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Countries
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"The purpose of the present paper is to investigate a spectacular mass media phe nomenon that occurred some twenty-five years ago: The case of a highly popular Peruvian telenovela Simplemente Maria ('Simply Mary'), which to this date is considered by many as the most popular television program of al ... more

Irfacruz Memoria '94

Santa Cruz de la Sierra: Instituto Radiofónico Fe y Alegría (1995), 69 pp.
"Mass media campaigns can be effective at communicating health information to a mass audience rather inexpensively. Critics of mass media health campaigns often contend, however, that interpersonal communication is more effective at changing behavior. Conversely, interpersonal communication activiti ... more
"In response to the lack of information on gender bias in existing textbooks in the countries of the Commonwealth, the Commonwealth Secretariat commissioned three major studies of primary school textbooks: one in the Caribbean, one in Asia, and one in Africa, the latter undertaken by Wanja Thairu (K ... more
"Developed by the International Institute of Educational Planning (IIEP) and designed for guided self-instruction, these twelve modules are intended both for planners – especially those working in central units of the Ministry of Education – and for administrators involved in the development of ... more
"In fact this paperback is about narration and about text in whatever form: spoken, written or printed. Or even better, this book is about the importance of narrative art. It therefore invests all kinds of storytelling, not only the person-to-person oral tradition, but also the mediated forms of sto ... more