"Communicating Social Change: Structure, Culture, and Agency explores the use of communication to transform global, national, and local structures of power that create and sustain oppressive conditions. Author Mohan J. Dutta describes the social challenges that exist in current globalization politic
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s, and examines the communicative processes, strategies, and tactics through which social change interventions are constituted in response to the challenges. Using empirical evidence and case studies, he documents the ways through which those in power create conditions at the margins, and he provides a theoretical base for discussing the ways in which these positions of power are resisted through communication processes, strategies, and tactics. The interplay of power and control with resistance is woven through each of the chapters in the book. This exceptional volume highlights the points of intersection between the theory and praxis of social change communication, creating theoretical entry points for the praxis of social change." (Publisher description)
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"This article examines the many factors influencing NGO advertisements and their visual representations of the Third World. Focusing on two specific advertisements, this work explores the influence of practical constraints and specific marketing techniques. Applying the work of Edward Said and Homi
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Bhabha in its analysis, this article will consider the relationship of the NGO advertisements to colonial discourse. Visual representations of the Third World that circulated into Europe during colonialism naturalized the division between white and black racial categories. This distinction, as utilized in the advertisements, is explored through Paulette Goudge's The Whiteness of Power. Following, an examination of imagery as grounded in a specific understanding of development is undertaken with reference to Arturo Escobar's work. Both advertisements' imagery is argued to be an essential part of justifying the development practices. It is concluded that as producers of visual representations, NGOs are in a position to disseminate alternative depictions of the Third World1 and, consequently, contribute to the production of new discourses within the field of development." (Abstract)
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"The study uses qualitative and quantitative research to perform a community-based needs assessment. It highlights the underlying issues of a weak economy, infrastructure and caste system. It also highlights social and family networks that strengthen communities. The research then investigates how t
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he community radio station is responding to these needs, presenting findings alongside the potential 'role of radio' (HCR 2002). The study uses a set o community radio indicators (James 2004) in collaboration with 'five conditions for social change' (Dragon and Tufte 2006) to identify limitations and constraints, and review effectiveness. The dissertation concludes with key recommendations for the station to: increase networking, increase learning and, most importantly, increase community involvement. It makes recommendations for donors to reduce control and increase community participation." (Abstract)
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"Community radio is well recognized as a powerful vehicle for advocacy and social change in Africa, but its use in the field of climate change has remained very limited, and then largely for top-down transmission of information to communities. This article discusses lessons learned to date from the
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Climate Airwaves, an initiative aimed at developing new approaches for supporting community radio broadcasters to investigate, communicate, and engage in broader debates on the impacts of climate change on vulnerable communities in Ghana. It also discusses in depth the central role that action research aimed at effecting social change plays in this particular initiative, and in climate justice initiatives more broadly. Lessons learned to date have highlighted the challenges of addressing complexity and uncertainty appropriately, the importance of framing climate change in the context of rights and responsibilities, the role of sustainable partnership models, and how this work can contribute to broadcasters‘ and communities‘ longer-term visions of change." (Abstract)
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"O objetivo deste estudo é analisar o rádio comunitário como estratégia de comunicação da Extensão Pesqueira para o Desenvolvimento Local em comunidades cuja pesca é a principal atividade econômica, a exemplo da Ilha de Deus, no Recife, Pernambuco. A análise parte da recepção da Rádio C
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omunitária Boca da Ilha pelos moradores da Ilha de Deus no intuito de compreender as apropriações que pescadores e pescadoras fazem da emissora local e o sentido que essa população dá às mensagens no seu cotidiano observando as possibilidades do uso do rádio comunitário como parceiro em projetos de Extensão Pesqueira." (Resumo)
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"Our association is already five years old. During those five years we’ve managed to achieve a lot. Above all, we’ve built a structure which allows us to develop futher. In addition, we’ve managed to transfer our mission and common goals onto concrete actions and programs. For five years we’
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ve been organizing workshops on journalism and media training, seminars, debates and conferences. We educate multipliers from all over Europe. At the same time we learn a lot from them. We produce films and reports which have not only the dimension of training, but also allow us to communicate information about the thoughts and problems of the contemporary generation of youth [...] We are excited that our partner network is diverse and very rich. This gives us the conviction that we can cooperate even more and create joint projects. For the past two years we’ve been working on tools and procedures that will help us in this cooperation. Today we want to pass these tools on to you and encourage their use." (Introduction, page 4)
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"Este documento resume los principales logros del proyecto de investigación 'Lectura, escritura y desarrollo en la sociedad de la información' encargado por el Cerlalc y la AECID. La identidad del proyecto está en la forma de entender las experiencias de lectoescrituras: no como procesos aislados
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sino como ámbitos de comunicación en los que se provocan cambios culturales. El equipo ha sido dirigido por Jesús Martín-Barbero, coordinado por Gemma Lluch Crespo y Roxana Morduchowicz y conformado por Pablo Andrade, Patricia Correa, Alma Martínez y Anderson Tibau. Los países participantes han sido Argentina, Brasil, Chile, Colombia, México, España y Portugal. La elaboración y posterior redacción del documento ha sido realizada por Jesús Martín-Barbero y Gemma Lluch Crespo. Los resultados de la investigación se dirigen, principalmente, a los políticos, a quienes queremos comunicar que hablar de políticas de lectoescrituras dirigidas a los ciudadanos de cualquier edad y condición no es hablar de enseñarles a leer y a escribir (o no sólo eso), es hablar de la creación de espacios y medios en los que puedan contar su propia historia; que pensar los tiempos en las políticas no es lo mismo que pensarlos en las culturas: las políticas culturales sólo perviven, sólo dan todos los resultados si se insertan en las memorias y en las experiencias sociales de las comunidades y las personas." (Presentación, página 11)
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"Farmers require varying marketing information, depending on their location, local market conditions, crops, production activities, and cultural practices. Radio has the capacity to reach a large audience, and can provide an integrated approach to market information, incorporating all these elements
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in its programming. Radio can help farmers link to new markets and buyers, strengthen their ability to negotiate prices and help them adapt crops to meet demand. Private sponsorship that emerged in response to the popularity of MIS radio programs suggests a sustainable funding model is possible. A survey of approximately 1000 household representatives living in listening communities showed that an average of 64.8% of respondents were aware of the MIS radio programs, and 84% of those who listened found the MIS radio programs to be 'very useful." (Executive summary, page 5)
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"This book is an anthology of work by critical media scholars, media makers, and activists who are committed to advancing social justice. Topics addressed include but are not limited to international media activist projects such as the Right to Communication movement and its corollaries; the importa
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nce of listening and enacting policies that advance democratic media; regional and local media justice projects; explorations of the challenges the era of participatory media pose to public media; youth and minority media projects and activism; ethical dilemmas posed by attempts to democratize access to media tools; the continued marginalization of feminist perspectives in international policy venues; software freedom and intellectual property rights; video activism in both historical and contemporary contexts; internet strategies for defending dissenting voices; and five accounts by prominent scholar/activists of their lifelong struggles for media justice." (Publisher description)
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"Mass and community media can unthinkingly reinforce stigmatisation and discrimination against people living with HIV and AIDS. Beyond the important question of language and image, there are those of care, respect, support, and human dignity. As one writer in this issue comments, "HIV and AIDS is no
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t about 'us' and 'them'. It is about speaking out for community, inclusion, sufficiency, tolerance and justice." (https://waccglobal.org, December 14, 2011)
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"This guide sets out approaches and tools for public awareness and public education in disaster risk reduction already widely in use by National Societies. It pulls together a range of research on risk communications and public education for behaviour change, and practitioners’ own discoveries in
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applying these. The guide focuses on four key approaches: campaigns, participatory learning, informal education, formal school-based interventions. It considers the following tools for implementing these approaches, including publications, curricula, modules and presentations, e-learning, performing and cultural arts, games and competitions, audio and video materials, web pages and activities, and social media and telecommunications. It then explains how to ensure that these tools are high quality, focusing on powerful images and well-crafted messages that are engaging, proven, adapted and localized. It also highlights the principles needed to apply these effectively: ensuring legitimacy and credibility, consistency and standard messaging, scalability, and sustainability. Through a wealth of examples, the guide highlights integrated experiences, approaches and tools, by region." (Pages 9-10)
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"Provincial Information Service of Battambang, with technical assistance from the ABC International Projects, has produced two regular radio programs. Light of the Region is a one-hour talkback program which broadcasts from Monday to Friday at 11am. Covering wide ranging topics from governance to re
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ligion and gender, the program is aimed at those aged 25 and above. Youth Voice is a youth-focused magazine combining a variety of components, including talkback show, music, news and personal stories. The program is aimed at younger people aged between 15 and 24. To assess the extent to which the Youth Voice and the Light of the Region have achieved their objectives and to make further necessary improvements to the programs, this qualitative audience evaluation was conducted using eight Focus Group Discussions (FGDs) in the Provincial City of Battambang and Moung District of Battambang Province. The two programs are overall well received by their listeners except a few downsides expressed by some of the participants in the FGDs." (Executive summary)
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"In 2008, Ethiopian authorities presented a draft policy document which established development journalism as the official reporting style for the state media. The policy prescribes that the media an journalists should play an active role in the country's development scheme. Assigning such a role th
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e the media is controversial-not the least since it is seen to be at odds with media independance and press freedom. The present study discusses the Ethiopian development journalism policy in light of other recognised development journalism models. The study also uses in-depth interviews with journalists in the Ethiopian state media, to consider how the new policy has been received in the newsroom. The overall conclusion is that the journalists are favourable towards development journalism as a professional framework, but they are challenged when they try to convert the framework into actual media practice. The problems are threefold: the ambiguity of development journalism as a concept and practice; the political inclination of the state media; and a lack of participation by the public." (Abstract)
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