"Se rangeant parmi les cinq plus grands donateurs d’aide publique au développement (APD), l'Allemagne est fortement engagée dans la lutte pour un accès universel à la prévention, au traitement et à la prise en charge du VIH. Une bonne partie des contributions allemandes est accordée sous fo
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rme de soutien financier et technique à la communication pour le changement de comportement (CCC), souvent associée au marketing social de préservatifs. Cette publication étudie en détail plusieurs projets dans le cadre desquels l'Allemagne a apporté un soutien à la production et à la diffusion de séries télévisées comme composantes clés de la CCC dans trois pays confrontés à des situations épidémiologiques très différentes. Au Kirghizistan, l'épidémie est largement concentrée parmi les consommateurs de drogues injectables (CDI), pour la plupart des hommes jeunes, mais touche aussi des professionnelles du sexe. L'épidémie s’étend rapidement, et l’on craint qu'elle ne se propage davantage dans la population en général. Diffusée pour la première fois en 2006, la série « Love as a Test » avait pour but de sensibiliser les spectateurs au fait que le VIH ne concerne pas uniquement « les autres », mais peut facilement toucher chaque individu ainsi que ses proches, et qu’il est possible d’agir pour éviter sa propagation et en limiter les dommages. En République dominicaine, les taux de prévalence du VIH sont extrêmement élevés chez les Haïtiens de souche vivant dans les bateyes (campements attenant aux plantations de canne à sucre), dans les zones rurales et dans les bidonvilles. Diffusée pour la première fois en 2007, « Amor de Batey » avait pour but de promouvoir l'utilisation régulière et correcte de préservatifs peu coûteux mais fiables, de renforcer l’autonomie des femmes, d'améliorer leur santé et de limiter la mortalité infantile. En Côte d'Ivoire, les taux de prévalence du VIH sont élevés dans l’ensemble du pays, mais beaucoup plus importants chez les femmes que chez les hommes. Cela est notamment dû à la pratique courante des relations sexuelles multiples et concomitantes et aux faibles niveaux d'éducation et de connaissances en matière de santé sexuelle et reproductive. Diffusée pour la première fois en 1994, « Sida dans la Cité » avait des objectifs similaires à ceux de « Amor de Batey ». La première série a rencontré un tel succès qu'elle a été suivie d'une deuxième diffusée en 1996-1997, puis d'une troisième diffusée en 2003. Les trois séries ont connu une grande popularité dans tous les pays francophones d'Afrique de l’Ouest et d'Afrique centrale. Cette publication retrace la genèse de chacune de ces séries, en présente un bref synopsis, résume les résultats des évaluations formelles qui en ont été faites et fournit des appréciations plus informelles. Elle tire ensuite des conclusions et constate que les séries télévisées peuvent apporter des contributions très utiles à la lutte contre le VIH au niveau national. Les séries qui remportent le plus de succès sont basées sur de solides recherches, reflètent les réalités de la vie telles qu’elles sont vécues par les publics cibles et sont réalisées de manière très professionnelle, leur assurant à la fois un haut niveau de divertissement et une grande efficacité comme outil éducatif." (Résumé, page 5)
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"Community research projects are often initiated with action and change in mind. That is, the knowledge generated is intended to be used towards specific ends-- strengthening community programs, improving public policy, sharing vital information with community members. But the research is only usefu
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l if it can be accessed and understood. Creating a research dissemination plan involves a collaborative effort between research partners to identify the best ways to share knowledge for the project’s particular purpose and target audience. Community Research Unit partners can use this document to develop a dissemination plan that ensures that their research is distributed to and understood by those who need it most." (Page 2)
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"This paper describes the experiences of the African Population and Health Research Center and its partners in cultivating the interest and building the capacity of the media in evidence-based reporting of reproductive health issues in sub-Saharan Africa [...] The African Population and Health Resea
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rch Center’s media strategy evolved over the years, moving beyond conventional ways of communicating research through the media via news releases and newspaper stories, to varying approaches that sought to inspire and build the capacity of journalists to do evidence-based reporting of reproductive health issues. Specifically, the approach included 1) enhancing journalists’ interest in and motivation for reporting on reproductive health issues through training and competitive grants for outstanding reporting; 2) building the capacity of journalists to report reproductive health research and the capacity of reproductive health researchers to communicate their research to media through training for both parties and providing technical assistance to journalists in obtaining and interpreting evidence; and 3) establishing and maintaining trust and mutual relationships between journalists and researchers through regular informal meetings between journalists and researchers, organizing field visits for journalists, and building formal partnerships with professional media associations and individual journalists." (Abstract)
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"Independence for the former Soviet republics of Kazakhstan and Kyrgyzstan in Central Asia has not led to press freedom, solutions to pressing environmental problems, or development of effective grassroots nongovernmental organizations. This article examines relations between journalists and environ
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mental nongovernmental organizations, and it identifies barriers to in-depth, balanced, and accurate news coverage of environmental issues and events." (Abstract)
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"This thesis considers how the mediation of poverty in Canada and the United Kingdom influences responses to the issue of poverty. The thesis focuses in particular on the issue dynamics concerning children as constructions of a “deserving poor” and immigrants as constructions of an “undeservin
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g poor”. A frame analysis of mainstream news content in both countries demonstrates the extent to which individualizing and rationalizing frames dominate coverage, and that the publication of the news online is not leading to an expansion of discourses, as hoped. A frame analysis of alternative news coverage and coverage from the 1960s and 70s demonstrates significant absences of social justice frames and rights-based discourse in contemporary coverage. I suggest that mainstream news coverage narrows and limits the way poverty is talked about in a way that reinforces the dominance of neoliberalism and market-based approaches to the issue. Interviews with journalists, politicians, researchers and activists collectively indicate that getting media coverage is essential to gaining political attention in both countries. These interviews also reveal the power dynamics influencing the relationships between these actors and the way the issue of poverty is approached. I argue that while new media tools create new opportunities to share information, these tools are also creating new pressures by speeding up the working practices in mediated political centres in a way that forecloses potentials to challenge dominant news coverage and approaches to poverty. However, this cross-national comparison also reveals context-specific factors influencing poverty politics in each country. I conclude that this analysis and comparison of poverty issue dynamics reveals shortcomings in the democratic processes in both countries. Changing poverty coverage and approaches to the issue will require changing specific media and political practices." (Abstract)
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"Der Band dient der Systematisierung des Forschungsfeldes medialer Gesundheitskommunikation. Neben der Definition und Diskussion von Grundbegriffen werden Darstellungsformen und Nutzung gesundheitsbezogener Medieninhalte beschrieben und Ansätze der Medienwirkungsforschung mit Modellen zur Erklärun
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g individuellen Gesundheitsverhaltens verknüpft. Den Abschluss bilden Strategien der Gesundheitsförderung." (Verlagsbeschreibung)
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"This workbook provides an overview of the main points contained in the book 'Making Data Talk: Communicating Public Health Data to the Public, Policy Makers, and the Press', as well as practical exercises for applying the book’s concepts and communication principles to your unique situation. The
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first three chapters review basic communication concepts, from analyzing your audience to building a storyline. Chapters 4 and 5 shift the focus from conceptual to practical by introducing guidelines for presenting data, as well as the Organize, Plan, Test, and Integrate (OPT-In) framework developed by the textbook’s authors to aid in planning and executing data-related communications. Chapters 6 and 7 focus on the application of concepts and the OPT-In framework to the real world in scenarios, such as crisis situations or advocacy. The ultimate goal of this workbook—and the book 'Making Data Talk: Communicating Public Health Data to the Public, Policy Makers, and the Press'—is to help you select and communicate quantitative data in ways lay audiences can understand. You will gain the most from this workbook by reviewing its contents in concert with the book 'Making Data Talk: Communicating Public Health Data to the Public, Policy Makers, and the Press', making note of the tips and guidelines it presents, and completing the practical exercises beginning in Chapter 3 to ensure your understanding of the concepts and ability to successfully apply them." (How to use this workbook)
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"The Policy Brief reviews the functionalities of learning platforms and analyzes reasons to cause and accelerate diversification of learning platforms in terms of changes in learning content, variety of learning software, and transformation of ICT environment. Whereas in the past learning platforms
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used to be focused on simple delivery of content, current learning platforms utilize distributed learning resources and tools as competitive advantages in which teachers and learners can compose and control their learning activities on diverse learning devices in an unrestricted physical environment. The Policy Brief describes key challenges and limitations for adopting learning platforms, and recommends to consider changes in learning platforms and technologies as a continuous phenomenon." (Back cover)
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"The effective implementation of the “One Laptop per Child” program was not enough to overcome the difficulties of a design that places its trust in the role of technologies themselves. The use of technologies in education is not a magic and rapid solution through which educational problems and
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challenges can be solved with the simple acquisition of technological devices and system." (Summary)
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"This is an applied facilitator’s guide for reform managers, change agents, development practitioners, and training professionals who need to use smart communication techniques—the relevant concepts, frameworks and applications—to promote change through governance reform. It is grounded on the
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expert knowledge and practical research from academics and scholars and practitioners in the field, culled and enriched from CommGAP’s series of global dialogue on key governance issues." (Back cover)
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