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Writing Health Communication: An Evidence-Based Guide
Key Guides
London; Thousand Oaks, Calif.: Sage (2012), xv, 175 pp.
"[This] is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include: message framing; use of fear appeals; tailoring messages; usin
...
Communications for Change: How to Use Text Messaging as an Effective Behavior Change Campaigning Tool
FrontlineSMS; Text to Change (2012), 7 pp.
"Getting SMS campaigns right is not simple. The right content, delivered at the right time in the right context, is critical. Adding the right kind of interaction to campaigns can make them more engaging, and increase their power in encouraging positive change. Positive behavior change campaigns sho
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Behaviour Change Communication Interventions for HIV/AIDS
Eschborn: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) (2012), 6 pp.
"Behaviour Change Communication (BCC) interventions have variable effects on knowledge, attitudes and behaviour with regard to HIV/AIDS. Studies show that peer education is successful at increasing knowledge, increasing condom use, and providing youth with information and condoms; however, effects o
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Behaviour Change Communication Targeting Four Health Behaviours in Developing Countries: A Review of Change Techniques
Social Science & Medicine, volume 75 (2012), pp. 612-621
"Behaviour change communication is vital for increasing the enactment of particular behaviours known to promote health and growth. The techniques used to change behaviour are important for determining how successful the intervention is. In order to integrate findings from different interventions, we
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Communication for Development: Strengthening the Effectiveness of the United Nations
Deep Insights
New York: UNDP, Bureau for Development Policy (2011), ix, 127 pp.
This publication outlines four communication approaches used by United Nations organizations: (i) behaviour change communication; (ii) communication for social change; (iii) communication for advocacy; and (iv) strengthening an enabling media and communications environment. The second part provides
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Hands-On Social Marketing: A Step-By-Step Guide to Designing Change for Good
Key Guides
London et al.: Sage, 2nd ed. (2011), xiv, 309 pp.
"The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social m
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Acting on HIV: Using Drama to Create Possibilities for Change
Rotterdam; Boston; Taipei: Sense Publishers (2011), xii, 153 pp.
"Acting on HIV offers a sustained and relatively systematic inquiry into drama as an approach to discussion of HIV/AIDS and related attitudes and behaviors. A distinctive feature of the research that is presented in Acting on HIV is the emphasis on the potential for and value of using drama to promo
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Public Awareness and Public Education for Disaster Risk Reduction: A Guide
Geneva: International Federation of Red Cross and Red Crescent Societies (IFRC) (2011), 74 pp.
"This guide sets out approaches and tools for public awareness and public education in disaster risk reduction already widely in use by National Societies. It pulls together a range of research on risk communications and public education for behaviour change, and practitioners’ own discoveries in
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A 10-Year Systematic Review of HIV/AIDS Mass Communication Campaigns: Have We Made Progress?
Deep Insights
Journal of Health Communication, volume 14 (2009), pp. 15-42
"The purpose of the current study was to conduct a 10-year systematic review of HIV/AIDS mass communication campaigns focused on sexual behavior, HIV testing, or both (1998-2007) and to compare the results with the last comprehensive review of such campaigns, conducted by Myhre and Flora (2000). A c
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TV Soap Operas in HIV Education: Reaching Out with Popular Entertainment
Deep Insights
Eschborn: German HIV Peer Review Group (PRG); Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) (2009), 38 pp.
"This publication looks closely at cases where Germany has supported the production and broadcast of television soap operas as key components of Behavior Change Communication (BCC) in three very different countries with three very different HIV epidemics: In Kyrgyzstan, the epidemic is largely conce
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HIV/AIDS Behaviour Change Communication: A Toolkit for the Workplace
Geneva: International Labour Organization (ILO) (2008), 630 pp.
"The Toolkit provides a step-by-step approach, emphasizing prevention through education, gender awareness and practical support for behaviour change. Its intended users are government authorities, employers’ and workers’ and their organizations, businesses, ILO/AIDS National Project Coordinators
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The Impact of Media Interventions: Factors and Evidence
Reading: Gamos (2007), 27 pp.
"In this paper we will be looking at the evidence of impact from interventions in the so-called ‘traditional’ media – TV, radio and, to a much lesser extent, print – and factors contributing to that impact. By ‘media interventions’ we mean using mass-media in support of development objec
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Behaviour Change Communication in Emergencies: A Toolkit
Kathmandu: UNICEF (2006), 238 pp.
"This toolkit is a resource for everyone working in emergency situations caused by natural disasters. It is designed to help programme managers from UNICEF, UN agencies, NGO partners and government personnel to prepare, plan, implement and monitor behaviour change communication initiatives supportin
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Planning BCC Interventions: A Practical Handbook
Bangkok: United Nations Population Fund (UNFPA) (2006), 50 pp.
Strategic Communication for Behaviour and Social Change in South Asia
Kathmandu: UNICEF (2005), xvi, 70 pp.
Communicating HIV and AIDS, What Works? A Report on the Impact Evaluation of Soul City's Fourth Series
Journal of Health Communication, volume 10, issue 5 (2005), pp. 465-483
"This article describes the evaluation of the HIV/AIDS communication aspect of the multi media Soul City health promotion intervention in South Africa. The intervention consists of a television and radio drama and print material. The evaluation was multifaceted with a before and after national surve
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HIV/AIDS: The Creative Challenge. Literature Review: Engaging with Culture in HIV/AIDS Communications
Creative Exchange (2004), 26 pp.
"This literature review explores current thinking and analysis of the role of culture in development communications addressing HIV and AIDS prevention, treatment and care. It takes as its starting point the relationship between culture and the global strategic response to HIV/AIDS, tracing the impli
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