Behaviour Change
Filter
135
Featured
Topics
Behaviour Change Communication
105
Behaviour Change Campaigns
33
Health Campaigns: Experiences
17
HIV / AIDS Communication
15
Behaviour Change
9
Campaigning: Planning & Implementation
8
Communication for Social Change
8
Child Health, Mother & Child Care Communication
8
Health Campaigns: Effects & Effectiveness
8
Campaigning: Evaluation, Monitoring, Impact Assessment
7
Development Communication: Effects & Effectiveness
7
Health Campaigns: Planning & Implementation
7
Behaviour Change Communication: Effects & Effectiveness
6
Edutainment Health Programmes
6
COVID-19 Communication
6
Development Communication, Communication for Development (C4D)
5
Health Campaigns: Monitoring & Evaluation
5
WASH Communication (Water, Sanitation, Hygiene)
5
Development Communication Campaigns
4
Children's Rights
4
Media & Communication Projects: Children
4
Development Communication Projects: Case Studies
4
Entertainment Education, Edutainment
4
Edutainment Radio Programmes
4
Edutainment Television Programmes
4
Food / Nutrition Communication & Media Representation
4
Vaccination Campaigns & Vaccine Hesitancy
4
Campaigning
3
Campaigning: Message Design
3
Child Marriage
3
Social Marketing
3
Development Communication: Design & Implementation
3
Development Communication: Monitoring & Evaluation
3
Development Communication: Project Design & Implementation
3
Edutainment Campaigns: Effects & Effectiveness
3
Edutainment Campaigns: Planning & Implementation
3
Digital Healthcare & Information, Mobile Health, E-Health, Telemedicine
3
Disaster & Humanitarian Crisis Communication
3
Disaster Risk & Preparedness Communication, Disaster Prevention Communication
3
Environmental Communication
3
Impact Assessment & Outcome Evaluation
3
Malaria Communication
3
Sexual Health Communication, Reproductive Health Education, Family Planning
3
Social Behaviour
3
Gender Advocacy & Empowerment, Gender Mainstreaming
2
Campaigning: Target Groups
2
Social Media Marketing & Digital Public Relations
2
Conflict-Sensitive Radio Journalism, Radio in Conflict Prevention & Transformation
2
Emergency Health Communication
2
Gender-Based Harassment, Intimidation & Violence
2
Good Practice Examples
2
Health Communication
2
Health Campaigns: Concepts & Strategies
2
Health Campaigns: Message Design
2
Health Information Materials
2
Health Radio Programmes
2
UNICEF
2
Domestic Violence
2
Advocacy
1
Advocacy & Empowerment: Disadvantaged & Vulnerable Groups
1
Advocacy & Empowerment: Girls
1
Advocacy & Empowerment: Youth
1
Mobile Phone Advocacy & Campaigns
1
People with Disabilities: Advocacy & Empowerment
1
Audience Feedback, Interaction & Participation
1
Target Groups
1
Campaign Strategies
1
Digital Media Campaigns
1
Public Awareness Campaigns
1
Child Abuse
1
Child Abuse Reporting
1
Child Labour
1
Educational Comics & Comics for Development
1
Communication Strategies
1
Participatory Communication
1
Oral Cultures & Traditions, Oral History, Oral Testimonies
1
Storytelling
1
Conflict Prevention, Mediation & Reconciliation: Role of Media
1
Conflict-Sensitive / Peace Communication
1
Media Assistance in Conflict Regions & Fragile Countries
1
Content Analysis (Research Method)
1
Countering Misinformation & Rumours
1
Messages, Message Design, Message Analysis
1
Theatre for Development
1
Writing & Writing Styles
1
United States Agency for International Development (USAID)
1
Development Projects: Planning & Implementation
1
Communicating Development Projects, Media in Development Programmes
1
Development Communication Education & Training
1
Development Communication: Experiences
1
Development Communication: Gender Focus
1
Development Communication Research
1
Development Communication Tools & Methods
1
Edutainment Campaigns: Monitoring & Evaluation
1
Social Change & Media / Communication
1
Social Media
1
ICTs and Development
1
Infectious Diseases' Outbreak Communication
1
Trust Building in Health & Emergency Communication
1
Countering Hate Speech, Disinformation & Propaganda
1
Health Disinformation & Misinformation
1
Domestic Workers
1
Labour, Labour Markets, Labour Laws, Working Conditions
1
Curricula: School Education
1
Easy-To-Understand Information, Easy-To-Read Materials, Easy Language
1
Educational Broadcasting
1
Environmental Education
1
Educational Print Materials
1
Open, Distance and Digital Education (ODDE)
1
Humour, Parody, Satire
1
Soap Operas & Telenovelas
1
Climate Change Communication, Climate Journalism
1
Communication for Sustainable Development
1
Social Norms
1
Evaluation Approaches, Purposes & Frameworks
1
Evaluation Methods, Evaluation Tools
1
Organisational Development & Capacity Building: Evaluation, Monitoring, Impact Assessment
1
Outcome Harvesting (Evaluation Methodology)
1
Gender Relations
1
Addiction Reporting, Media Representation & Prevention
1
Cancer Prevention, Cancer Communication
1
Food, Food Security, Nutrition
1
Health Journalism
1
Polio Communication
1
Tobacco Counter-Marketing, Smoking Cessation Campaigning, Nicotine Addiction Reporting
1
United Nations (UN)
1
Media Assistance
1
Media Assistance: Radio
1
Trust Building: Role of Communication & Media
1
Design Thinking
1
People with Disabilities: Reporting & Media Representation
1
Civic Engagement, Citizen & Community Participation
1
Project Design, Project Planning
1
Project Planning: Terms of Reference
1
Stakeholders, Stakeholder Analysis, Stakeholder Participation
1
Radio Dramas, Radio Soap Operas, Radio Fiction
1
Youth Radio Programmes, Youth Radio Stations, School Radios
1
Radio Scriptwriting
1
Emotions in the Media, Emotional Functions & Messages of Media
1
Persuasive Communication
1
Fear, Anxiety
1
Attitudes, Attitude Formation & Change
1
Television Reception & Effects
1
Indicators & Indices
1
Qualitative Research Methods
1
Quantitative Research Methods
1
Violence Prevention Campaigns
1
Corruption & Combating Corruption
1
Participation
1
Theories of Change
1
SMS
1
Youth, Adolescents
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type

Assessing Impact, Evaluating Adaptability: A Decade of Radio La Benevolencija in Rwanda, Burundi, and the DRC

Annenberg School for Communication, Center for Global Communication Studies (CGCS);Altai Consulting (2014), 38 pp.
"RLB’s interventions in Rwanda, Burundi, and the DRC have achieved significant knowledge, attitude, and behavior changes. Among the most notable of these: With respect to gains in knowledge, members of RLB’s audience have gained better understandings of the cycle of violence and methods used by ... more

Messaging and Methods for Behavioral Change Media Campaigns: What Makes Effective Anti-Violence Media?

Rochester, NY: Rochester Institute of Technology, Center for Public Safety Initiatives (2014), 24 pp.
"Technological evolution has rewritten the books on media campaigns many times. However, some things have remained the same. First, media campaigns must come from multiple sources. They must employ printed materials, radio and television public service announcements, and internet technologies, such ... more
"Section 2 introduces some behavioral theories and models of behavior change. Section 3 describes the process of designing an intervention using behavior change communication strategies: (1) identifying the specific behavioral objectives and conducting the formative research to understand barriers a ... more

Storytelling for Social Change

In: The Handbook of Development Communication and Social Change
Karin Gwinn Wilkins; Thomas Tufte; Rafael Obregón (eds.)
Chichester: Wiley Blackwell (2014), pp. 189-206
"This chapter argues that narrative can be particularly well suited to transcend the unhelpful polarizations – behavioral versus social change, diffusion versus participatory approaches – that have characterized and restricted global health communication to date. The chapter describes a series o ... more

Social and Behavior Change Communication

In: The Handbook of Development Communication and Social Change
Karin Gwinn Wilkins; Thomas Tufte; Rafael Obregón (eds.)
Chichester: Wiley Blackwell (2014), pp. 278-297
"This chapter documents the experience of the Communication for Change (C-Change) project in developing and rolling out a holistic and comprehensive socioecological approach to social and behavior change communication (SBCC) within the context of a donor-funded program with short term goals. C-Chang ... more
"Este documento resume la literatura reciente sobre el rol de los medios de comunicación con relación al comportamiento social haciendo particular énfasis en contenidos de inclusión social. Nuestro objetivo es modesto: simplemente tratar de crear consciencia sobre el importante rol que herramien ... more
"This article summarizes evidence for technological advances associated with population-level behavior changes necessary to advance child survival and healthy development in children under 5 years of age in low- and middle-income countries. After a rigorous evidence selection process, the authors as ... more
"This study examines the effectiveness of an entertainment education (EE) programme, Makgabaneng, in reducing the spread of HIV/AIDS in Botswana. If successful, this communication intervention should result in greater self-report of attitudes, actions and knowledge related to risk reduction goals am ... more
"This manual is for media practitioners and social activists who wish to use the power of entertainment and mass media to promote health, human rights and social justice. Drawing on successful stories and case studies from Africa and elsewhere, this manual aims to inspire, give fresh ideas and share ... more
"Behaviour change communication is vital for increasing the enactment of particular behaviours known to promote health and growth. The techniques used to change behaviour are important for determining how successful the intervention is. In order to integrate findings from different interventions, we ... more
"This tool is used to assess the SBCC knowledge and competence of individuals and how successful a specific training has been for them. Individuals about to take an SBCC training fill in the pre-assessment provided in this document, then fill in the post-assessment right after completing the trainin ... more

The Message Matrix: A Participatory Programme Design Tool

In: Learning with Community Media: Stories from the Commonwealth and Latin America
Ian Pringle; Ekta Mittal; Mónica Valdés (eds.)
Vancouver: Commonwealth of Learning (COL) (2012), pp. 99-111
"The message matrix facilitates local stakeholder groups and community members to take an active, empowered role in content development for an educational communication programme. The method enables active participation of target audiences and stakeholder groups in the identification, analysis and r ... more

Behaviour Change Communication Interventions for HIV/AIDS

Eschborn: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) (2012), 6 pp.
"Behaviour Change Communication (BCC) interventions have variable effects on knowledge, attitudes and behaviour with regard to HIV/AIDS. Studies show that peer education is successful at increasing knowledge, increasing condom use, and providing youth with information and condoms; however, effects o ... more
"Getting SMS campaigns right is not simple. The right content, delivered at the right time in the right context, is critical. Adding the right kind of interaction to campaigns can make them more engaging, and increase their power in encouraging positive change. Positive behavior change campaigns sho ... more

C­Modules: A Learning Package for Social and Behavior Change Communication (SBCC)

Washington, DC: C-Change;FHI 360;USAID (2012), 248 pp.
"C-Change has created this learning package for facilitated, face-to-face workshops on social and behavior change communication (SBCC). The package includes a series of six modules. The Introduction Module outlines all five steps of C-Planning (see graphic to the right). It also provides an overview ... more