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A Qualitative Examination of Alcohol Use and IPV Among Nepali Couples in a Violence Prevention Intervention

Terah Kalk, Binita Shrestha, Prabin Nanicha Shrestha, Gemma Ferguson, Irina Bergenfeld, Zoe Robbin

Global Public Health, volume 16, issue 4 (2021), pp. 597-609

"Intimate partner violence (IPV) impacts the physical and mental health of one in three women globally, with equally high rates in rural Nepal. The risk of physical violence, stalking, harassment, and homicide between intimate partners increases when alcohol is used by the perpetrator. This study ev ... more

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Young Adults’ Responses to an African and US-Based COVID-19 Edutainment Miniseries: Real-Time Qualitative Analysis of Online Social Media Engagement

Venetia Baker, Georgia Arnold, Sara Piot, Lesedi Thwala, Judith Glynn,

JMIR Formative Research, volume 5, issue 10: e30449 (2021), 12 pp.

"In April 2020, as cases of the novel COVID-19 spread across the globe, MTV Staying Alive Foundation created the educational entertainment miniseries MTV Shuga: Alone Together. In 70 short episodes released daily on YouTube, Alone Together aimed to disseminate timely and accurate information to incr ... more

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Radio Drama as a Tool for Activism in South Africa: The Case of 'Plague in the Time of King Kapital and Queen Corona'

Neroli Price, Laura Garbes

Radio Journal: International Studies in Broadcast & Audio Media, volume 19, issue 1 (2021), pp. 59-77

"How can sound be utilized as a tool for political conscientization? COVID-19 has disrupted face-to-face organizing tactics for progressive movements globally, making it necessary to branch out to more mediated forms of grassroots political organizing. In this article, we explore how sound might be ... more

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History in Games: Contingencies of an Authentic Past

Martin Lorber, Felix Zimmermann (eds.)

Bielefeld: transcript Verlag (2020), 280 pp.

"Where do we end up when we enter the time machine that is the digital game? One axiomatic truth of historical research is that the past is the time-space that eludes human intervention. Every account made of the past is therefore only an approximation. But how is it that strolling through ancient A ... more

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Participatory Edutainment in Practice: A Case Study of Wan Smolbag, Vanuatu

Laura Gibbons

Malmö: Malmö University (2020), 68 pp.

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Erinnern mit Games: Digitale Spiele als Chance für die Erinnerungskultur

Berlin: Stiftung Digitale Spielekultur (2020), 96 pp.

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Remembering with games: Ten key questions on using game-based digital formats in remembrance culture

Berlin: Stiftung Digitale Spielekultur (2020), 34 pp.

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Using Drama to Encourage Non-Violent Conflict Resolution in South Sudan

London: BBC Media Action (2020), 2 pp.

"Mixed methods research found that including entertaining and relatable characters and storylines in the Life in Lulu radio drama engaged listeners and helped them to apply lessons from the programme to resolve conflicts peacefully in their own households and communities." (Page 1)

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Entertainment-Education Versus Extremism: Examining Parasocial Interaction Among Arab Viewers of Anti-ISIS TV Drama
Deep Insights

Kareem El Damanhoury

Journal for Deradicalization, issue 24 (2020), pp. 40-77

"Recent reports indicate that over 20,000 Arab fighters traveled to join ISIS in Iraq and Syria and another 5-15 percent of millennials across seven Arab countries consider some violent extremist groups to be on the right path. In response, Arab countries have experimented with entertainment-educati ... more

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El radioteatro: Olvido, renacimiento y su consumo en otras plataformas

Silvia Olmedo Salar, Paloma López Villafranca (eds.)

Salamanca: Comunicación Social Ediciones y Publicaciones (2020), 185 pp.

"'El Radioteatro. Olvido, renacimiento y su consumo en otras plataformas' nos ofrece las claves del pasado, presente y futuro de un género, de un formato radiofónico que se sustancia en una explosión de creatividad que acaricia nuestros sentidos y nos abre a un mundo de posibilidades en una perfe ... more

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Wer will ich sein? Ethisches Lernen an TV- und Videospielserien sowie Let's Plays

Stefan Leisten

Marburg: Schüren (2020), 377 pp.

"Der vorliegende Band begründet ein kompetenz- und lerngruppenorientiertes Modell, mit dem ethische Lernprozesse anhand fiktiver Jugendfiguren aus narrativen TV- und Videospielserien sowie Let’s Plays konzipiert und initiiert werden können. Dabei werden die Begebenheiten des Lernorts, die Hetero ... more

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In Full View: Creatively Tackling Sanitation in India

London: BBC Media Action (2020), 14 pp.

"Navrangi Re! (Nine To A Shade), a 26–episode television drama series was created to take the discussion on e Faecal Sludge Management (FSM) to mainstream audiences, beyond the domain of infrastructure and technology. It was the result of a unique partnership between a donor (the Bill & Melinda Ga ... tes Foundation), a commercial media network (Viacom18), an academic institution (Centre for Social & Behavior Change, Ashoka University), an evaluation partner (Oxford Policy Management), and a global media brand with proven social and behaviour change communication expertise (BBC Media Action). Navrangi Re! is the story of an urban neighbourhood – a mohalla – where lots of different people live cheek by jowl, and through the trials and tribulations of life in an urban jungle, find ways to overcome this constant crisis mode that has become normalised. The mohalla is a creative device to accommodate an entire socio–economic microcosm, with different families occupying different points on the sanitation value chain [...] The evaluation results of Navrangi Re! demonstrate the power of narratives in making the invisible, visible – in bringing attention to critical, silent and complex social problems. They also validate the science, art and craft used in BBC Media Action’s narrative ‘engagement’ model – a) rooting the storytelling in research and theory, b) a commitment to an immersive creative approach and c) an unwavering focus on ‘entertainment first’. The results also show that it is possible for narratives to walk the tightrope between outcomes and audience ratings to achieve change. There is strong evidence that an insight–based Theory of Change combined with all the ingredients that make compelling drama helped Navrangi Re! deliver on the twin challenges of achieving Television Rating Points (TRPs) week after week and demonstrating impact. The results shine the light on the need for innovative partnerships. Crafting partnerships that bring together donors, private sector platforms, academia, research and storytellers is the need of the hour. In a post–Covid world, different stakeholders need to convene more of these partnerships to leverage the power of narrative for stronger societies." (Pages 2-14) more

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Bildung neu gestalten mit Games

Berlin: Stiftung Digitale Spielekultur (2019), 83 pp.

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Formative Evaluation of the Sara Radio Programme (SRP) in Iringa DC, Iringa MC, Kilolo DC and Mufindi DC. Final Report

Dar es Salaam: UNICEF Tanzania; CSR Group Africa (2019), xv, 14, 119 pp.

"The SRP was piloted in Tanzania following the model of the Sara Communication Initiative (SCI). The main objective of SRP was to improve skills among school children, especially girls, on negotiation, communication skills and positive social behaviour. Activities to foster and support engagement of ... the key target audiences through Sara Radio Programme (SRP) are being piloted in Iringa DC since 2016, with the aim of identifying elements that can be scaled up nationally. Two radio stations are carrying out the broadcast twice a week during school-term; Tanzania Broadcasting Corporation (TBC), which has national coverage and Ebony FM, with coverage that is limited to Mbeya, Iringa and Njombe regions (MIN). The SRP included developing, pre-recording and broadcasting 100 episodes. The radio drama series featured a young girl, Sara and her friends. The SRP was crafted in a way to be fun as well as engaging pupils - girls and boys, teachers and parents in discussions around key messages. Primary standard four to seven school children (10 - 14-year olds) are the main target audience for the programme. Teachers and parents were key secondary audiences that got information through direct listening and messages from children. The programme addressed social norms to promote school girls’ retention and completion. In addition, the SRP aimed at imparting a change in knowledge and attitudes towards HIV/AIDS, sexual and reproductive health, early marriage, early pregnancy, social inclusion and protection. The long-term objective of the programme is to empower girls to decide and control what happens to them, to be safe, and to pursue what they want in life. [.] Findings on SRP thematic components SRP Information: Almost all the children (93.5%, N=339) interviewed in Iringa DC confirmed that they were aware of the SRP implemented in their schools. The high percentage of awareness of the SRP by the children can be attributed to the frequency of attendance for listening to the episodes. The majority of children mentioned that Sara radio episodes were broadcasted twice a week, on Tuesday and Thursday between 1530hrs to 1600hrs. HIV/AIDS: Children were asked whether they have heard of HIV/AIDS and majority 95.9% had heard of HIV/AIDS while a mere 3.9% had not. Regarding source of information on HIV/AIDS, the majority of children (87.0%) mentioned schools/teachers as their main source, followed by parents/guardians/family (33.0%) while radios contributed 17%. On spreading of HIV virus, the majority of children (87.0%) confirmed that unsafe sex increases chances of acquiring HIV virus, against 10.7% who did not. There was a small percentage difference between boys (88.0%) and girls (85.8%) who confirmed the risks of unsafe sex on acquiring the HIV virus. [.]" (Executive summary, p. viii-ix) more

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Entertainment-Education in Radio: Three Case Studies from Africa

Kriss Barker, Fatou Jah

In: Handbook of Communication for Development and Social Change

Jan Servaes (ed.)

Singapore: Springer (2019), 11 pp.

"This chapter presents the findings from three radio dramas in Africa (Nigeria, Burundi, and Burkina Faso) developed using Population Media Center’s unique entertainment-education methodology. Each case study is presented in detail, including background on the country or region where the program w ... more

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Diseño de un modelo de producción de vídeo-lecciones basado en el edu-entretenimiento para la formación pedagógica a través de MOOC

Edna Manotas Salcedo

Universidad de Huelva (2019), 312 pp.

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The Entertaining Way to Behavioral Change: Fighting HIV with MTV

Abhijit Banerjee, Eliana La Ferrara, Victor Orozco-Olvera

Washington, DC: World Bank Group (2019), 45 pp.

"This paper tests the effectiveness of an entertainment education television series, MTV Shuga, aimed at providing information and changing attitudes and behaviors related to HIV/AIDS. Using a simple model, the paper shows that “edutainment” can work through an individual or a social channel. Th ... more

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Video Games and the Global South

Phillip Penix-Tadsen (ed.)

Pittsburgh, PA: Carnegie Mellon University; ETC Press (2019), viii, 290 pp.

"The innovative research in Video Games and the Global South focuses on a range of topics including art games and serious games from the global south, postcolonialism and cultural representation, player communities, software modification (modding), intercultural communication online, racism and sexi ... more

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The State of SIE: Mapping the Landscape of Social Impact Entertainment

Adrian Pennington, Ann Brady, Ferdinand Simon et al.

Human After All (2019), 186 pp.

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Entertainment, Education, and Attitudes Toward Domestic Violence

Abhijit Banerjee, Eliana La Ferrara, Victor Orozco

AEA Papers and Proceedings, issue 109 (2019), pp. 133-137

"Entertainment education (“edutainment”) is a communication strategy that works through mass entertainment media with the aim of promoting a better context for behavior change than the delivery of information alone. We experimentally evaluate season 3 of the edutainment TV series MTV Shuga, prod ... more

Entertainment-Education Versus Extremism: Examining Parasocial Interaction Among Arab Viewers of Anti-ISIS TV Drama Deep Insights

Entertainment-Education Versus Extremism: Examining Parasocial Interaction Among Arab Viewers of Anti-ISIS TV Drama
Deep Insights