"Advocacy, communication, and social mobilization (ACSM) refers to a set of interventions that supports tuberculosis (TB) control goals and objectives at international, national, and local levels. These include advocating for sufficient resources, promoting healthy behaviors and attitudes, and engag
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ing affected communities in the fight against TB. ACSM activities also can battle stigma, correct misconceptions about TB, and identify new funding mechanisms to support TB control—all of which are essential to sustaining and increasing the gains that we have made in TB control over the past several decades. This curriculum is designed for training TB control professionals and civil society activists at national and local levels who are involved in ACSM efforts. It is designed to provide countrylevel staff with the specific knowledge and skills to plan, implement, and evaluate effective ACSM interventions linked to specific TB control objectives. The curriculum structure and methodologies proposed by PATH were approved by the Stop TB Partnership ACSM Country Level Core Group members for global use. The original version of the curriculum was significantly refined and modified in response to partners’ comments and to meet participants’ needs." (Introduction, page 2)
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"This book is based on a collaborative research project by a team of journalism scholars from Europe, North America and Israel. It provides insights into how journalists at websites affiliated with leading national newspapers in ten Western democracies are thinking about, and dealing with, the inclu
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sion of content produced and published by the people once viewed simply as 'the audience.' The journalist's control over media space, which was based to a large extent on their access to the means of disseminating information, has evaporated, and the space is now open to everyone. Participatory Journalism goes right to the heart of what journalists do, what journalism is, and what the role of news is in contemporary democratic society that has gone digital." (Publisher description)
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This publication outlines four communication approaches used by United Nations organizations: (i) behaviour change communication; (ii) communication for social change; (iii) communication for advocacy; and (iv) strengthening an enabling media and communications environment. The second part provides
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an in-depth exploration of Communication for Development efforts within seven United Nations agencies, programmes and funds: FAO, ILO, UNAIDS, UNDP, UNESCO, UNICEF and WHO, followed by case studies that demonstrate C4D in practice either as part of a larger project or as a ‘stand alone’ project contributing to the strategic objectives of the organization.
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"L’atteinte des objectifs de sécurité alimentaire, de nutrition et d’égalité entre les hommes et les femmes passe par l’application d’approches de développement visant à donner aux communautés rurales l’occasion de participer et de prendre en main leur futur. Parmi les nombreuses ap
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proches utilisées par la FAO, il en est une qui est efficace pour permettre aux groupes les plus marginalisés, dont les femmes, de s’approprier leur développement et de parvenir à une autonomisation économique et sociale: il s’agit de l’introduction du genre dans la communication pour le développement. Les capacités dans le domaine sont assez rares pour exploiter toute la force de cette démarche et il y a relativement peu de réflexions théoriques en la matière. Le projet FAO-Dimitra partage son expérience avec la publication Communiquer le genre pour le développement rural. Celle-ci est destinée à tous les agents et agentes de développement et vise à encourager l’introduction d’une perspective genre dans les actions de communication pour le développement en milieu rural. Elle propose des ouvertures pratiques pour le faire, entendant ainsi susciter des réflexes afin que les projets et programmes incluent davantage les spécificités, besoins et aspirations des hommes et des femmes." (Dos de couverture)
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"This article explores the use of sound in the context of two BBC World Service development-focused social realist radio drama productions in Afghanistan (New Home, New Life) and Nepal (Sweet Tales of the Sarangi). It examines the various ‘sound strategies' employed to enhance the realist aspirati
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ons of the productions, while examining the ‘creative labour’ employed in crafting discrete ‘acoustic environments' or ‘soundscapes'. It argues that sound helps to index narrative, but in doing so suggests that too specific a rendering of sound environment may confound the abilities of listeners to construct a satisfying sense of place and therein affect any sense of social realism derived." (Abstract)
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"This article outlines the potential mechanisms through which ICT could facilitate agricultural adoption and the provision of extension services in developing countries. It then reviews existing programs using ICT for agriculture, categorized by the mechanism (voice, text, internet and mobile money
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transfers) and the type of services provided. Finally, we identify potential constraints to such programs in terms of design and implementation, and conclude with some recommendations for implementing field-based research on the impact of these programs on farmers’ knowledge, technological adoption and welfare." (Abstract)
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"Podemos concluir que en nuestra área de estudio, diversos factores dificultan el uso intensivo del teléfono móvil. Entre ellos se encuentran la poca asequibilidad del servicio, las escasas habilidades para manejar el aparato, y la poca confianza que se tiene en los proveedores o compradores. Ade
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más, la nula disponibilidad de servicios de valor agregado brindados a través del móvil, ya sea por el Estado o por instituciones, limita la información relevante a la que se puede tener acceso. Más allá de lo económico, destacamos el uso del celular en su aspecto simbólico y de entretenimiento. En el ámbito simbólico, usar uno con más funciones otorga un estatus y una imagen de modernidad. Contar con crédito también otorga prestigio. Es notable el uso lúdico y de entretenimiento que le dan los niños y los jóvenes al celular y el hecho de que no lo usen tanto para comunicarse. Los niños juegan con el dispositivo familiar, mientras que los jóvenes lo usan mayormente para escuchar música y almacenar información. Para los jóvenes, la función comunicativa es restringida debido a la carencia de ingresos económicos propios. Finalmente, las estrategias alternativas de acceso a la telefonía móvil muestran cuán importante es acceder a este medio de comunicación en un contexto en el que los teléfonos fijos y públicos son escasos o inexistentes, y donde la señal celular no está del todo disponible." (Reflexiones finales, página 81-82)
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"This toolkit is geared towards helping food security professionals develop a communication strategy and communicate more effectively with their target audiences. Specific sections of the toolkit focus on policy makers and the media, because of the important role they play in implementing and influe
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ncing food security policies. The toolkit also looks at specific information products such as policy briefs, reports and early warning bulletins, and suggests ways to structure and improve them. A section on writing effectively, which focuses on grammar and style, makes sure that written documents are easy to read. Finally, the toolkit gives tips for using the internet, social media and Web 2.0 tools [...] While aimed at professionals working in food security related fields, the lessons in this toolkit can easily be applied to many other fields." (Introduction)
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"El autor presenta una síntesis del pensamiento del comunicador boliviano Alfonso Gumucio y su propuesta acerca de la comunicación para el cambio social, partiendo de la historia del pensamiento comunicacional latinoamericano y ubicando al autor en la línea de tiempo de influencia y de evolución
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académica e investigativa en América Latina." (Resumen)
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"This practical guide is based on the trainings developed for the Through Our Eyes community video project, a collaboration between the American Refugee Committee International (ARC) and Communication for Change (C4C). These workshops combine sessions on key project themes—gender norms, gender-bas
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ed violence, harmful practices, HIV/AIDS, and related issues—with practical sessions on the technical and interpersonal skills needed to carry out participatory video work for social change in the community. This guide is designed as a tool for workshop facilitators and program coordinators. Facilitators with a strong understanding of participatory training methods and community-centered production will implement this training most effectively. Useful resources on both of these areas are included in Section V." (Foreword)
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"Part 1 reviews critical concerns within the context of crisis and conflict-affected settings. Part 2 outlines participatory communication principles and approaches, as well as challenges in addressing sensitive issues within programs supporting social and behavior change. Part 3 focuses on the uses
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of participatory, community-based video in development and humanitarian settings. Part 4 delineates steps in planning and designing a community video project. Part 5 focuses on implementation, ongoing support, and ways of integrating community video activities into broader program work within an organization or program. Part 6 addresses issues of program quality and sustainability. Part 7 provides recommendations for monitoring and evaluation. Part 8 suggests opportunities for sharing experiences, and offers some of principle lessons learned by the Through Our Eyes teams. Resource materials are provided in the Annexes." (Introduction)
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"The African Farm Radio Research Initiative (AFRRI) was a 42-month action research project implemented by Farm Radio International (FRI) in partnership with World University Service of Canada (WUSC), and with the support of the Bill & Melinda Gates Foundation. An estimated 40 million farmers in five
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different countries were served by the AFRRI partnership with 25 radio stations. Farmers engaged in the design and development of farm radio programming were almost 50 per cent more likely to take up agricultural practices deemed to improve their food security than passive listeners. Those in what AFRRI deemed "active listening communities" (ALCs) were 10 times more likely to adopt the practice than those farmers who had no access to the farm radio programs. Farmers demonstrated increased knowledge of agriculture innovations as a result of listening to AFRRI radio programs, with up to 96% of some radio listeners scoring at least 60% on a follow-up knowledge quiz about the promoted farm practices [.] Farmers participate in selecting the focus – or topic – of the radio campaign, choose the time of broadcast, and are intimately engaged in the ongoing development of the farm radio programming over a set number of weeks; including as central agents of the knowledge-sharing process. Lively and entertaining formats are designed to attract listeners. [.] This report presents and discusses the key findings from an in-depth evaluation of 15 round-two Participatory Radio Campaigns (PRCs) – three PRCs in each of the five countries involved in AFRRI. AFRRI examined a mix of radio stations – community, associative, commercial, and state. Tools used for this evaluation included 4,500 household surveys (300 per radio station) in 90 communities, farm visits and field measurements, key informant interviews, and collection of secondary data (from other sources, such as national agricultural extension services)." (Executive summary, page 5)
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