commbox Development & Communication

Development & Communication

Filter

4908

Sort by:

Direction:

External Link (11)

Google Scholar (10)

WorldCat (10)

Can the TV Makeover Format of Edutainment Lead to Widespread Changes in Farmer Behaviour and Influence Innovation Systems? Shamba Shape Up in Kenya

Graham Clarkson, Chris Garforth, Peter Dorward, George Mose, Carlos Barahona, Francisco Areal, MacKenzie Dove

Land Use Policy, volume 76 (2018), pp. 338-351

"Edutainment, the combination of education with entertainment through various media such as television, radio, mobile phone applications and games, is increasingly being used as an approach to stimulate innovation and increase agricultural productivity amongst smallholder farmers in sub-Saharan Afri ... ca. Shamba Shape Up, a widely publicised makeover reality TV programme, is an example of edutainment that has received considerable attention, and airs in three countries in East Africa where it is estimated to be watched by millions of viewers. There is no published academic research on the influence of makeover television formats on innovation systems and processes in smallholder agriculture. Using an Agricultural Innovation Systems approach, this paper explores how makeover edutainment is influencing smallholder farmer innovation systems together with the effect this is having on smallholder farms. In the absence of previous research, it articulates a Theory of Change which draws on research traditions from mass communication, agricultural extension and innovation systems. Data came from two large scale quantitative (n=9885 and n=1572) surveys and in-depth participatory qualitative research comprising focus group discussions, participatory budgets, agricultural timelines, case studies and key information interviews in Kenya. An estimated 430,000 farmers in the study area were benefiting from their interaction with the programme through increased income and / or a range of related social benefits including food security, improving household health, diversification of livelihood choices, paying school fees for children and increasing their community standing / social capital. Participatory research showed SSU enhanced an already rich communication environment and strengthened existing processes of innovation. It helped set the agenda for discussions within farming communities about opportunities for improving smallholder farms, while also giving specific ideas, information and knowledge, all in the context of featured farm families carefully selected so that a wide range of viewers would identify with them and their challenges. Broadcasts motivated and inspired farmers to improve their own farms through a range of influences including entertainment, strong empathy with the featured host farm families, the way ideas emerged through interaction with credible experts, and importantly through stimulating widespread discussion and interaction amongst and between farmers and communities of experts on agricultural problems, solutions and opportunities. The fact that local extension workers also watched the programmes further enhanced the influence on local innovation systems. The findings indicate that well designed makeover edutainment can strongly influence agricultural innovation processes and systems resulting in impact on the agricultural production and behaviours of large numbers of smallholder farmers." (Abstract) more

Download (0)

A Baseline Study on the Media Coverage of Inequality Issues in Ghana

Media Foundation for West Africa (MFWA) (2018), 29 pp.

"The study found that the media gives only 12% coverage to inequality issues in Ghana. Thus, across the 22 media outlets, 783 stories focused on inequalities out of a total of 6,477 stories monitored. It was also observed the media’s attention is largely focused on social inequalities overlooking ... more

Download (0)

Advocacy for Communications with Communities at National Level in Bangladesh: Final Evaluation

International Organization for Migration (IOM) (2018), 12 pp.

"Despite two-way communication being an important part of the “Core Humanitarian Standard”, awareness of Communications with Communities (CwC) is limited among disaster responders, government, donor and private sector stakeholders. This lack of awareness results in insufficient budget allocation ... more

Google Scholar (10)

WorldCat (10)

What is Sustainable Journalism? Integrating the Environmental, Social, and Economic Challenges of Journalism
Top Insights

Peter Berglez, Ulrika Olausson, Mart Ots (eds.)

New York et al.: Peter Lang (2018), xxxiii, 374 pp.

"This edited volume, which elaborates on the idea and concept of sustainable journalism, is the result of a perceived lack of integral research approaches to journalism and sustainable development. Thirty years ago, in 1987, the Brundtland Report pointed out economic growth, social equality and envi ... more

Download (0)

Toolkit for Mainstreaming Communication with Communities in Emergency Response

Shongjog;Action Against Hunger (2018), 24 pp.

"In the context of humanitarian action, Communication with Communities (CwC) refers to activities where the exchange of information is used to save lives and mitigate risks of the disaster affected community. It also enables greater accountability in humanitarian organizations and facilitates the de ... more

Download (0)

Preparing the Ground for Better Dialogue, Better Information, Better Action: Lessons on Communicating with Communities in Emergencies
Top Insights

Chris Ford, Soraya Khajehpour

CDAC Network;World Vision International (2018), 31 pp.

"What we’ve learnt about communicating effectively with disaster affected communities: 1. To deliver actionable, life-saving information, emergency responders should strive to agree on common messages developed in partnership with communities and tackle the spread of rumours. 2. It is important to ... more

Download (0)

Covering Conflict in Disaster Affected Communities: A Humanitarian Reporting Field Guide for Journalists

Roehl L. Jamon

Peace and Conflict Journalism Network (PECOJON);CDAC Network (2018), 50 pp.

Download (0)

Shifting Norms - Changing Behavior - Amplifying Voice: What Works? 2018 International SBCC Summit. Summit Report

International SBCC Summit (2018), 24 pp.

"From HIV to Ebola, from gender discrimination and violence to infant mortality, from malaria to climate change and access to justice, evidence shows that Social and Behavior Change Communication (SBCC) works. It is critical to strengthening the agency of ordinary people, transforming societies and ... more

Download (0)

Which Image Do You Prefer? Radi-Aid Research: A Study of Visual Communication in Six African Countries

David Girling et al.

Norwegian Students’ and Academics’ International Assistance Fund (SAIH);University of East Anglia, School of International Development (2018), 35 pp.

"Across the board, respondents called for NGOs to diversify their strategies. As well as children, they wanted to see images of parents and grandparents, local development workers and doctors, for example. They highlighted the importance of maintaining the dignity of the individuals portrayed, espec ... more

Download (1)

Imaginaires médiatiques de la résilience pastorale en Afrique subsaharienne

Étienne Damome, Nadège Soubiale

Communiquer, volume 23 (2018), pp. 1-20

"Les médias sont souvent le reflet des idéologies dominantes d’une époque donnée, surtout lorsqu’ils sont portés par des institutions publiques. L’étude présentée dans cet article traite de l’un des grands paradigmes contemporains de l’aide publique au développement, fondé sur le ... more

Download (0)

Why Invest in ICTs for Agriculture?

Wageningen: Technical Centre for Agricultural and Rural Cooperation (CTA) (2018), vi, 67 pp.

"Through case studies and examples of ICTS for agriculture (ICT4Ag) initiatives from across Asia, the Caribbean and sub-Saharan Africa, the first chapter looks at how ICT4Ag actually works to drive economic development across developing economies. Further, the chapter reviews the ICT applications, i ... more

Download (0)

Programa sobre el uso seguro y responsable de las TIC para adolescentes con discapacidad intelectual

Madrid: Fundación Telefónica (2018), 29 pp.

"El presente Programa ha sido creado por Voluntarios Telefónica de la mano de la Unidad de Atención a Víctimas con Discapacidad Intelectual (UAVDI) de la Fundación A LA PAR. Con este Programa se pretende solventar la brecha digital que existe en los adolescentes con discapacidad intelectual (ACD ... more

Download (2)

Memoria de sostenibilidad: La bioindustria circular del papel y su descarbonización

Madrid: Asociación Española de Fabricantes de Pasta, Papel y Cartón (ASPAPEL) (2018), 110 pp.

"Esta quinta edición de la Memoria de Sostenibilidad del Sector Papel es la materialización de nuestro doble y prioritario compromiso con la sostenibilidad y la transparencia. El documento que editamos cada tres años cubre en esta ocasión el periodo 2015-2017, a lo largo del que se han producido ... more

Download (0)

Countering False Information on Social Media in Disasters and Emergencies

U.S. Department of State, Social Media Working Group for Emergency Services and Disaster Management (2018), 19 pp.

"Best practices for agencies to counter misinformation, rumors and false information are detailed and categorized in this white paper, and challenges and additional considerations are presented for review. This report illustrates methods of countering false information on social media with case stud ... more

Download (1)

Making Textbook Content Inclusive: A Focus on Religion, Gender, and Culture

Paris: UNESCO (2018), 27 pp.

Download (0)

EdTech for Learning in Emergencies and Displaced Settings: A Rigorous Review and Narrative Synthesis

Michaelle Tauson, Luke Stannard

London: Save the Children;DANIDA (2018), 75 pp.

"The purpose of this report is to build an understanding of ‘what works’ in Educational Technology (EdTech) to ensure that children can learn in crisis or displaced settings. The field of EdTech is vast and has influenced almost every facet of modern educational delivery. This report will focus ... more

Download (0)

Risk Communication and Community Engagement Preparedness and Readiness Framework: Ebola Response in the Democratic Republic of Congo in North Kivu

International Federation of Red Cross and Red Crescent Societies (IFRC);World Health Organization (WHO);UNICEF (2018), 46 pp.

Download (0)

Scoping Mission Report for Fiji for the Project: Operationalising Localisation and the Participation Revolution - Communications Preparedness and Accountability for Disaster Response in Fiji and Vanuatu

CDAC Network;Ground Solutions (2018), 31 pp.

Download (1)

The Sphere Handbook: Humanitarian Charter and Minimum Standards in Humanitarian Response

Geneva: Sphere Association, 4th ed. (2018), x, 406 pp.

"The Sphere Handbook is marking its 20th anniversary with the publication of this fourth edition. It is the result of an intense year-long mobilisation of humanitarian actors around the globe and reflects two decades of experience using the standards in front-line operations, policy development and ... more

External Link (12)

Creating Mobile Health Solutions for Behaviour Change: A Study of Eight Services in the MNutrition Initiative Portfolio

Kim Viljoen, Tobias Wacker

London: GSMA;Altai Consulting (2018), 50 pp.

"The GSMA mHealth programme, under the mNutrition Initiative funded by UK aid (the UK Department for International Development, DFID), has been working with mobile network operators (MNOs) and other mobile and health sector stakeholders to support the launch and scale of mobile health (mHealth) valu ... more

What is Sustainable Journalism? Integrating the Environmental, Social, and Economic Challenges of Journalism Top Insights

Preparing the Ground for Better Dialogue, Better Information, Better Action: Lessons on Communicating with Communities in Emergencies Top Insights

What is Sustainable Journalism? Integrating the Environmental, Social, and Economic Challenges of Journalism
Top Insights

Preparing the Ground for Better Dialogue, Better Information, Better Action: Lessons on Communicating with Communities in Emergencies
Top Insights