"Donors and practitioners could make greater use of evaluations, and their findings, to increase the effectiveness and results of public communication, advocacy and education about global development. The first step is to understand the evaluation process and respect its rigours. The second is to ac
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knowledge and learn how to deal with the political nature of evaluation, the third is to understand its limitations. DAC members, along with their partners, should work together to strengthen evaluation of public awareness and learning by creating a space (e.g. website) to share perspectives, experiences and results from evaluation; pooling resources for scientific research on the long-term impact of public awareness raising activities; building a stronger knowledge base for what works and what doesn't work in this sector; and finally, working together to develop minimum standards for the evaluation of communication, advocacy and education about global development." (Abstract)
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"Achieving and maintaining the goals of the President’s Malaria Initiative (PMI) and of national malaria programs depend on correct and consistent use of insecticide-treated nets (ITNs), acceptance of indoor residual spraying (IRS), and adherence to treatment and prevention therapies. Past malaria
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control programs have taught us the importance of communication and community participation to attain sustainable shifts in the behaviors of individuals and communities around malaria treatment and prevention. The new resources and myriad new partners available for malaria programs now provide an opportunity to fully address the underlying behaviors related to malaria prevention and treatment in the design and operation of programs." (Introduction)
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"This paper has highlighted that the mass media can play an important, if not critical, role in both enhancing the flow of information and improving public-private dialogue in the local context. The paper therefore recommends explicitly incorporating media into the approaches of LRED. This means wor
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king to build government and private sector capacity to interact with the mass media and to build the media itself to be an effective institution that can be a catalyst to positive local economic development. Applying both media development and development communication to private sector development, and particularly LRED, is a relatively new area of endeavour. As such, those who tackle this will need to be innovative and adapt existing tools or develop new tools and approaches to working with mass media in the LRED context. The potential benefit of taking this innovative approach will be in making LRED better understood, more participative and more relevant by involving mass media that is the channel for information to and from mass audiences and a potential platform for public debate." (Summary and conclusion, page 17-18)
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"This book brings together some of the most outstanding and novel papers on media and development presented at the AMIC Annual Conferences in Bangkok, Thailand in July 2004. It features over a dozen contributions from around the region, providing a wealth of fresh case studies as well as breaking ne
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w ground in highlighting emerging frontiers of media development discourse in Asia, comparing regional development along multiple dimensions and frameworks and pointing the direction towards further media initiatives at a national level. The papers selected are grouped into three key themes: media and development; new narratives and political discourse; and media impacts and capacity building. Part I addresses macro-level impacts and policies pertaining to media and development in Asia. Part II deals with more direct media issues such as new narratives and emerging forms of political discourse and groupings in Asia. Part III shifts the focus to traditional media impacts on youth and tribal audiences, as well as new media impacts on the education and business sectors. The contributors to this book have highlighted not just an interesting range of media and development issues in Asia, but have also introduced a good variety of media research methods. These include quantitative assessments of media impacts in society, comparative and longitudinal frameworks for evaluating regional ICT competitiveness, structural analyses of political and activist communication systems, in-depth case studies of individual organisations, and broad-based surveys of stakeholders in ICT4D." (Publisher description)
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"This study analyses statistical correlations between press freedom and human development, human security, stability, poverty reduction, and good governance, using indicator systems from Freedom House and Reporters without Borders, UNDP's Human Development Index, the Human Poverty Index, the World B
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ank's Governance Indicators and others. According to the abstract "all the findings confirm the importance of press freedom for development. A free press always has a positive influence, whether it be on poverty and its different aspects, on governance or on violence and conflict issues. It serves as an intermediary between individuals and government, informing the latter of people's needs and acting as a buffer against crises and situations of extreme deprivation; it holds governments accountable and makes their actions more transparent; and, along with other indicators of good governance, it creates a business-enabling environment, a climate conducive to more effective public affairs management, and so forth. The results thus suggest that a freer press can contribute to the achievement of the Millennium Development Goals and, most importantly, to the attainment of an acceptable and viable level of development. By promoting freedom of the press, states and international organisations provide themselves with a powerful development tool. A free press constitutes an instrument of development as such, in the same way as education or investment." (CAMECO Update 1-2009)
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"Laura Edmondson examines how politics, social values, and gender are expressed on stage. Now a disappearing tradition, Tanzanian popular theatre integrates comic sketches, acrobatics, melodrama, song, and dance to produce lively commentaries on what it means to be Tanzanian. These dynamic shows inv
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ite improvisation and spontaneous and raucous audience participation as they explore popular sentiments. Edmondson asserts that these performances overturn the boundary between official and popular art and offer a new way of thinking about African popular culture. She discusses how the blurring of state agendas and local desires presents a charged environment for the exploration of Tanzanian political and social realities: What is the meaning of democracy and who gets to define it? Who is in power, and how is power exposed or concealed? What is the role of tradition in a postsocialist state? How will the future of the nation be negotiated?" (Publisher description)
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"This paper discusses the notions of demand, poverty, information needs, and information and communication technologies (ICTs) to offer a concept of digital poverty, which may be useful to estimate the digital poverty level in Latin America and the Caribbean. The paper is composed of two sections. T
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he first section contains a conceptual discussion of digital poverty, its types and possible levels, and the underlying economic foundations. ICTs are defined based on their use and the conditions for such use. Digital poverty is therefore defined as a lack of ICTs and might be a feature of any population segment, whether or not economically poor. The second section of this paper is an empirical attempt to validate the classification, using data from a household survey (ENAHO) carried out in Peru. The limitations in measuring digital poverty at the household level instead of at the individual level are acknowledged. Lastly, the conclusions reached, possible implications for public policy, and the avenues open for further research are presented." (Abstract)
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"This book gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It looks at the ways in which the media can be used to effect change and development,
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and traces the evolution of thinking from attempts to spread 'modernity' by way of using the media through to alternative perspectives based on encouraging participation in development communication. It explores the theory of media imperialism, the criticisms that it provoked, and its replacement as the dominant theory of international communication by globalization.." (Publisher description)
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"The experience of citizen involvement in public policy advocacy around the world has shown that the status quo tends to prevail unless political will to implement change is strengthened by active citizen participation. A “Global Information Society Watch” is needed to make governments and inter
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national organisations accountable. This publication, the first in a series of reports covering the state of the information society on an annual basis, focuses on the theme of participation. The report has three interrelated goals: surveying the state of the field of ICT policy at the local and global levels; encouraging critical debate; and strengthening networking and advocacy for a just, inclusive information society. It discusses the WSIS process and a range of international institutions, regulatory agencies and monitoring instruments from the perspective of civil society and stakeholders in the global South. Alongside this discussion, we present a series of country reports which examine issues of access and participation within a variety of national contexts." (Introduction)
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"The toolkit is meant to serve both as a resource for the regional training workshops for National Biodiversity Strategies and Action Plans (NBSAP) coordinators as well as a resource base for them for national focal points (NFPs) when they are back in their work place and are dealing with Communicat
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ion, education and public awareness (CEPA) issues as part of their daily responsibilities. The toolkit provides guidance on where, when and how to use a wide range of education and communication interventions. The toolkit consists of 4 sections that contain guidance and tools for CEPA interventions by NBSAP coordinators: What is CEPA and how to get started; How to network and raise awareness; How to engage stakeholders and mainstream biodiversity; How to plan communication strategically The sections and the issues in each section are based on the surveys exploring the questions end users have. Most of the content is organized on the basis of the question ‘how to’. As NBSAP coordinators are busy people and have little time to read, the content of each HOW TO aspect of CEPA in all sections is presented in three different ways: Fact sheets; Examples; Checklists. The toolkit in this way offers an opportunity for readers to flip through and zap from one page that attracts their attention to another that could be of immediate use to them. The toolkit is not meant to read as a text book or manual on communication from A–Z." (Preface)
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"This paper intends to look at the Millennium Development Goals (MDGs) as a communication tool instead of an object of communication. The MDGs possess the potential to make development more understandable to people at the centre of development policies: the poor, vulnerable and socially excluded. Th
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e potential to make development interventions more effective and, ultimately, to achieve the MDGs, lies in improving the capability of these people to use information about development to claim their rights and to hold authorities accountable for their commitments. Based on the available literature and international conventions, the paper will elaborate a framework for the application of communication for development in promoting the MDGs at the country level. The framework will be used to examine the Albanian experience in using the MDGs to mobilize participation around national and local development strategies. It will also highlight the contribution that communication can make in Serbia to the social inclusion of marginalized groups such as Roma, refugees, internally displaced persons and people with disabilities. The proposed framework can be used to identify gaps, opportunities and entry points in each country. It can help make the best use of the MDGs at the national level through including excluded groups in the policy debate, which will enhance transparency, accountability and responsiveness to their needs." (Abstract)
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"The first part sets out the four key concepts of literacy (as skills, tasks, social practices, and critical reflection), and describes associated approaches used throughout the world. The second half covers preparation and planning, offering practical guides for each key element of literacy-program
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me development. Using case studies from literacy programmes in many countries including Egypt, India, Indonesia, Mali, Nigeria, the Philippines, and Uganda, the authors demonstrate the importance of literacy and its power to improve lives. They also show that the role literacy plays in social and economic development is not a simple one, and literacy is never a quick-fix solution." (Oxfam website)
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"This project seeks to gather together in a single resource the most relevant and useful information on ICT in education activities in Africa. Key questions: How are ICTs currently being used in the education sector in Africa, and what are the strategies and policies related to this use? What are th
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e common challenges and constraints faced by African countries in this area? What is actually happening on the ground, and to what extent are donors involved? This Summary Report is complemented by a companion volume, which features 53 Country Reports." (Infodev-Website)
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Extracted and summarised texts from selected international declarations and statements on the role of media and communication in democratisation and development, from the The Universal Declaration of Human Rights (1948) to the 10th UN Inter-agency round table on communication for development.
"HEARTLINES is an innovative programme developed by The Mass Media Project in South Africa. The intervention’s purpose is to address South Africa’s social issues, such as HIV and AIDS, crime, violence and the breakdown of family and social structures. HEARTLINES is unique in its approach in that
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it addresses these issues through values – the primary aim of the intervention is to promote reflection on people’s value systems and how these values are lived out in daily life. Over 85% of South Africans adhere to religious beliefs which have clear moral ideals and principles. One explicit strategy of HEARTLINES is to build on this already established authority of religious and spiritual beliefs. Using the authority of FBOs and religious faith, the Mass Media Project aims to promote values, to encourage people to live out their values more fully, and provide tools for this purpose. This evaluation is focused on the first stage of the HEARTLINES intervention. This included two main initiatives, namely, the national broadcast of 8 HEARTLINES films or dramas, with supporting print and below-the-line media components and secondly, the start of social mobilisation of faith-based organisations, where FBOs were provided with relevant tools to teach values and encouraged to undertake discussion-based activities. This first stage of HEARTLINES was evaluated using scientifically rigorous evaluation methods. During the 8 weeks of broadcast, an estimated 26% of the adult population, or 7.3 million adults watched one or more of the HEARTLINES films on television." (Executive summary)
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