"The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change. It brings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wid
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e range of communication approaches in current global health programs; offers an integrated view that links communication to the strengthening of health services, the involvement of affected communities in shaping health policies and improving care, and the empowerment of citizens in making decisions about health; ddopts a broad understanding of communication that goes beyond conventional divisions between informational and participatory approaches." (Publisher description)
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"Significant progress has been made in regional agreements, providing a suitable frame of reference for a social approach to the care model. Although adjustments are required to harmonize domestic norms with international referents, much remains to be done for educational norms in the regions to ado
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pt provisions promoting educational inclusion according to the commitments acquired by ratifying the Convention on the Rights of Persons with Disabilities. Human rights are evolving positively under constitutional frameworks and in laws on education and disability. In Central America and some countries of the Caribbean, general education laws take persons with disabilities into account through special education (with the exception of Panama). The same trend can be observed in national Constitutions. This improves in national laws on disability, which are more specific and favor inclusive education or include both modalities. In all three regions, there is no regulatory framework or specific policies on digital inclusion, much less on the use of ICTs for persons with disabilities. There are some isolated attempts to implement ICTs in all sectors of society. Issues of accessibility, the right to education and the use of technologies by persons with disabilities are not well integrated." (Conclusions from the study, página 68-69)
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"This review of available scholarship in international health communication reveals a curious disconnect between an abundance of material available in selected nations and regions (e.g., Australia, southern Asia, sub-Saharan Africa and the United States), on the one hand, and relatively little atten
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tion to comparative research on the other hand. Cross-national research on major conditions and diseases, such as tuberculosis and HIV/AIDS, is similarly rare [...] Several scholarly tools are recommended, among them a focus on "preparedness" as an umbrella concept, along with systeatic attempts to compare the way norms, media, and journalism function in different community and national contexts. Special endeavors to compare cultural differences are also recommended, exploring, for example, the ways different cultures handle a universal resource (water) or view critical thresholds in the lifecycle (such as marriages and first pregnancies), generating expectations for creating equivalent research "communities" in order to compare different theories and approaches to health communication." (Conclusion)
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"The information communication technologies for development literature (ICT4D) has identified information communication technologies (ICTs) as a significant tool for economic and social development of least developed countries. The discourse has marginalized radio and promoted ICTs. However, there a
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re numerous challenges to using ICTs as a communication tool in sub-Saharan Africa (SSA). Although investment in technology could create a much more effective use of ICTs, local appropriation should be at the center of any communication tool for development. This article discusses the widespread exposure to radio in SSA, and emphasizes the effectiveness of using radio to create indigenous knowledge, and in the process empower local women to actively frame their own messages and be active participants in development agendas. Combining radio and ICTs, also known as technological blending, would make certain that rural, poor and non-literate women are not only given meaningful access to new technologies, but also ‘brought into’ the development discourse, as active agents of social change." (Abstract)
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"In 2008, a BBC World Service Trust policy briefing argued that people affected by earthquakes, floods or other emergencies often lacked the information they needed to survive and that this only added to their stress and anxiety. Left in the Dark: the unmet need for information in humanitarian emerg
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encies maintained that humanitarian agencies were increasingly effective and coordinated in getting food, water, shelter and medical help to people affected by disasters, but were neglecting the need to get often life-saving information to them. Much has changed since 2008. Thanks to the efforts of several humanitarian and media support Non-Governmental Organisations (NGOs), the report helped to galvanise momentum across the humanitarian sector to prioritise communication with the populations it serves. While many humanitarian agencies continue to see communication as something that is done to raise money or boost the profile of their disaster relief efforts, the sector is, increasingly, seeing the need for a clear strategic focus that responds to the information and communication needs of those affected by disaster. There is also a growing recognition of the benefi ts of such communication to improve programming and the overall emergency response." (Introduction)
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"SMS services have become a very efficient tool to warn people of health threats such as epidemics or water pollution, but smartphones can also be utilised to stream information in the opposite direction when they are used as tools for snap surveys. In both emergency settings and well-planned nation
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al surveys, questionnaires on smartphones can replace traditional paper forms and transmit answers directly from the field to a centrally placed server for immediate analysis. This report documents the experience of such a survey that was piloted in Zimbabwe by a local NGO, the Humanitarian Information Facilitation Centre (HIFC)." (Page 2)
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"[This] is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include: message framing; use of fear appeals; tailoring messages; usin
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g graphics; behaviour change. Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics." (Publisher description)
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"This essay argues against reducing the recent history of global television to an oversimplified transition between ‘statist’ and ‘consumerist’ dispensations. As apparently irreconcilable ideologies of television, the statist and consumerist models represent two ways of imagining the relatio
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n between the deployment of media and the project of modernity. Despite their surface differences, both share a tendency to imagine television in primarily ‘representative’ rather than ‘constitutive’ terms: they both evaluate television according to its ability to represent or address supposedly pre-existing publics, as opposed to its power to help constitute those very publics. I develop the question of the constitutive potential of television by reconsidering a decade of Indian television history – the mid-1970s through the mid-1980s – that is generally dismissed as a transitional phase between statist and consumerist paradigms. Through a discussion that is empirically grounded in the Indian experience, I propose categories that might inform comparative explorations of media and modernity in an age of globalization." (Abstract)
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"To encourage smoking cessation, persuasive messages can be used to raise smokers' risk perception. This article discusses challenges and solutions in designing a study to evaluate the effect of two different communication strategies ("gains from quitting" vs. "losses from continuing smoking") in en
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couraging calls to a quitline. The authors conducted an intervention study in two subway stations for 4 weeks, considering only 1 strategy per station. Large posters containing non-age-specific images and texts, on the basis of the theme "shortness of breath," were displayed on central dividing columns on the boarding platforms. Call rates from the selected stations, and respective rate ratios, overall and per study week, were calculated. Passengers who were smokers, exposed to the positive-content message, called on average 1.7 times more often than did those exposed to the negative-content message (p = .01). Moreover, call rate ratios did not decline over the 4 weeks of the study (p = .40). The effectiveness findings suggest that antismoking campaigns could use positive-content messages in order to recruit a larger smoker population. The proposed methodology can also be used to evaluate effectiveness of messages for "capturing" individuals with other health problems (e.g., alcohol abuse), thereby increasing its potential impact." (Abstract)
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"Starting in 2005, Internews built three humanitarian radio stations in Eastern Chad to help those fleeing the violence in Darfur to receive the critical news and information they needed to survive. Seven years after the first station went on air, Internews has left eastern Chad as funding to intern
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ational agencies has significantly reduced. Internews has spent the past year preparing the stations for independence, including establishing rent-free premises, community governing boards and marketing strategies. This report is a result of the work of of journalist Celeste Hicks and photographer Meredith Kohut who spent a month with the stations in July 2012 to document the past seven years – and what the future holds as these enormously popular stations strike out on their own." (Internews website)
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"This article proposes an enhanced model of radio drama for development, which places forum theatre on the community radio platform. The model responds to the key development priorities of democratic, multi-directional communication, participation and social advocacy. It utilizes the mass disseminat
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ion advantages of the radio medium, the distinctive, dialogic qualities of community radio and the democratic and empowering tendencies of forum theatre to propose a prototype for fully participatory radio drama for development. The model was developed and tested during fieldwork at community radio stations in Laos in 2010 and 2011. Forum Theatre on the Air draws on two of the major theoretical paradigms of development communication: participatory communication and entertainment-education. The model creates an argument for a greater integration of these broadly complementary yet parallel hypotheses." (Abstract)
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"This book traces some of the key research conducted over a ten-year period by honours, MA and PhD students who have attended the CCMS Entertainment Education / communication for participatory development course from its inception in 2002, until 2011. There has been a marked shift in the paradigm gu
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iding this post-graduate course, which is explored in the introductory chapter. Innovative methodologies and indigenised theories are brought to bear through each research project, which include conceptually integrated, paradigm-specific graduate work. It keeps abreast of current debates, contributes to international conferences and peer-reviewed publications and assists CCMS in retaining a comparative world benchmark. Much of the work included in this collection reflects the Freireian derived experientialist pedagogy of CCMS, where students take responsibility for developing their own research directions within specific research programmes. There is a strong emphasis in this collected work on media, social justice, and human rights issues, especially relating to historically disadvantaged communities. The book includes two primary research foci: development communication and public health communication. Development communication invokes new ways of harnessing media and localised cultural frames in promoting development strategies, health promotion, private-public partnerships and community development. Public health communication in the context of this work involves applying the emergent field of Education Entertainment via a framework of communication for social and behavioural change. In order to provide a wide range of examples of research approaches and topics, we have included edited, shortened versions of 35 research papers." (Pages xix-xx)
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"The findings of this research have indicated that Radio Madang [the public service broadcaster in Madang province] is an appropriate medium for disseminating information and messages on development issues to people in rural areas of Madang province. With an audience of about 200,000 throughout the
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province, Radio Madang has the potential to help shape the future of this province throught the different development programmes it produces. However, in recent years, the government has not been fully utilizing this medium due to various reasons listed below." (Conclusions & recommendations, page 155)
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