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Radio Sound and Social Realism: In the Terrain of Drama for Development Production

Andrew Skuse

International Communication Gazette, volume 73, issue 7 (2011), pp. 595-609

"This article explores the use of sound in the context of two BBC World Service development-focused social realist radio drama productions in Afghanistan (New Home, New Life) and Nepal (Sweet Tales of the Sarangi). It examines the various ‘sound strategies' employed to enhance the realist aspirati ... more

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El radiodrama en la comunicación de mensajes sociales: Apuntes teórico-prácticos para la producción integral
Key Guidance

Francisco Godinez Galay

Buenos Aires: Ediciones del Jinete Insomne;Centro de Producciones Radiofónicas (2010), 166 pp.

"El presente texto es una aproximación básica a distintas cuestiones de la producción de radio que son necesarias para comenzar. No aspira a ser un manual de uso, de esos que tienen pasos a seguir para lograr el éxito, sino todo lo contrario: aspira a ser un texto de guía basado en conocimiento ... more

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TV Soap Operas in HIV Education: Reaching Out with Popular Entertainment
Inspiring Practice

Stuart Adams

Eschborn: German HIV Peer Review Group (PRG);Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) (2009), 38 pp.

"This publication looks closely at cases where Germany has supported the production and broadcast of television soap operas as key components of Behavior Change Communication (BCC) in three very different countries with three very different HIV epidemics: In Kyrgyzstan, the epidemic is largely conce ... ntrated among injecting drug users (IDUs), mostly young males but some female sex workers. It is spreading rapidly and there is concern it could soon spread into the general population. Originally broadcast in 2006, "Love as a Test" aims to get across messages that HIV affects not only "them" but could easily affect you and your loved ones and there are things you can do to prevent its spread and reduce its harm. In Dominican Republic, there are extremely high rates of HIV prevalence among ethnic Haitians who live in bateyes (settlements on agricultural plantations), rural areas and urban barrios. Originally broadcast in 2007, "Amor de Batey" aims to promote the consistent and correct use of low-cost but reliable condoms and, also, to empower women, improve their health and reduce child mortality. In Côte d'Ivoire, there are high rates of HIV prevalence throughout the country but much higher rates among women than men. Contributing factors include the common practice of having multiple concurrent sexual relations and low levels of education and specific knowledge about sexual and reproductive health. Originally broadcast in 1994, "SIDA dans la Cité" has aims similar to those of "Amor de Batey." The first series proved so successful that it lead to a second series, originally broadcast in 1996-97, and then to a third, originally broadcast in 2003. All three series have proved popular throughout French-speaking West and Central Africa. This publication shows how each series was developed, provides brief synopses, summarizes the results of formal evaluations and provides informal assessments. It draws lessons and concludes that television soap operas can make significant contributions to national responses to HIV. The most successful series are based on sound research, reflect the realities of life as it is lived by their target audiences, and are developed in a professional manner that ensures they meet high standards both as entertainment and as educational tools." (Executive summary, page 5) more

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Untold: Stories in a Time of HIV & AIDS. Audience Reception and Capacity Building Report

Soul City (2009), 24 pp.

"The Untold films bear testimony to the success of the skills development element of this Regional Programme initiative. The fact that these television dramas were developed, written, directed and produced in Botswana, Lesotho, Malawi, Mozambique, Namibia, South Africa, Swaziland, Zambia and Zimbabw ... more

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Deference, Dissent, and Dispute Resolution: An Experimental Intervention Using Mass Media to Change Norms and Behavior in Rwanda

Elisabeth Paluck Levy

American Political Science Review, volume 103, issue 4 (2009), pp. 622-644

"Deference and dissent strike a delicate balance in any polity. Insufficient deference to authority may incapacitate government, whereas too much may allow leaders to orchestrate mass violence. Although cross-national and cross-temporal variation in deference to authority and willingness to express ... more

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Entertainment-Education Through Digital Games

Hua Wang, Arvind Singhal

In: Serious games: Mechanisms and effects

Ute RItterfield; Michael Cody; Peter Verderer (eds.)

New York; London: Routledge (2009), pp. 271-292

"In summary, the present chapter analyzed the role of digital games in the growing practice of entertainment-education. We argued that serious games should not be automatically labeled as E-E digital games just because they include some social content. Connections were drawn between the social inter ... more

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Soul Buddyz Tomorrow is Ours: Evaluation Report 2008

Dunkeld West: Soul City Institute (2008), 24 pp.

"Soul Buddyz, an initiative of the Soul City Institute for Health and Development Communication (IHDC), in partnership with the South African Broadcasting Corporation (SABC), is a multi-media intervention targeting children aged 8 to 14 in South Africa. The intervention is focused on the promotion o ... more

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Pop Culture with a Purpose! Using Edutainment Media for Social Change

Virginia Lacayo, Arvind Singhal

The Hague: Oxfam Novib (2008), 53 pp.

"This publication focuses on unique communication-centered approaches to social change and introduces basic concepts, strategies and theories supporting edutainment strategies to foster social change and social movement building. It provides examples of how the organizations have used edutainment st ... more

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Entertainment education

Bärbel Garsoffky

In: Medienpsychologie: Schlüsselbegriffe und Konzepte

Nicole C. Krämer; Stephan Schwan; Dagmar Unz; Monika Suckfüll (eds.)

Stuttgart: Kohlhammer (2008), pp. 161-166

"Zusammenfassend bleibt festzustellen, dass mit Hilfe von Entertainment Education (EE) erwiesenermaßen positive Verhaltens- und Wissenseffekte zu erzielen sind. Allerdings wurde auch schon festgestellt, dass die Wirkung einzelner EE-Botschaften nicht unbedingt vorhersagbar ist: Nach der Ausstrahlun ... more

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Entertainment-Education and Audience Responses: The Case of Menta-Menged Radio Serial Drama in Ethiopia

Aderaw Genetu

Addis Ababa: Addis Ababa University, Master Thesis (2008), vi, 89 pp.

"This study attempts to explore entertainment-education (E-E) radio drama audience responses/reactions, their motivating factors in writing letters to the drama and the relationship between audience responses and over all program goals of the drama, Menta Menged (Crossroads), in Ethiopia. Because en ... more

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Entertainment-Education for Better Health: Key Points

Esta de Fossard, Robert Lande

Johns Hopkins Center for Communication Programs (2008), 16 pp.

External Link (10)

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Using Edutainment for Distance Education in Community Work
Key Guidance

Esta de Fossard

Michael Bailey (contrib.)

New Dehli: Sage (2008), 309 pp.

"Community workers in developing countries can provide on-the-ground support to encourage the general public to adopt and maintain behaviour change. This book is designed specifically as a guide for the creation of distance education programmes for these community workers. Covering the whole process ... more

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Prejudice, Conflict and Media. Reducing Intergroup Prejudice and Conflict Using the Media: A Field Experiment in Rwanda

Elizabeth Levy Paluck

Harvard: Harvard University, Weatherhead Center for International Affairs (2007), 64 pp.

"Can the media reduce intergroup prejudice and conflict? Despite the high stakes of this question, understanding of the mass media’s role in shaping prejudiced beliefs, norms, and behaviors is very limited. A year-long field experiment in Rwanda tested the impact of a radio soap opera about two Rw ... more

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Getting the Message Across: The Mass Media and the Response to AIDS

Geneva: Joint United Nation Programme on HIV/AIDS (UNAIDS) (2005), 56 pp.

"The three case studies in this report are examples of what can be achieved when the media are used creatively towards positive outcomes. They offer lessons from experience that will be of value to people everywhere who are interested in harnessing the power of the mass media to help in the response ... more

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Radio Soap Operas for Peacebuilding: A Guide. Part 2
Key Guidance

Jon Hargreaves, Francis Rolt

Search for Common Ground;Radio for Peacebuilding Africa (2005), various pag.

"This is a guide for those training writers of radio soap operas for peacebuilding. It contains a ten day training course, materials, and background information which are invaluable to facilitators." (Back cover)

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How to Produce a Radio Soap for Conflict Prevention/Resolution. Part 1: Project Managers' Manual

Francis Rolt

Radio for Peacebuilding Africa (2005), 58 pp.

"This manual was designed for project managers, and gives emphasis to the planning and production - not on scriptwriting - of radio soap operas for peace building in conflict areas. Its underlying assumption is that radio soap operas can, over a long term period, subtly change attitudes, and contrib ... more

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Comment produire un feuilleton radio pour la prévention/résolution des conflicts: Partie 1 - chef de projet

Search for Common Ground, Radio for Peacebuilding Africa (2005), 63 pp.

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Soap Operas for Social Change to Prevent HIV/AIDS: A Training Guide for Journalists and Media Personnel
Key Guidance

Kriss Barker, Miguel Sabido (eds.)

Shelburne, Vt.: Population Media Center (PMC);United Nations Population Fund (UNFPA) (2005), 75 pp.

"This guide seeks to familiarise journalists and media personnel with the Sabido methodology for social change using entertainment-education format serial dramas broadcast over mass media channels (such as radio and television). The main area of focus is for HIV and AIDS prevention, especially among ... more

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Google Scholar (12)

WorldCat (10)

Writing and Producing for Television and Film

Esta de Fossard, John Riber

New Delhi et al.: Sage (2005), 278 pp.

"This book is designed to provide practical guidelines to those in the field of entertainment-education drama who want to sharpen their skills. With separate sections for various users - programme managers, writers, producers, directors and actors - the book is a structured, step-by-step manual that ... more

Google Scholar (5)

WorldCat (6)

"Tuyaeg Twongere" - Let's Talk: IRIN Radio Burundi Soap Opera Project. Audience Survey

Integrated Regional Information Networks (IRIN) (2005), 19 pp.

El radiodrama en la comunicación de mensajes sociales: Apuntes teórico-prácticos para la producción integral Key Guidance

TV Soap Operas in HIV Education: Reaching Out with Popular Entertainment Inspiring Practice

Using Edutainment for Distance Education in Community Work Key Guidance

Radio Soap Operas for Peacebuilding: A Guide. Part 2 Key Guidance

Soap Operas for Social Change to Prevent HIV/AIDS: A Training Guide for Journalists and Media Personnel Key Guidance

El radiodrama en la comunicación de mensajes sociales: Apuntes teórico-prácticos para la producción integral
Key Guidance

TV Soap Operas in HIV Education: Reaching Out with Popular Entertainment
Inspiring Practice

Using Edutainment for Distance Education in Community Work
Key Guidance

Radio Soap Operas for Peacebuilding: A Guide. Part 2
Key Guidance

Soap Operas for Social Change to Prevent HIV/AIDS: A Training Guide for Journalists and Media Personnel
Key Guidance