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Communication for Development (C4D): Advancing Positive Social and Behaviour Change. Supplement to the Global Annual Results Reports 2019

New York: UNICEF (2020), 50 pp.

"This supplement to the 2019 Global Annual Results Reports highlights achievements over the past year which illustrate concrete ways in which C4D approaches strengthen UNICEF programming. The report also highlights challenges identified and immediate priorities to address them. C4D contributes to ad ... more

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Handbook of Communication for Development and Social Change
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Jan Servaes (ed.)

Singapore: Springer (2020), 2 vols.

"The book contains 85 chapters written by persons who have been on those frontlines of communication and development [...] A variety of case studies appear in the book. For example, Kriss Barker and Fatou Jah – in a chapter titled “Entertainment-Education in Radio: Three Case Studies from Africa ... ” – explore in detail projects in Nigeria, Burundi and Burkina Faso that used a communication intervention approach advanced by the Population Media Center. Other chapters in the Handbook take the reader to Spain, Kenya, South Africa, Kazakhstan, and beyond. Song Shi examines “ICTs and Modernization in China,” revealing that assumptions and theories of the modernization paradigm have significantly influenced the policies and projects on ICT4D in contemporary China. And, Song Shi writes, discussion on the potential of other approaches in ICT4D in China has also emerged among scholars. Hina Ayaz discusses the “Multiplicity Approach in Participatory Communication” in Pakistan – wherein the country adopted the Global Polio Eradication Initiative – only to run into negative perceptions and banning of polio vaccinations. However, a shift to a more successful approach, grounded in UNICEF’s social mobilization and communityinvolvement communication strategy, brought significant success. While many of the Handbook case studies incorporate participation as a significant development factor, they also address a wide range of social and political issues including, for example, civic engagement, sexual harassment, empowerment, and community voices. In addition to an abundance of case studies from around the world, the Handbook delves into various research methods that are being used to understand and design communication for development and social change interventions [...] Handbook editor Jan Servaes' own chapter (with Rico Lie), “Key Concepts, Disciplines, and Fields in Communication for Development and Social Change ” identifies five clusters of concepts and practices that are evident in the field today and which determine the activities and approaches in communication for sustainable development and social change interventions: The clusters are (1) a normative cluster of concepts; (2) a cluster of concepts that sets an important context for communication activities for development; (3) a cluster of strategic and methodological concepts; (4) a cluster of concepts that relate to methods, techniques, and tools; and (5) a cluster of concepts that addresses the practices of advocacy, (participatory) monitoring and evaluation, and impact assessment. The authors extend their discussion into three subdivisions: (1) health communication, (2) agricultural extension and rural communication, and (3) environmental communication (including climate change communication). This leads the reader into issues related to (1) right to communicate; (2) education and learning; (3) innovation, science, and technology; (4) natural resource management; (5) food security; (6) poverty reduction; (7) peace and conflict; (8) children and youth, women, and senior citizens; and (9) tourism. Some of the forerunners of development communication have not been forgotten. In “Daniel Lerner and the Origins of Development Communication”, Hemant Shah links Lerner’s 1958 book Passing of Traditional Society to today’s modernization and faith in technology to solve social problems. Also contributing to the foundation of this field is Paulo Freire who contributed much to idea that participation should be a vital part of the development dialogue. Ana Fernández-Aballí Altamirano’s chapter on "The Importance of Paulo Freire to Communication for Development and Social Change" highlights his main work Pedagogy of the Oppressed as a "before-and-after" in the fields of education, research, and communication, initially in Latin America and later in both North and South. Particularly in the case of development communication and communication for social change, the author stresses, Freire’s work had a definitive impact ..." (Review by Royal Donald Colle, Journal of Development Communication, vol. 30 (2), page 92-94) more

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A Socio-Ecological Model of Communication for Social and Behavioral Change: A Brief Summary

D. Lawrence Kincaid, Maria Elena Figueroa, Doug Storey, Carol Underwood

Breakthrough Action;USAID (2020), 4 pp.

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Understanding Social Norms: A Reference Guide for Policy and Practice

Cheyanne Scharbatke-Church, Diana Chigas

Medford: Henry J. Leir Institute;Tufts University, Fletcher School (2019), 84 pp.

"Consideration of social norms is a key component missing from many anti-corruption efforts, and we believe this absence partially explains the difficulty the sector has experienced in stimulating lasting behavior change away from corrupt practices. This is particularly true in fragile and conflict- ... more

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Social and Behaviour Change: Insights and Practice

Petr Schmied

Bonn, Eschborn: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) (2019), 47 pp.

"Every day we take dozens of decisions that influence the nutrition of our family members, friends, colleagues and our own. These decisions depend on the determinants for good nutrition of the UNICEF Framework and the four dimensions of Food and Nutrition Security: availability, access, use/utilizat ... more

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Evaluating Behaviour Change Communication Campaigns in Health and Safety: A Literature Review

T. J. Bailey, L. N. Wundersitz

Adelaide: University of Adelaide, Centre for Automotive Safety Research (2019), 30 pp.

"This literature review examined selected international research, published from 2010 to the present, to investigate how six fields other than road safety (i.e. healthy eating/physical activity, smoking, alcohol and drug use, workplace health and safety, suicide and juvenile offending) evaluated the ... more

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Technical Guidance for Communication for Development Programmes Addressing Violence Against Children
Key Guidance

Suruchi Sood, Carmen Cronin, Ami Sengupta, Sarah Stevens, Michelle Gordon, Nina Figueroa, Dawn Thomas

New York: UNICEF (2019), 104 pp.

"This publication presents the basics of researching, planning, monitoring and evaluating Communication for Development (C4D) interventions, and offers guidance on how such interventions can be used to address violence against children (VAC). It covers the stages of the C4D programme cycle, emphasiz ... more

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Entertainment, Education, and Attitudes Toward Domestic Violence

Abhijit Banerjee, Eliana La Ferrara, Victor Orozco

AEA Papers and Proceedings, issue 109 (2019), pp. 133-137

"Entertainment education (“edutainment”) is a communication strategy that works through mass entertainment media with the aim of promoting a better context for behavior change than the delivery of information alone. We experimentally evaluate season 3 of the edutainment TV series MTV Shuga, prod ... more

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Increasing Resilience to Weapon Contamination Through Behaviour Change: Guidelines to Promote Risk Awareness and Safer Behaviour with Regard to Conventional Weapons and Chemical, Biological, Radiological and Nuclear Hazards, for Use by the Components of the International Red Cross and Red Crecent Movement

Geneva: International Committee of the Red Cross (ICRC) (2019), 93 pp.

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Social and Behaviour Change: Insights and Practice

Petr Schmied

Bonn: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) (2019), 47 pp.

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Social and Behaviour Change Communication with Maternal and Child Cash Transfers in Myanmar: Lessons Learned from Tat Lan, LEGACY and Bright SUN Programmes

Save the Children (2019), 76 pp.

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Behavior Change for Nature: A Behavioral Science Toolkit for Practitioners

Kevin Green, Katie Williamson

Arlington (VA): Rare;Behavioural Insights Team (2019), 82 pp.

"We hope you’ll come away from this report with a clearer understanding that conservation is a behavioral challenge and therefore needs behaviorally-informed solutions. Here is your starting point with the tools and tactics to employ in your efforts to preserve our natural resources for current an ... more

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Communication for Development Approaches to Address Violence Against Children: A Systematic Review

Suruchi Sood, Carmen Cronin

New York: UNICEF (2019), 76 pp.

"The number of manuscripts (peer-reviewed articles and grey literature) related to the use of C4D approaches to address VAC has steadily increased each year since 2000. Of the 302 manuscripts that were coded, 44 per cent discuss an intervention implemented in a developing country, which speaks to th ... more

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Digital and Social Media for Social and Behaviour Change Communication

Linda Raftree

iMedia Associates and Gates Foundation (2019), 52 pp.

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Influencing the Means But Not the Ends: The Role of Entertainment-Education Interventions in Development

Christopher Grady, Alice Iannantuoni, Matthew S. Winters

University of Illinois at Urbana-Champaign, Department of Political Science (2019), 40 pp.

"As new information technologies facilitate the production and dissemination of broadcast media, entertainment-education interventions are increasingly used in attempts to influence audiences on issues such as political participation, support for democracy, violence against women, and tolerance of e ... more

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Formative Evaluation of the Sara Radio Programme (SRP) in Iringa DC, Iringa MC, Kilolo DC and Mufindi DC. Final Report

Dar es Salaam: UNICEF Tanzania;CSR Group Africa (2019), xv, 14, 119 pp.

"The SRP was piloted in Tanzania following the model of the Sara Communication Initiative (SCI). The main objective of SRP was to improve skills among school children, especially girls, on negotiation, communication skills and positive social behaviour. Activities to foster and support engagement of ... the key target audiences through Sara Radio Programme (SRP) are being piloted in Iringa DC since 2016, with the aim of identifying elements that can be scaled up nationally. Two radio stations are carrying out the broadcast twice a week during school-term; Tanzania Broadcasting Corporation (TBC), which has national coverage and Ebony FM, with coverage that is limited to Mbeya, Iringa and Njombe regions (MIN). The SRP included developing, pre-recording and broadcasting 100 episodes. The radio drama series featured a young girl, Sara and her friends. The SRP was crafted in a way to be fun as well as engaging pupils - girls and boys, teachers and parents in discussions around key messages. Primary standard four to seven school children (10 - 14-year olds) are the main target audience for the programme. Teachers and parents were key secondary audiences that got information through direct listening and messages from children. The programme addressed social norms to promote school girls’ retention and completion. In addition, the SRP aimed at imparting a change in knowledge and attitudes towards HIV/AIDS, sexual and reproductive health, early marriage, early pregnancy, social inclusion and protection. The long-term objective of the programme is to empower girls to decide and control what happens to them, to be safe, and to pursue what they want in life. [.] Findings on SRP thematic components SRP Information: Almost all the children (93.5%, N=339) interviewed in Iringa DC confirmed that they were aware of the SRP implemented in their schools. The high percentage of awareness of the SRP by the children can be attributed to the frequency of attendance for listening to the episodes. The majority of children mentioned that Sara radio episodes were broadcasted twice a week, on Tuesday and Thursday between 1530hrs to 1600hrs. HIV/AIDS: Children were asked whether they have heard of HIV/AIDS and majority 95.9% had heard of HIV/AIDS while a mere 3.9% had not. Regarding source of information on HIV/AIDS, the majority of children (87.0%) mentioned schools/teachers as their main source, followed by parents/guardians/family (33.0%) while radios contributed 17%. On spreading of HIV virus, the majority of children (87.0%) confirmed that unsafe sex increases chances of acquiring HIV virus, against 10.7% who did not. There was a small percentage difference between boys (88.0%) and girls (85.8%) who confirmed the risks of unsafe sex on acquiring the HIV virus. [.]" (Executive summary, p. viii-ix) more

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Family Planning and Youth in West Africa: Mass Media, Digital Media, and Social and Behavior Change Communication Strategies. Literature Review
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Sarah Castle, Martha Silva

Washington, DC: Population Council (2019), 42 pp.

"This review presents evidence about the impact of mass media and digital media on young people’s family planning (FP) attitudes and behaviors. It primarily focuses on the Ouagadougou Partnership countries, but also describes lessons learned from other initiatives implemented more widely in Africa ... more

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Communication for Development: Case Study Compendium 2013-2017

New Delhi: UNICEF (2018), 205 pp.

"This compendium of 15 SBCC cases presents results and learning from the Communication for Development (C4D) cross-sectoral interventions from 15 states of India – all implemented during the country programme 2013- 2017. Additionally, a national level C4D Results Report ‘Resonating Change’ has ... more

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Creating Mobile Health Solutions for Behaviour Change: A Study of Eight Services in the MNutrition Initiative Portfolio

Kim Viljoen, Tobias Wacker

London: GSMA;Altai Consulting (2018), 50 pp.

"The GSMA mHealth programme, under the mNutrition Initiative funded by UK aid (the UK Department for International Development, DFID), has been working with mobile network operators (MNOs) and other mobile and health sector stakeholders to support the launch and scale of mobile health (mHealth) valu ... more

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Shifting Norms - Changing Behavior - Amplifying Voice: What Works? 2018 International SBCC Summit. Summit Report

International SBCC Summit (2018), 24 pp.

"From HIV to Ebola, from gender discrimination and violence to infant mortality, from malaria to climate change and access to justice, evidence shows that Social and Behavior Change Communication (SBCC) works. It is critical to strengthening the agency of ordinary people, transforming societies and ... more

Handbook of Communication for Development and Social Change Top Insights

Technical Guidance for Communication for Development Programmes Addressing Violence Against Children Key Guidance

Family Planning and Youth in West Africa: Mass Media, Digital Media, and Social and Behavior Change Communication Strategies. Literature Review Top Insights

Handbook of Communication for Development and Social Change
Top Insights

Technical Guidance for Communication for Development Programmes Addressing Violence Against Children
Key Guidance

Family Planning and Youth in West Africa: Mass Media, Digital Media, and Social and Behavior Change Communication Strategies. Literature Review
Top Insights