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"Between May 19th-27th, 2012, a team of four trained interviewers conducted interviews with 400 randomly selected adults representative of the adult population in Obo, the capital of Haut-Mbomou, one of the 14 prefectures of the Central African Republic (CAR), and its surroundings [...] Radio is the ... more

Writing Health Communication: An Evidence-Based Guide

London; Thousand Oaks, Calif.: Sage (2012), xv, 175 pp.
"[This] is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include: message framing; use of fear appeals; tailoring messages; usin ... more
"C-Change has created this learning package for facilitated, face-to-face workshops on social and behavior change communication (SBCC). The package includes a series of six modules. The Introduction Module outlines all five steps of C-Planning (see graphic to the right). It also provides an overview ... more
"The study focused on the following themes: how and under what conditions are priority target groups for engagement with development policy issues in China, France, Germany, United Kingdom and the United States most likely to engage; what factors influence and motivate both engagement and policy dec ... more

Horizont Welt: Kommunikation und Medien als Herausforderung und Aufgabe

In: Horizont Weltkirche: Erfahrungen - Themen - Optionen und Perspektiven. Josef Sayer zu Ehren
Ostfildern: Matthias-Grünewald-Verlag (2012), pp. 512-526
"Great changes have been taken place in the patterns of China’s radio programs since 1980s. Its role has changed from the government’s “propaganda tool” to meet the multiple needs of the radio listeners; its profit mode somehow has varied from full national funding to making profit independe ... more
"Communication on climate change research has long been dominated by top-down delivery of information aimed at informing on future climate scenarios and climate-related events. However, emphasis in this field is slowly shifting to more process-oriented approaches to communication, and the need to in ... more
"Guided by two overarching questions – do people want or need health news, and are they satisfied with the health news available to them – Internews used a mixed methods approach, conducting surveys, focus group discussions and in-depth interviews, as well as mining years of project data and rep ... more
"This publication sets out to achieve a number of objectives of importance to environmental journalism in the Asia-Pacific region. The objectives are: to identify the key environmental issues facing the Asia-Pacific region; to identify and assess journalism organizations, NGOs and others involved in ... more
"Getting SMS campaigns right is not simple. The right content, delivered at the right time in the right context, is critical. Adding the right kind of interaction to campaigns can make them more engaging, and increase their power in encouraging positive change. Positive behavior change campaigns sho ... more
"In recent decades the Maasai of East Africa have undergone substantive cultural change in response to national development efforts. This study uses participant observation, in-depth interviews, and digital photography to better understand the lived experience and development perspectives of Maasai ... more

People's Radio: Communicating Change Across Africa

Penang (MY): Southbound (2012), xxi, 351 pp.
"The author discusses the challenges of using radio as a tool for community engagement in development. It examines specific case studies from the African continent. The book also considers the different ways governments, organizations, broadcasters and communities can use radio networks as instrumen ... more
"Drawing on the pioneering works of Daniel Lerner, Everett Rogers, and Wilbur Schramm as well as his own personal experiences in the field, Emile G. McAnany builds a new, historically cognizant paradigm for the future that supplements technology with social entrepreneurship. McAnany summarizes the h ... more
"This article examines the changing role of radio for development in sub-Saharan Africa as ‘new’ Information and Communication Technologies (ICTs) increasingly enter the information landscape. Grounded in the empirical findings of a research programme – Radio, Convergence and Development in Af ... more
"During the 60s, Theatre for Development was introduced into several states in Africa. The focus at that time was to utilize theatre as a tool of communication in development projects. During the 80s Tanzania developed their own variant of this genre through the initiative of the University of Dar e ... more