"Low cost, modern information and communication technologies (ICTs), including mobile phones, multifunction MP3 recorders, and interactive voice response (IVR) can dramatically increase the capacity of rural radio to help farmers improve food security in Sub-Saharan Africa. Weekly SMS alerts sent to
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the phones of listeners 30 minutes prior to a broadcast can boost radio campaign listenership by up to 20%. Two-thirds of partner broadcasters identified the internet as the most important ICT tool in the production of farm radio programs. Farmers who participated in the design and implementation of radio programming with the help of ICTs were four times more likely than those in passive listening communities to adopt agricultural improvements promoted on the radio. 61% of extension agents surveyed said the reach and impact of their extension work was substantially improved because they could be heard on radio programs through call-out programs." (Executive summary, page 5)
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"Participatory Radio Campaigns (PRCs) were developed by Farm Radio International as a way to help farmers learn about, evaluate, and introduce new agricultural practices that they are interested in trying. With training and facilitation support from Farm Radio International, selected radio stations
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work closely with farmers and farmer organizations, agricultural extension and advisory services, researchers and others to carefully plan and deliver a four-six month radio campaign. During the PRC, farmers are able to explore, exchange knowledge, gain information and share experiences with a new agricultural practice that can improve their family’s food security. Lively and entertaining, PRCs feature the voices, stories and perspectives of ordinary farmers through a mix of radio formats, including panel discussions, vox pops, village debates, phone-in shows, mini-dramas and music. Farmers provide feedback and are involved in monitoring and evaluating the PRCs throughout. New Information Communication Technologies (ICTs) such as cell phones, MP3 players, interactive voice response systems, and bulk SMS messaging systems are linked with radio to boost the interactivity, reach and accessibility of PRCs." (Page 2)
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"This essay analyses the role of audience research as a change agent in media development interventions in Afghanistan. It analyses how audience research in transnational contexts involves a complex set of intercultural negotiations and translations that contribute to the enduring relevance and sust
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ainability of the highly popular Afghan radio soap opera New Home, New Life. This is a ‘development drama’ that has been broadcast across Afghanistan since 1993. It is based on BBC Radio 4’s The Archers and produced by BBC Afghan Education Projects (BBC AEP). Audience research has been vital to forging a dynamic relationship between the creative teams who make the drama, the donors who pay for it, and the audiences who consume it. The article addresses three broad themes. First, we outline how data gathered in formative audience research, prior to the creation of the drama, provides the creative team with the dramatic raw material for the radio serial. The extensive qualitative data gathered by Afghan researchers in local milieux is translated so as to enable culturally diverse teams of writers and producers to ground the serial narratives in the lived experiences of its audiences, and to introduce multiple local perspectives on development issues. Second, we show how evaluative audience research, data gathered in the postproduction phase, plays a key role in providing critical audience interpretations of New Home, New Life’s dramatic themes. In so doing, it creates feedback loops that allow audiences to become active participants in the ongoing creation of the drama. The research designs and devices, developed over the last two decades to document the changing life-worlds of Afghan citizens-cum-audiences, are part of an ongoing set of transcultural encounters that contribute to strengthening the social realist appeal of the drama and to calibrating how far any given storyline can be pushed in terms of cultural propriety. Third, we examine how during periods of military conflict, when routine audience research becomes dangerous or impossible and audience feedback loops are disrupted, the writers and producers have to rely on their own personal and political experiences, often with unpredictable ideological consequences. We draw attention to the limitations and challenges of making dramas for development in highly charged politicised and postcolonial contexts. While, development dramas may be a cheap and effective way of dealing with certain informational needs, such as landmine awareness, they cannot redress social and structural inequalities or, as Western donors wish, eradicate opium cultivation." (Abstract)
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"Este es un libro que abarca diferentes enfoques, modalidades y metodologías de extensión de ayer, de hoy, con visión de futuro. Hace revivir la teoría de difusión de innovaciones y el proceso de innovación-decisión. Además, hace mención a metodologías y medios tradicionales de extensión
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como visitas a finca, reuniones grupales, giras, días de campo, radio y televisión así como a las modernas tecnologías de la información y la comunicación (TICs). En la parte final del libro y en sus anexos, se da atención especial a la evaluación económica y social de sistemas de Extensión Rural, con énfasis especial en el Proyecto “Manejo Sostenible de Recursos Naturales”, que ejecuta el Ministerio de Agricultura y Ganadería del Paraguay con la Cooperación Técnica y Financiera de la República Federal de Alemania." (Presentación, página 13)
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"Desde hace más de seis años la Corporación Jurídica Libertad incorporó a su quehacer la atención de víctimas de crímenes de Estado como uno de sus propósitos estratégicos a ser desarrollado en el mediano y largo plazo. Reconocemos que el trabajo de representación de víctimas, y sobre to
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do el de motivación para la articulación a procesos organizativos sociales y populares, no ha sido fácil, en tanto los derechos a la verdad, la justicia y la reparación en una sociedad como la nuestra se encuentran lejos de ser garantizados desde una dimensión integral [...] Para el mantenimiento y fortalecimiento de esta apuesta, con copartes alemanas del Servicio Civil para la Paz y AGEH, hace ya casi tres años, bajo la tutela y responsabilidad de la directora y profesora de teatro Inge Kleutgens adelantamos una propuesta en teatro-pedagogía con el propósito de fincar un apoyo sicopedagógico a las víctimas y motivar su inclusión y la motivación propia y directa de sus derechos por medio de la expresión artística, posibilitada por la actuación a través del teatro. Durante este tiempo se han puesto en escena siete obras de teatro: “Bingo me gané”, “Ausente”, “La Madre”, “Pueblo del Barro”, “Sí o no”, “Más que conciencia” y “Cinco minutos” como uno de los productos paridos por el diplomado “Teatro-pedagogía para la paz y la transformación social”. Todas estas obras han contado con la participación de actores y actrices no profesionales, provenientes de las organizaciones sociales, populares y de víctimas presentes en la ciudad de Medellín y de algunas subregiones del departamento de Antioquia. Ahora nos corresponde presentar el producto de un proceso iniciado apenas seis meses atrás con el diplomado “Teatro-pedagogía para la paz y la transformación social”, contenido en el libro “Teatro para la transformación social”, en el cual se explica la importancia del teatro en la construcción de resistencia a la opresión teniendo como hilo conductor a la teatro-pedagogía. El teatro, en palabras de Inge constituye una expresión artística puesta al servicio de los demás y por sobre todo de los procesos de resistencia y de trasformación de las relaciones sociales imperantes." (Presentación)
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"The report focuses on Crisis Communication during the most devastating floods of 2010 ever witnessed in the history of Pakistan in which the death toll of human beings exceeded 2,000 [...] According to the views of various media reporters and natural calamity analysts, unfortunately crisis communic
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ation could not play any effective role in this most crucial time of Pakistan. Interviews carried out with the victims, studies, facts and figures indicate that international response to this natural calamity has been slow and inadequate. Pakistan government’s inability to sustain its grip in tackling this natural calamity is also responsible for the insufficient international reaction. The need of the time is to chalk out immediate rehabilitation programs and long-term planning in order to confront this crisis in the shortest possible time and to counter any similar calamity in future and to prevent it from turning into a long term mishap." (Abstract)
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"INUKA’s primary objective was to address the interests and needs of the rural producers in the CC. Capacity building of radio staff proved to be an essential element to overcome the shortage of tailored expertise on agriculture and rural related radio programming and marketing. Listeners gave a p
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ositive feedback about the informative content and the varied design of INUKA based on the “program clock”, including different segments of the program. The experience has also shown that it is easier to work with local content providers through a network of regional correspondents. The end line survey (done by Synovate) shows that about 275,000 households were regular listeners of the INUKA radio program [...] A second main pillar of the intervention was its commercial aspect. The radio program aimed to attract advertisers and sponsors, who previously had no way of reaching the rural agricultural market, to achieve a level of financial sustainability. Several private companies responded to the incentive by placing advertisement during different program segments promoting their goods and services. However, a part of the sponsoring revenues came from organizations that are themselves donor-funded. Also, individual programs’ cost accounting proved to be a difficult practice for the radio partner to adopt and thus it was unclear on how much funding is needed to create a model program and amount of income needed to sustain it. Nevertheless, the evidence shows that so far, the revenue streams cannot guarantee financial sustainability of the program. The third aim of the project was to serve as a model for other programs and media houses and change their perception about the rural audience. There are several changes on the sub-sector level to which INUKA seems to have contributed, including; more radio stations are interested to air rural related radio programs and the segmented design (“program clock”) inspired other radio and TV programs. However, it is still early to conclude on the complete impact of INUKA on the media industry and to claim plausible attribution." (Executive summary, page 6-7)
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"OCHA uses communications to create awareness among target audiences (inside and outside the organization) about humanitarian emergencies, including natural disasters and complex emergencies, as well as their impact on vulnerable people. OCHA Communications Officers are charged with the task of brin
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ging humanitarian priorities to the world’s attention, seeking to create an operating environment that averts, or alleviates, human suffering and promotes the well being and protection of individuals and communities affected by or at risk of natural or environmental disasters or conflict [...] This handbook presents guidance on communications and provides specific information on Communications Officers’ roles and responsibilities. It also includes a section on engaging with the media, comprising rules and practical tips for OCHA media relations." (Page 1)
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"A well-designed communication plan proved to be critical in implementing successful education re form efforts in El Salvador (World Bank 1998). El Salvador’s experience with the Education with Community Participation Program (EDUCO) demonstrated that special emphasis on communication strategies c
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an build consensus, inform communities, and improve public support for complex reforms." (Page 1)
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"How do Chinese journalists cover climate-Change stories – and what opportunities for international cooperation in the field of climate change reporting exist for funders, NGOs and governments? These are the two related questions that this report attempts to address. The report – produced jointl
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y by chinadialogue, Caixin media and International Media Support (IMS) – is based on research carried out in June 2010. The author distributed questionnaires and conducted indepth, semi-structured interviews of participants at a climate-Change fellowship for 10 journalists and editors from around China, organised by Caixin media and IMS." (Introduction, page 8)
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"ICTs and Development in India' is a unique attempt to study the nature and consequences of the growing presence of Information Technology in development projects in India." (Publisher description)
"Cette publication fait le récit de l’expérience unique des clubs d’écoute communautaires mis en place au Niger et en République démocratique du Congo par la FAO-Dimitra et ses partenaires. Mécanismes d’information et de communication centrés sur l’action, ces clubs ont remporté un s
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uccès tel que Dimitra a souhaité partager l’expérience. Le premier chapitre présente de façon succincte les clubs d’écoute communautaires, leur finalité, leur fonctionnement interne et les résultats obtenus. Le deuxième chapitre inscrit son récit au plus proche des initiatives des communautés, en donnant la parole aux protagonistes et en racontant la création des clubs d’écoute dans les deux pays. Le troisième chapitre fournit des orientations plus pratiques sur les étapes de création des clubs d’écoute communautaires." (Dos de couverture)
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"Para la elaboración de una información veraz sobre Cooperación y los países del Sur, es necesario un empleo adecuado de la terminología, objetivo que Farmamundi pretende con el glosario de conceptos presentado en este documento, sin olvidar que hay tener en cuenta una serie de principios que c
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ontribuyen a que la información pueda ser lo más fiel posible a la realidad de los hechos sobre los que se informa. Por ello, dentro de esa idea de que ONGD y Medios de Comunicación aúnen esfuerzos para crear una conciencia social que persiga un mundo algo más justo y humano, se exponen a continuación algunas ideas que pueden servir de referencia para una labor comunicativa más instructiva." (Página 7)
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"This report provides the results of an evaluation of a CRS adult education program and a mobile phone-based adult education pilot program in Niger. The study found that students in the villages where the pilot project was carried out used mobile phones more frequently and in more “active” ways,
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particularly by making calls and writing texts, which require more advanced letter and number recognition than for simply receiving calls. Students also had higher math scores after the program was over." (www.crs.org)
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"Elaborated on the basis of a literature review and consultations with 11 C4D focal points or monitoring and evaluation (M&E) specialists from 7 UN agencies and a 15-member expert panel. Based on this research, the report details a number of principles for effective, appropriate, and sustainable res
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earching, M&E of C4D." (commbox)
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