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The Science of Behaviour Change
Ipsos (2020), 10 pp.
"In a review of the academic and practitioner literature on behaviour change we find that one system offers the best response to the challenges we have identified: The Behaviour Change Wheel (BCW), developed by Professor Susan Michie and colleagues. It is comprehensive, theory-based, evidence-backed
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Comunicación para el cambio de comportamientos y estrategias sanitaria del gobierno peruano frente al COVID-19
Chasqui: Revista Latinoamericana de Comunicación (Quito), issue 145 (2020), pp. 235-258
"Se revisan las explicaciones sobre incremento de contagios y muertes en el caso peruano pese a las medidas tempranas y duras para restringir la propagación del virus. Se profundiza en el análisis de las barreras para el cambio de comportamiento necesarios para detener la transmisión del COVID-19
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Understanding Social Norms: A Reference Guide for Policy and Practice
Medford: Henry J. Leir Institute; Tufts University, Fletcher School (2019), 84 pp.
"Consideration of social norms is a key component missing from many anti-corruption efforts, and we believe this absence partially explains the difficulty the sector has experienced in stimulating lasting behavior change away from corrupt practices. This is particularly true in fragile and conflict-
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Entertainment, Education, and Attitudes Toward Domestic Violence
AEA Papers and Proceedings, issue 109 (2019), pp. 133-137
"Entertainment education (“edutainment”) is a communication strategy that works through mass entertainment media with the aim of promoting a better context for behavior change than the delivery of information alone. We experimentally evaluate season 3 of the edutainment TV series MTV Shuga, prod
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Technical Guidance for Communication for Development Programmes Addressing Violence Against Children
Key Guides
New York: UNICEF (2019), 104 pp.
"This publication presents the basics of researching, planning, monitoring and evaluating Communication for Development (C4D) interventions, and offers guidance on how such interventions can be used to address violence against children (VAC). It covers the stages of the C4D programme cycle, emphasiz
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Communication for Development Approaches to Address Violence Against Children: A Systematic Review
New York: UNICEF (2019), 76 pp.
"The number of manuscripts (peer-reviewed articles and grey literature) related to the use of C4D approaches to address VAC has steadily increased each year since 2000. Of the 302 manuscripts that were coded, 44 per cent discuss an intervention implemented in a developing country, which speaks to th
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"As new information technologies facilitate the production and dissemination of broadcast media, entertainment-education interventions are increasingly used in attempts to influence audiences on issues such as political participation, support for democracy, violence against women, and tolerance of e
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Evaluating Behaviour Change Communication Campaigns in Health and Safety: A Literature Review
Adelaide: University of Adelaide, Centre for Automotive Safety Research (2019), 30 pp.
"This literature review examined selected international research, published from 2010 to the present, to investigate how six fields other than road safety (i.e. healthy eating/physical activity, smoking, alcohol and drug use, workplace health and safety, suicide and juvenile offending) evaluated the
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Behavior Change for Nature: A Behavioral Science Toolkit for Practitioners
Arlington (VA): Rare; Behavioural Insights Team (2019), 82 pp.
"We hope you’ll come away from this report with a clearer understanding that conservation is a behavioral challenge and therefore needs behaviorally-informed solutions. Here is your starting point with the tools and tactics to employ in your efforts to preserve our natural resources for current an
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Social and Behaviour Change: Insights and Practice
Bonn, Eschborn: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) (2019), 47 pp.
"Every day we take dozens of decisions that influence the nutrition of our family members, friends, colleagues and our own. These decisions depend on the determinants for good nutrition of the UNICEF Framework and the four dimensions of Food and Nutrition Security: availability, access, use/utilizat
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Family Planning and Youth in West Africa: Mass Media, Digital Media, and Social and Behavior Change Communication Strategies. Literature Review
Deep Insights
Washington, DC: Population Council (2019), 42 pp.
"This review presents evidence about the impact of mass media and digital media on young people’s family planning (FP) attitudes and behaviors. It primarily focuses on the Ouagadougou Partnership countries, but also describes lessons learned from other initiatives implemented more widely in Africa
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Increasing Resilience to Weapon Contamination Through Behaviour Change: Guidelines to Promote Risk Awareness and Safer Behaviour with Regard to Conventional Weapons and Chemical, Biological, Radiological and Nuclear Hazards, for Use by the Components of the International Red Cross and Red Crecent Movement
Geneva: International Committee of the Red Cross (ICRC) (2019), 93 pp.
Formative Evaluation of the Sara Radio Programme (SRP) in Iringa DC, Iringa MC, Kilolo DC and Mufindi DC. Final Report
Dar es Salaam: UNICEF Tanzania; CSR Group Africa (2019), xv, 14, 119 pp.
"The SRP was piloted in Tanzania following the model of the Sara Communication Initiative (SCI). The main objective of SRP was to improve skills among school children, especially girls, on negotiation, communication skills and positive social behaviour. Activities to foster and support engagement of
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Creating Mobile Health Solutions for Behaviour Change: A Study of Eight Services in the MNutrition Initiative Portfolio
London: GSMA; Altai Consulting (2018), 50 pp.
"The GSMA mHealth programme, under the mNutrition Initiative funded by UK aid (the UK Department for International Development, DFID), has been working with mobile network operators (MNOs) and other mobile and health sector stakeholders to support the launch and scale of mobile health (mHealth) valu
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Shifting Norms - Changing Behavior - Amplifying Voice: What Works? 2018 International SBCC Summit. Summit Report
International SBCC Summit (2018), 24 pp.
"From HIV to Ebola, from gender discrimination and violence to infant mortality, from malaria to climate change and access to justice, evidence shows that Social and Behavior Change Communication (SBCC) works. It is critical to strengthening the agency of ordinary people, transforming societies and
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UNICEF 2017 Report on Communication for Development (C4D): Global Progress and Country Level Highlights Across Programme Areas
Deep Insights
New York: UNICEF (2018), 72 pp.
"The following report summarizes how UNICEF and its partners have utilized Communication for Development strategies in their work during the period of UNICEF’s Strategic Plan 2014-2017, with an emphasis on 2017. The report captures the impact of these accomplishments on children and the communitie
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