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Social and Behaviour Change (SBC): An Intro Guide

UNICEF West and Central Africa Regional Office (2022), 31 pp.

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Communication for Development: A Practical Handbook
Key Guidance

John Tuckey

London; New York: Bloomsbury Academic (2022), 462 pp.

"This book provides a practical and thorough guide to the production of effective broadcasting for development. It covers four key areas of communication: humanitarian broadcasting in emergencies; distance learning; empowerment, good governance and human rights; broadcasting for behaviour and social ... more

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Media and Citizen Evidence Driven Social and Behavior Change for Keep II 2019 - 2021

Hassan Mohamud, Mercy Njung´e, Moses Maina

Nairobi: Africa’s Voices Foundation (2021), 60 pp.

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Supporting Young Ethiopians to Secure and Succeed in Employment: What Role Can Communication Play?

BBC Media Action (2021), 3 pp.

"Based on this research, it was found that media and communication interventions could seek to leverage young Ethiopians’ optimism and enthusiasm, providing informative and inspiring content to fuel their ideas. This insight informed the creation of a social and behaviour change (SBCC) strategy to ... more

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Social Media for Behaviour Change Toolkit (SM4BC) for Disaster Preparedness and Disaster Risk Reduction in Latin America and the Caribbean
Key Guidance

Nedra Kline Weinreich

Geneva: International Federation of Red Cross and Red Crescent Societies (IFRC) (2021), 170 pp.

"This toolkit will help you to learn and apply the most important concepts of behaviour change to use in your social media planning, content development and outreach. In fact, the ideas you’ll gather here can help you with all aspects of your program’s communications and project design. The acti ... more

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Behavioural change promotion toward cleaner cooking solutions

Alessandro Galimberti

Eschborn: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) (2021), 57 pp.

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Can media campaigns change attitudes and spark actions to reduce early child marriage? Impact evaluation of breakthrough’s early marriage campaign in Jharkhand and Bihar states of India

Raghunathan N., Leena Sushant, Siddhi Mankad

New Delhi: International Initiative for Impact Evaluation (3ie) (2021), vi, 45 pp.

"A clustered randomized trial in two states of India examines alternate strategies to reduce child marriage, increase girls' education and change gender attitudes. GPs were randomized into four treatment and one control group in a 1:1:1:2:2 ratio. The GP level intervention from November 2012 deliver ... ed to treatment groups i) A Full Package, comprising mass-media, training and community mobilization programs; ii) a Training Package comprising a combination of mass media and a training program at the block level; iii) a Community Mobilization Package comprising a combination of mass-media and a community mobilization program; iv) and an only Mass Media program. Data from 2,542 households seven years after the start of the program shows that the intervention made significant improvements in impact indicators on girls' education and incidence and age at marriage. As compared to the control GPs, the Full Package intervention increased the age at marriage for girls aged 13-25 on an average by 6.5 months and their education by 9 months. The Full Package also increased the percentage of girls enrolled in school by an additional 9% over the level that control group achieved (92% in Full Package vs 83% in Control Group). The program impacts were similar after controlling for stratification and other household and GP level characteristics. We found that the intervention made an outcome indicator - gender attitudes - more progressive; GP with Full Package had a 0.407 standard deviation (equivalent to approximately 16%) higher gender attitude index than control GPs (p < 0.01). The measure of attitudes is an index of aggregated indices on gender equality, education, marriage, mobility and knowledge. Attitude change was larger for education and mobility indices. For example, the households in the Full Package had 0.26 and 0.33 standard deviations more positive attitude towards girls’ education and mobility than control GPs. We did not find any significant effect on attitudes pertaining to marriage and girl’s work and responsibility. There is little change in norms related to gender roles within the home and education has mostly been perceived as a vehicle for better management of the home, rather than for empowering women to work and be independent." (Summary) more

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Hygiene and Behaviour Change Coalition Project: Reach and Engagement Survey Somalia

London: BBC Media Action (2021), 4 pp.

"BBC Media Action is helping to reduce the transmission of the coronavirus in Somalia by using a media campaign ‘hello hope: bye bye COVID’ to encourage uptake of preventative behaviours. Informed by research we are challenging attitudes and beliefs around coronavirus transmission and encouragin ... more

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Training Module on Social & Behaviour Change Communication in Context of Disaster Risk Reduction

Manoj Kumar Bindal, Shalini Prasad et al.

New Delhi: National Institute of Disaster Management (NIDM) (2021), ix, 157 pp.

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Hygiene and Behaviour Change Coalition Project: Reach and Engagement Survey Afghanistan

London: BBC Media Action (2021), 4 pp.

"BBC Media Action is helping to reduce the transmission of the coronavirus in Afghanistan by using a media campaign to encourage uptake of preventive behaviours. Informed by research the project’s media outputs aim to help reduce the transmission of the coronavirus by encouraging take up of the fo ... more

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Using Social Listening to Inform Integrated Social and Behavior Change Programs in Burkina Faso

Nrupa Jani, Leanne Dougherty, Martha Silva

Washington, DC: Population Council (2021), 25 pp.

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State Social and Behavior Change Communication (SBCC) Strategy/guidelines (2020): Maharashtra 2020

Mumbai: All India Institute of Local Self Government (2020), 133 pp.

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Comunicación para el cambio de comportamientos y estrategias sanitaria del gobierno peruano frente al COVID-19

Sandro Macassi

Chasqui: Revista Latinoamericana de Comunicación (Quito), issue 145 (2020), pp. 235-258

"Se revisan las explicaciones sobre incremento de contagios y muertes en el caso peruano pese a las medidas tempranas y duras para restringir la propagación del virus. Se profundiza en el análisis de las barreras para el cambio de comportamiento necesarios para detener la transmisión del COVID-19 ... more

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How to Improve Communication During COVID-19: A Practical Guide

Deborah Martínez Villarreal, Ana María Rojas Méndez, Carlos Scartascini

Inter-American Development Bank (IDB) (2020), 24 pp.

"This document offers a practical guide on how to design behaviorally-informed communications and interventions that help contain the spread of Covid-19. How and with what resources should you communicate to overcome the deep behavioral biases that we all have and that are heightened in situations o ... more

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Media and Messsages for Nutrition and Health: Assessing Media Appropriateness for Nutrition and Health–related Social and Behavior Change Communication in Four High Stunting–burden Provinces of Lao PDR

Nkosinathi V. N. Mbuya, Ramon V. Calleja et al.

Washington, DC: World Bank Group (2020), vi, 107 pp.

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The Principles of Behaviour Change Communications

Government Communication Service (2020), 35 pp.

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WorldCat (7)

La communication de changement comportemental: Théorisations, modélisations et applications

Camille Roger Abolou

Paris: L'Harmattan (2020), 244 pp.

"Au-delà de la communication pour le développement qui a suscité maints positionnements intellectuels et idéologiques dans la plupart des travaux d’études et de recherches des africanistes et des latinoaméricanistes, la communication de changement comportemental, bien qu’ayant motivé un i ... more

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Social and Behavior Change Communication (SBCC) Demand Reduction Guidebook

RTI International

USAID Wildlife Asia;FHI 360 (2020), 69 pp.

"This Guidebook provides simple, easy-to-follow steps on how to use a social behavior change communication (SBCC) approach to plan, implement, and evaluate campaigns to reduce demand for wildlife products. To facilitate understanding and application, each step is illustrated by a case example from t ... more

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Radio and Pandemics. COVID-19 in East Africa: How Community and Vernacular Radio Are Influencing Social and Behaviour Change

Daniel Ominde Okoth

Johannesburg: Konrad-Adenauer-Stiftung (KAS) (2020), 23 pp.

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The Science of Behaviour Change

Colin Strong, Tamara Ansons

Ipsos (2020), 10 pp.

"In a review of the academic and practitioner literature on behaviour change we find that one system offers the best response to the challenges we have identified: The Behaviour Change Wheel (BCW), developed by Professor Susan Michie and colleagues. It is comprehensive, theory-based, evidence-backed ... more

Communication for Development: A Practical Handbook Key Guidance

Social Media for Behaviour Change Toolkit (SM4BC) for Disaster Preparedness and Disaster Risk Reduction in Latin America and the Caribbean Key Guidance

Communication for Development: A Practical Handbook
Key Guidance

Social Media for Behaviour Change Toolkit (SM4BC) for Disaster Preparedness and Disaster Risk Reduction in Latin America and the Caribbean
Key Guidance