"An e-Conference addressing the role of communication in sustainable tourism development took place between May 29 and June 9, 2006. The World Bank, the US Agency for International Development (USAID) and the UN World Tourism Organization (UNWTO) envisioned the forum as a means to bring together dev
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elopment practitioners, tourism professionals, decision-makers, academicians and communication specialists representing various national institutions, private sector and media organizations, NGOs, international institutions, and donors active in the field of communication and sustainable tourism to discuss the role that communication can play in designing and implementing sustainable tourism strategies and projects at national and local levels; to share experiences, information and perspectives; to identify and share lessons learned and best practices; and to consolidate knowledge on development communication in sustainable tourism programs. Discussions focused on the following topics: The role that communication can play in designing and implementing sustainable tourism strategies and projects at national and local levels; The importance of sharing experiences, information and perspectives; Identification of lessons learned and most effective practices; and The exchange of knowledge on development communication in sustainable tourism programs." (Introduction)
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"This Toolkit on Procurement of Communication Activities is intended to help World Bank staff and client governments procure communication services in accordance with World Bank procurement guidelines. Communication activities do not always fit within the simple procurement distinction of works, goo
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ds and services. We have developed this toolkit to provide guidance on how to align them with the policies and procedures of the World Bank Procurement Guidelines. In preparing this toolkit, we identified specific features of communication-related activities that differ substantially from other activities procured under World Bankfinanced projects, and reviewed relevant documentation from most projects implemented in the past five years that included one or more communication components. We also interviewed many communication specialists, task team leaders and procurement specialists involved in projects with communication components, as well as local representatives and managers in the implementing agencies and with communication industry representatives. This toolkit identifies procurement issues implementing agencies commonly face in designing communication components and provides suggestions on how to mainstream communication components into project design, procurement planning and implementation." (Foreword)
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"This publication has been produced in order to improve the chances of success of Poverty Reduction Strategies (PRSs) in two ways: 1. To show policymakers how strategic communication can help them to achieve some of their objectives in formulating and executing effective Poverty Reduction Strategies
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; 2. To give the technocrats and officials actively engaged in the execution of Poverty Reduction Strategy Papers (PRSPs) guidance on best practice as well as lessons from a community of practice spread around the world." (Executive Summary)
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"This practical guide is intended to provide a useful communication framework that can be readily applied to CDD operations. More specifically the guide: presents a simple, step-by-step process to plan, design, implement, and manage a comprehensive strategic communication program in a CDD operation;
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explains the basic concepts and ideas of a strategic communication intervention; focuses on the strategic aspects of a comprehensive communication program rather than on ad hoc and occasional information dissemination activities; demonstrates how to establish clear linkages between the communication objectives and the project goals in order to help achieve the overall objective of the CDD operation; and provides specific examples and matrices to plan, design, budget, and manage a communication program in CDD." (Foreword)
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"In this study, the researcher examined the development of the various theoretical frameworks that define the practice of development communication, and then reached out to the international development community through a survey to discover: a) whether an assumption that development communication i
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s not sufficiently appreciated by decision and policy makers in development organizations is correct; and b) if it is, what possible reasons there could be for this. The researcher found that where this assumption is correct, possible reasons for it could be a) a deficiency of empirical indicators on which policy makers can base their budgeting decisions; and/or b) a lack of effective communication between those that advocate for development communication and those at the top of the organizational hierarchies." (Abstract)
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"This guide was elaborated from the practice for practitioners. In the face of the enormous challenges in rural development, we hope that it contributes to professional media work in order to improve the access of the rural population to the knowledge and information necessary for sustainable develo
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pment in rural areas." (Preface)
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"Herr Könsgen wies auf die Bedeutung einer professionellen Außendarstellung des DED hin und betonte den Stellenwert der entwicklungspolitischen Bildungsarbeit für den DED. Beides kann durch die Fachkräfte für Informations- und Bildungsarbeit (IBA-EH) unterstützt und vorangetrieben werden. Der
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Workshop solle den Erfahrungsaustausch unter den IBA-EH, aber auch mit den Hauptamtlichen aus der Zentrale ermöglichen. Ziel sei es, auf der Basis einer gemeinsamen Auswertung der Arbeitspraxis der IBAEH, den programmatischen Ansatz des Konzepts zu überprüfen und Empfehlungen für seine Aktualisierung zu formulieren. Dabei sollten Bedarf und Notwendigkeiten der Kolleginnen und Kollegen aus der DED-Zentrale, der Landesbüros sowie der IBA-EH berücksichtigt werden. Nach nunmehr gut fünf Jahren Laufzeit des Programms – der erste IBA-EH reiste Ende 1997 nach Uganda aus – gehe es nun darum zu prüfen, ob eine Erweiterung des Programms sinnvoll und möglich ist." (Eröffnung und Zielsetzung des Workshops, Seite 4)
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"This document accompanies a toolkit designed to help Bank task managers plan and supervise the implementation of communication activities in population, health, and nutrition (PHN) projects. It reviews the basic principles of communication for behavior change, presenting a step-by-stop guide to pla
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nning and implementing communication activities and linking those steps to the Bank's project cycle. The toolkit contains a set of practical modules, including: communication research approaches for bank projects; a guide to communication indicators; sample term of reference for Bank and Borrower consultants; guide questions for assessing organizational capacity; sample budget and implementation plan; and case studies of best practice in behavior change communication." (Publisher description)
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"Este documento acompaña al manual diseñado para ayudar a los administradores de equipos de trabajo del Banco Mundial a planificar y supervisar la ejecución de actividades de comunicación en proyectos de PSN. El manual revisa los principios básicos de comunicación para el cambio en el comporta
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miento, presentando una guía paso a paso para planificar y ejecutar actividades de comunicación y vincular cada paso con el ciclo de proyectos del Banco. El manual contiene una serie de módulos prácticos, incluyendo: enfoques de investigación en comunicación para proyectos del Banco; guía de indicadores en comunicación; ejemplos de términos de referencia para consultores del Banco y de Prestatarios; preguntas guía para evaluar la capacidad de la organización; ejemplo de presupuesto y de plan de ejecución; estudios de caso de las prácticas óptimas en comunicación para el cambio en el comportamiento." (Prefacio, página 5)
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