastoralists do not know how they would cope if these problems became worse.
Crop failure and death of livestock are causing frustration and despair. Farmers and pastoralists do not have a sense of how they would cope if the problems became worse. other issues that people are worried about include bush fires, deforestation, flooding, soil erosion, poor sanitation and air pollution. opinion leaders are particularly concerned for rural communities and the urban poor.
There is a strong tendency for Ugandans to hold themselves individually and collectively responsible for local changes in the environment and the weather. They believe their own activities, such as deforestation and draining swampland, have brought about these changes. There is little awareness that climatic problems – now or in the future – are likely to have causes that extend beyond Uganda." (Executive summary)
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"Acción Cultural Popular, más conocida como Radio Sutatenza, fue la organización social pionera en Colombia que se encargó de la Educación Fundamental Integral del campesino colombiano, mediante la utilización de los medios de comunicación de masas. La escuela radiofónica de ACPO fue modelo
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para más de 20 países en el mundo y la primera iniciativa de educación a distancia en el país. El movimiento de radiodifusión tenía como fin proporcionar herramientas para la capacitación y transformación del hombre como sujeto de su propio mejoramiento. Radio Sutatenza, las cartillas, el semanario El Campesino, los libros de la Biblioteca del Campesino, el Disco Estudio, entre otros, fueron los elementos de acción y los componentes del movimiento radiofónico. Uno de los aspectos más innovadores fue el papel del auxiliar inmediato, un campesino voluntario que fue puente entre el profesor radial y los oyentes. Este agente educativo ejercía el liderazgo de opinión en las comunidades, sin ser necesariamente un docente. Más de 1.400 empleados formaron parte de la Institución y 23.000 personas se capacitaron en los Institutos de Líderes para campesinos no solo para aprender a leer y a escribir, sino para que tomaran consciencia de su propio valor y así pudieran servir a los demás en la 'cruzada contra la propia pobreza'. ACPO es el objeto de [este] estudio el cual relata 4 historias de vida de personas que formaron parte de la organización. El primer capítulo explica cómo el periodismo puede reconstruir memoria de la Institución a partir de las ciencias sociales, específicamente desde la historia oral como conjunto de metodologías de investigación. El segundo capítulo describe los procesos históricos más importantes de Acción Cultural Popular desde el comienzo hasta el final de los servicios de ACPO; así mismo, explica conceptos importantes para su comprensión tales como la escuela radiofónica, la Educación Fundamental Integral, la educación no formal, las campañas, la Editorial Andes, los elementos de acción, entre otros. El capítulo tercero es la narración que reúne las historias de vida de 4 personas que vivieron la acción cultural popular." (Introducción)
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"1. Es posible ofrecer una nueva visión optimista sobre la realidad de las ONG y el trabajo profesional periodístico aportando numerosas pruebas, datos y referencias, que justifican el uso de la comunicación social y periodistica con el objeto de conseguir, a través de la sensibilización de la
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opinión pública y de cambios de actitud, un mayor desarrollo humano y una sociedad más justa y solidaria. 2. La disciplina más adecuada para estudiar los efectos de la comunicación en la sociedad y elaborar teorías de comunicación relevantes en este tema, es la "psicología social" que nació en los años 30 del siglo XX. Ésta se centra en los efectos, integra varias disciplinas y ofrece cierto orden en temas de comunicación. 3. La comunicación produce efectos sobre los pensamientos y actitudes de las personas y el uso de los medios de comunicación puede provocar cambios de actitud en las personas que no estén motivados por intereses económicos, políticos, religiosos…etc., sino, por la única intención, por parte de los emisores y responsables de los medios de comunicación, de favorecer la posibilidad de construir entre todos un mundo mejor [...]" (Conclusiones)
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"The book is organized into three main sections. Part I sets the stage, giving a brief conceptual framework for the field of environmental communications. Part II delves into the basics of communication planning. Planning is to communicating what cartography is to travel. If you have a suitable and
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accurate map, getting there – wherever ‘there’ may be – is much, much more likely to happen. We want you to arrive where you expect. Randomly setting out on a journey without a clear direction can be exciting, but can take you to destinations you would be better to avoid. Part III can be thought of as our toolbox, from which you may select any of many communication competencies. Chapters 10–15 cover skills and applications you need when working directly with people. Successfully interacting with people requires a whole box of tools, which come more naturally to some and not others. These tools range from speaking dynamically to an audience, to understanding why people think and act the way that they do." (Preface, page vii)
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"These Guidelines are intended to provide practical advice to media on how to promote positive, inclusive images of women and men with disabilities and stimulate a climate of non-discrimination and equal opportunity for disabled persons at all levels of the economy and society. They are intended for
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people working as editors, journalists, broadcasters, producers, programme makers and presenters. They are also relevant to people working as web editors, and on interactive multimedia products. They reflect a commitment by the International Labour Organization (ILO) and Irish Aid Partnership Programme to promote decent and productive work for women and men with disabilities through their inclusion in programmes and services to promote their employability and employment." (Introduction, page 6)
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