"The media has a crucial role to play in any HIV and AIDS program and is a central actor in disseminating accurate information as well as shaping community attitudes towards those most affected. Over the past two years, the media has played an active role in “destigmatizing” the virus and helpin
...
g to reduce discrimination against those affected. To prevent a resurgence in HIV infection, the media’s partnership with government ministries and agencies now needs to be strengthened. We must ensure that recent lessons are not forgotten, especially among the hundreds of thousands of young people entering the workforce each year." (Foreword)
more
"This article examines the recent trend among Northern development organisations to represent development as sexy in awareness and fundraising campaigns. The article argues that the ways in which development organisations represent the global South and development work play an important role in the
...
construction of social power relations between people in the global North and the global South. The representation of development as sexy is compared and contrasted to other representations of development that highlight scarcity and deprivation. The article argues that, although the representation of development as sexy avoids portrayals of poor people in the global South as helpless victims, it presents an image of development in which the most important form of agency is Northern charity." (Abstract)
more
"Internews Network, a U.S.-based organization that for more than two decades has trained journalists around the world, in 2002 received funding from the United States Agency for International Development to launch a project in Africa to help media improve their coverage of the HIV/AIDS epidemic. Cal
...
led “Local Voices,” the project expanded to Ethiopia in 2005 and India in 2006. In 2004, Internews Europe started a similar project in the Mekong region of Southeast Asia, “Turnaround Time,” with funds from the United Kingdom’s Department for International Development. That project evolved to do trainings in Cambodia, Thailand, Laos, and Vietnam. This report evaluates Local Voices and Turnaround Time and aims to help strengthen the continuing training programs [...] Both projects had a similar, overarching goal: To increase the quality and quantity of HIV/AIDS coverage, improving the environment for prevention, treatment and care. Although we have no way of assessing whether the projects had an impact on a societal level, over 1000 journalists went through carefully designed workshops, subsequently printing or broadcasting more than 5600 HIV/AIDS-related stories that Internews mentors often helped produce. Journalists clearly benefited from the trainings at each site, and many praised the program for fundamentally altering how they approach their jobs." (Executive summary)
more
"Soul Buddyz, an initiative of the Soul City Institute for Health and Development Communication (IHDC), in partnership with the South African Broadcasting Corporation (SABC), is a multi-media intervention targeting children aged 8 to 14 in South Africa. The intervention is focused on the promotion o
...
f children’s wellbeing through the provision of health information and skills to lead healthy lives, especially those which relate to HIV and AIDS and sexuality. Components of the intervention include a television drama, Soul Buddyz Television; a radio intervention, Soul Buddyz Radio consisting of drama, and interactive talk between children and adults; and a Lifeskills Booklet for Grade 7. In addition, there is a face-to-face intervention Soul Buddyz Clubs, implemented in primary schools in collaboration with the Department of Education. A reality television programme, Buddyz on the Move which showcases Soul Buddyz Club activities. Complementary materials and messaging for parents and care-givers of children are also part of the intervention. This report presents an independent evaluation of Soul Buddyz conducted in 2006. Interviews were conducted with a sample of 1500 children aged 8-15 across the country, in a nationally representative sample [...] Some 82% of children in the 8-15 age group reported having watched Soul Buddyz TV. Some 63% reported having watched Buddyz on the Move. Soul Buddyz radio achieved lower reach with 32% of children in the 8-15 year age group reporting having listened to the programme on radio, although this is still substantial, given that fewer children listen to radio. Around 45% of children have heard of Soul Buddyz Clubs, while 6% of children reported ever being members. The Grade 7 Lifeskills Booklet, designed to be a user-friendly information and activity resource for Grade 7 learners in South Africa, was reportedly used by close 50% of children in the target age group. Soul Buddyz appears to appeal to both boys and girls with no significant differences in reach. Reach of Soul Buddyz is good in both rural and urban areas, but higher among urban children." (Executive summary)
more
"Zusammenfassend bleibt festzustellen, dass mit Hilfe von Entertainment Education (EE) erwiesenermaßen positive Verhaltens- und Wissenseffekte zu erzielen sind. Allerdings wurde auch schon festgestellt, dass die Wirkung einzelner EE-Botschaften nicht unbedingt vorhersagbar ist: Nach der Ausstrahlun
...
g der US-Serie All in the family, die auf humorvolle Weise gegen ethnische Vorurteile arbeiten wollte, wurde zum Beispiel festgestellt, dass sich einige der Zuschauer ausgerechnet mit der negativen, vorurteilsbehafteten Figur des Archie Bunker identifizierten, und dass vor allem stark voreingenommene Rezipienten die Serie lieber ansahen als weniger voreingenommene Rezipienten (sogenannter Archie Bunker-Effekt; Lampert, 2003). Schließlich muss man bei der Beurteilung von EE auch berücksichtigen, dass dahinterstehende Interessen häufig für die Zuschauer nicht transparent sind, und diese Interessen können ganz unterschiedlicher Natur sein, so zum Beispiel wenn Indhira Gandhi sich für die Umsetzung von EE im indischen Staatsfernsehen einsetzt (Poindexter, 2004), oder wenn es um die stärker ökonomisch geprägten Entscheidungen in privaten Fernsehkanälen geht." (Seite 164)
more
"Community workers in developing countries can provide on-the-ground support to encourage the general public to adopt and maintain behaviour change. This book is designed specifically as a guide for the creation of distance education programmes for these community workers. Covering the whole process
...
of project development, it provides detailed guidance on project start-up and management, curriculum preparation, media selection - especially radio and television -, programme format choice, scriptwriting and review, programme production, preparation of support books and participant guides and methods of audience feedback. An extended section covers Internet-based distance education. The guiding principle for the preparation of distance education materials applied in this guide is the "6T" pattern, i.e.: "Telling, Teaching, Transforming, Testing, Tasking and Telling"." (CAMECO Update 1-2009)
more
"This book records the communication journey that began in 2002 through important innovations aimed at including segregated and marginalised populations, as well as a very successful mass media campaign featuring cine star Amitabh Bachchan. An important lesson learnt was that for any public health c
...
ommunication to be successful, it had to be data driven. At the same time, it was essential for the initiative to generate data to demonstrate its effectiveness. Communication which was once regarded a 'soft science' has now evolved to the extent that it can generate data that is verifiable and drives the intervention further." (Back cover)
more