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Using Markers for Digital Engagement and Social Change: Tracking Meaningful Narrative Exchange in Transmedia Edutainment with Text Analytics Techniques

Roel O. Lutkenhaus, Hua Wang, Arvind Singhal, Jeroen Jansz, Martine P. A. Bouman

Digital Health, volume 8 (2022), pp. 1-18

"While social media offer an unprecedented opportunity for orchestrating large-scale communication campaigns, it is often difficult to track audience responses on various digital platforms over time and to ascertain if their engagement is aligned with the original intention. In this article, we shar ... more

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Social and Behaviour Change (SBC): An Intro Guide

UNICEF West and Central Africa Regional Office (2022), 31 pp.

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Can media campaigns change attitudes and spark actions to reduce early child marriage? Impact evaluation of breakthrough’s early marriage campaign in Jharkhand and Bihar states of India

Raghunathan N., Leena Sushant, Siddhi Mankad

New Delhi: International Initiative for Impact Evaluation (3ie) (2021), vi, 45 pp.

"A clustered randomized trial in two states of India examines alternate strategies to reduce child marriage, increase girls' education and change gender attitudes. GPs were randomized into four treatment and one control group in a 1:1:1:2:2 ratio. The GP level intervention from November 2012 deliver ... ed to treatment groups i) A Full Package, comprising mass-media, training and community mobilization programs; ii) a Training Package comprising a combination of mass media and a training program at the block level; iii) a Community Mobilization Package comprising a combination of mass-media and a community mobilization program; iv) and an only Mass Media program. Data from 2,542 households seven years after the start of the program shows that the intervention made significant improvements in impact indicators on girls' education and incidence and age at marriage. As compared to the control GPs, the Full Package intervention increased the age at marriage for girls aged 13-25 on an average by 6.5 months and their education by 9 months. The Full Package also increased the percentage of girls enrolled in school by an additional 9% over the level that control group achieved (92% in Full Package vs 83% in Control Group). The program impacts were similar after controlling for stratification and other household and GP level characteristics. We found that the intervention made an outcome indicator - gender attitudes - more progressive; GP with Full Package had a 0.407 standard deviation (equivalent to approximately 16%) higher gender attitude index than control GPs (p < 0.01). The measure of attitudes is an index of aggregated indices on gender equality, education, marriage, mobility and knowledge. Attitude change was larger for education and mobility indices. For example, the households in the Full Package had 0.26 and 0.33 standard deviations more positive attitude towards girls’ education and mobility than control GPs. We did not find any significant effect on attitudes pertaining to marriage and girl’s work and responsibility. There is little change in norms related to gender roles within the home and education has mostly been perceived as a vehicle for better management of the home, rather than for empowering women to work and be independent." (Summary) more

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Supporting Young Ethiopians to Secure and Succeed in Employment: What Role Can Communication Play?

BBC Media Action (2021), 3 pp.

"Based on this research, it was found that media and communication interventions could seek to leverage young Ethiopians’ optimism and enthusiasm, providing informative and inspiring content to fuel their ideas. This insight informed the creation of a social and behaviour change (SBCC) strategy to ... more

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Hygiene and Behaviour Change Coalition Project: Reach and Engagement Survey Afghanistan

London: BBC Media Action (2021), 4 pp.

"BBC Media Action is helping to reduce the transmission of the coronavirus in Afghanistan by using a media campaign to encourage uptake of preventive behaviours. Informed by research the project’s media outputs aim to help reduce the transmission of the coronavirus by encouraging take up of the fo ... more

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Media and Citizen Evidence Driven Social and Behavior Change for Keep II 2019 - 2021

Hassan Mohamud, Mercy Njung´e, Moses Maina

Nairobi: Africa’s Voices Foundation (2021), 60 pp.

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Using Social Listening to Inform Integrated Social and Behavior Change Programs in Burkina Faso

Nrupa Jani, Leanne Dougherty, Martha Silva

Washington, DC: Population Council (2021), 25 pp.

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Training Module on Social & Behaviour Change Communication in Context of Disaster Risk Reduction

Manoj Kumar Bindal, Shalini Prasad et al.

New Delhi: National Institute of Disaster Management (NIDM) (2021), ix, 157 pp.

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Social Media for Behaviour Change Toolkit (SM4BC) for Disaster Preparedness and Disaster Risk Reduction in Latin America and the Caribbean
Key Guides

Nedra Kline Weinreich

Geneva: International Federation of Red Cross and Red Crescent Societies (IFRC) (2021), 170 pp.

"This toolkit will help you to learn and apply the most important concepts of behaviour change to use in your social media planning, content development and outreach. In fact, the ideas you’ll gather here can help you with all aspects of your program’s communications and project design. The acti ... more

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Hygiene and Behaviour Change Coalition Project: Reach and Engagement Survey Somalia

London: BBC Media Action (2021), 4 pp.

"BBC Media Action is helping to reduce the transmission of the coronavirus in Somalia by using a media campaign ‘hello hope: bye bye COVID’ to encourage uptake of preventative behaviours. Informed by research we are challenging attitudes and beliefs around coronavirus transmission and encouragin ... more

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Behavioural change promotion toward cleaner cooking solutions

Alessandro Galimberti

Eschborn: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) (2021), 57 pp.

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State Social and Behavior Change Communication (SBCC) Strategy/guidelines (2020): Maharashtra 2020

Mumbai: All India Institute of Local Self Government (2020), 133 pp.

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Media and Messsages for Nutrition and Health: Assessing Media Appropriateness for Nutrition and Health–related Social and Behavior Change Communication in Four High Stunting–burden Provinces of Lao PDR

Nkosinathi V. N. Mbuya, Ramon V. Calleja et al.

Washington, DC: World Bank Group (2020), vi, 107 pp.

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Radio and Pandemics. COVID-19 in East Africa: How Community and Vernacular Radio Are Influencing Social and Behaviour Change

Daniel Ominde Okoth

Johannesburg: Konrad-Adenauer-Stiftung (KAS) (2020), 23 pp.

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Comunicación para el cambio de comportamientos y estrategias sanitaria del gobierno peruano frente al COVID-19

Sandro Macassi

Chasqui: Revista Latinoamericana de Comunicación (Quito), issue 145 (2020), pp. 235-258

"Se revisan las explicaciones sobre incremento de contagios y muertes en el caso peruano pese a las medidas tempranas y duras para restringir la propagación del virus. Se profundiza en el análisis de las barreras para el cambio de comportamiento necesarios para detener la transmisión del COVID-19 ... more

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The Principles of Behaviour Change Communications

Government Communication Service (2020), 35 pp.

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How to Improve Communication During COVID-19: A Practical Guide

Deborah Martínez Villarreal, Ana María Rojas Méndez, Carlos Scartascini

Inter-American Development Bank (IDB) (2020), 24 pp.

"This document offers a practical guide on how to design behaviorally-informed communications and interventions that help contain the spread of Covid-19. How and with what resources should you communicate to overcome the deep behavioral biases that we all have and that are heightened in situations o ... more

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Communication for Development (C4D): Advancing Positive Social and Behaviour Change. Supplement to the Global Annual Results Reports 2019

New York: UNICEF (2020), 50 pp.

"This supplement to the 2019 Global Annual Results Reports highlights achievements over the past year which illustrate concrete ways in which C4D approaches strengthen UNICEF programming. The report also highlights challenges identified and immediate priorities to address them. C4D contributes to ad ... more

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Handbook of Communication for Development and Social Change
Deep Insights

Jan Servaes (ed.)

Singapore: Springer (2020), 2 vols.

"The book contains 85 chapters written by persons who have been on those frontlines of communication and development [...] A variety of case studies appear in the book. For example, Kriss Barker and Fatou Jah – in a chapter titled “Entertainment-Education in Radio: Three Case Studies from Africa ... ” – explore in detail projects in Nigeria, Burundi and Burkina Faso that used a communication intervention approach advanced by the Population Media Center. Other chapters in the Handbook take the reader to Spain, Kenya, South Africa, Kazakhstan, and beyond. Song Shi examines “ICTs and Modernization in China,” revealing that assumptions and theories of the modernization paradigm have significantly influenced the policies and projects on ICT4D in contemporary China. And, Song Shi writes, discussion on the potential of other approaches in ICT4D in China has also emerged among scholars. Hina Ayaz discusses the “Multiplicity Approach in Participatory Communication” in Pakistan – wherein the country adopted the Global Polio Eradication Initiative – only to run into negative perceptions and banning of polio vaccinations. However, a shift to a more successful approach, grounded in UNICEF’s social mobilization and communityinvolvement communication strategy, brought significant success. While many of the Handbook case studies incorporate participation as a significant development factor, they also address a wide range of social and political issues including, for example, civic engagement, sexual harassment, empowerment, and community voices. In addition to an abundance of case studies from around the world, the Handbook delves into various research methods that are being used to understand and design communication for development and social change interventions [...] Handbook editor Jan Servaes' own chapter (with Rico Lie), “Key Concepts, Disciplines, and Fields in Communication for Development and Social Change ” identifies five clusters of concepts and practices that are evident in the field today and which determine the activities and approaches in communication for sustainable development and social change interventions: The clusters are (1) a normative cluster of concepts; (2) a cluster of concepts that sets an important context for communication activities for development; (3) a cluster of strategic and methodological concepts; (4) a cluster of concepts that relate to methods, techniques, and tools; and (5) a cluster of concepts that addresses the practices of advocacy, (participatory) monitoring and evaluation, and impact assessment. The authors extend their discussion into three subdivisions: (1) health communication, (2) agricultural extension and rural communication, and (3) environmental communication (including climate change communication). This leads the reader into issues related to (1) right to communicate; (2) education and learning; (3) innovation, science, and technology; (4) natural resource management; (5) food security; (6) poverty reduction; (7) peace and conflict; (8) children and youth, women, and senior citizens; and (9) tourism. Some of the forerunners of development communication have not been forgotten. In “Daniel Lerner and the Origins of Development Communication”, Hemant Shah links Lerner’s 1958 book Passing of Traditional Society to today’s modernization and faith in technology to solve social problems. Also contributing to the foundation of this field is Paulo Freire who contributed much to idea that participation should be a vital part of the development dialogue. Ana Fernández-Aballí Altamirano’s chapter on "The Importance of Paulo Freire to Communication for Development and Social Change" highlights his main work Pedagogy of the Oppressed as a "before-and-after" in the fields of education, research, and communication, initially in Latin America and later in both North and South. Particularly in the case of development communication and communication for social change, the author stresses, Freire’s work had a definitive impact ..." (Review by Royal Donald Colle, Journal of Development Communication, vol. 30 (2), page 92-94) more

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Social and Behavior Change Communication (SBCC) Demand Reduction Guidebook

RTI International

USAID Wildlife Asia; FHI 360 (2020), 69 pp.

"This Guidebook provides simple, easy-to-follow steps on how to use a social behavior change communication (SBCC) approach to plan, implement, and evaluate campaigns to reduce demand for wildlife products. To facilitate understanding and application, each step is illustrated by a case example from t ... more

Social Media for Behaviour Change Toolkit (SM4BC) for Disaster Preparedness and Disaster Risk Reduction in Latin America and the Caribbean Key Guides

Handbook of Communication for Development and Social Change Deep Insights

Social Media for Behaviour Change Toolkit (SM4BC) for Disaster Preparedness and Disaster Risk Reduction in Latin America and the Caribbean
Key Guides

Handbook of Communication for Development and Social Change
Deep Insights