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Journals
Output Type
Communication for Development: Case Study Compendium 2013-2017
New Delhi: UNICEF (2018), 205 pp.
"This compendium of 15 SBCC cases presents results and learning from the Communication for Development (C4D) cross-sectoral interventions from 15 states of India – all implemented during the country programme 2013- 2017. Additionally, a national level C4D Results Report ‘Resonating Change’ has
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Digital Tools and Changing Behaviour in Relation to Violence Against Women
Birmingham: University of Birmingham, GSDRC (2017), 23 pp.
"Campaigns are likely to be more successful when they include messages about legal penalties for non-compliant behaviour and fresh information, and when they reach a large proportion of the intended audience. Digital campaigns must therefore work alongside laws and policies. Legislation can be a key
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Communication for Development and Social Change: Influencing Social Norms for an Inclusive Society in Montenegro
Commons: Revista de Comunicación y Ciudadanía Digital, volume 6, issue 1 (2017), pp. 130-147
"UNICEF and the Government of Montenegro implemented a communication strategy "It's about ability" to challenge the existing, exclusionary practices and promote new, inclusive social norms for children with disability. Drawing on communication for development principles and social norms theory, a 20
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Malaria Social and Behavior Change Communication Evidence Literature Review
Baltimore, Maryland: Johns Hopkins Center for Communication Programs; Health Communication Capacity Collaborative (2017), 36 pp.
"There is a strong evidence base showing that SBCC programs can help improve malaria prevention and treatment behaviors. However, more work needs to be done to ensure that best practices are documented and used consistently. The review provides recommendations for strengthening peer-reviewed researc
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Coming of Age: Communication’s Role in Powering Global Health
London: BBC Media Action (2016), 31 pp.
"Through a careful review of the evidence, this briefing offers a spirited case for why donors, practitioners and developing country governments need to pay more attention to the role of communication in tackling global health. The briefing finds that: Communication has been central to public health
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Behaviour Change Communication Guidelines
Key Guides
Thimphu, Bhutan: SNV Bhutan (2016), 26 pp.
The Impact of Behaviour Change Communication on the Use of Insecticide Treated Nets: A Secondary Analysis of Ten Post-Campaign Surveys from Nigeria
Malaria Journal, volume 15, issue 422 (2016), 16 pp.
"Mass distribution campaigns of insecticide-treated nets for malaria prevention are usually accompanied by intensive behaviour change communication (BCC) to encourage hanging and use of nets. However, data on the effectiveness of these communication efforts are scarce. In preparation for the next ro
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The International Social and Behavior Change Communication Summit: Summary Report 2016
Social and Behavior Change Communication Summit (2016), 50 pp.
"The first International SBCC Summit 2016 brought together the global community of social and behavior change communication (SBCC) organizations, practitioners and researchers from February 8 - 10, 2016, in Addis Ababa, Ethiopia. The three-day event offered talks from SBCC field practitioners, a mar
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"Project locations experienced general improvement with regards to social cohesion and conflict resolution. This was particularly the case in Wau, where results were encouraging. In contrast, Bor continued to feature more negative results than other project locations, although the county saw importa
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Evaluating Behavior Change in International Development Operations: A New Framework
Washington, DC: World Bank (2016), ix, 78 pp.
"This paper on behavior change constitutes one of two methodology papers (the other being on service delivery) that establish a new lens through which to understand the World Bank’s portfolio in IEG (Independent Evaluation Group) evaluations. The paper outlines the economic and psychosocial theori
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Writing and Producing Radio Dramas
Key Guides
New Delhi et al.: Sage, 2nd ed. (2015), xix, 293 pp.
"In many—if not most—countries of the modern world, radio is thought of as a provider of music, news, weather reports and traffic situations, but very little else. Yet in parts of the developing world, radio is still extremely important and valuable as a medium for encouraging and teaching life
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Communication for Humanitarian Action Toolkit (CHAT)
Key Guides
Adelaide; New York: University of Adelaide, Applied Communication Collaborative Research Unit (ACCRU); UNICEF, working version (2015), 67 pp.
"Welcome to the Communication for Humanitarian Action Toolkit, CHAT. It has been designed with practitioners in mind and is a resource that you can work with and adapt as you strive towards your communication for humanitarian action goals. The toolkit provides guidance to humanitarian and developmen
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Entertainment-Education for Health Behaviour Change: Issues and Perspectives in Africa
Victoria, BC: Friesen Press (2015), xix, 271 pp.
"Entertainment-education for Health Behaviour Change: Issues and Perspectives in Africa is a collection of essays from some of the leading scholars in entertainment-education, including writers from South Africa, Nigeria, and the United States. Chapters cover a wide range of application and strategi
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Behaviour Change and Communication: A Descriptive Literature Review of Behavior Change and Communication in Sub-Saharan Countries
Diaconia University of Applied Sciences, Master Thesis (2015), 77 pp.
"This study is a descriptive literature review. The purpose of this literature review is to describe factors which associate behavior and behavior change in the communities and to describe communication and communication methods which have been used in behavior change communication programs in devel
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"The planning steps included in this implementation kit provide guidance on how to develop a communication strategy for social and behavior change communication (SBCC). The steps and tools are designed to help program managers, communication specialists and relevant stakeholders prepare and plan for
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Social and Behavior Change Communication
In: The Handbook of Development Communication and Social Change
Chichester: Wiley Blackwell (2014), pp. 278-297
"This chapter documents the experience of the Communication for Change (C-Change) project in developing and rolling out a holistic and comprehensive socioecological approach to social and behavior change communication (SBCC) within the context of a donor-funded program with short term goals. C-Chang
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