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Raising Women’s Voices Through Radio Drama: Reflections from South Africa
Johannesburg: People Opposing Women Abuse (POWA); Community Media for Development (CMFD) (2012), 12 pp.
"This case study is being produced to share the process, techniques, and lessons learned from "Zaphamban' izindlela!" radio drama both as way to document, as well as facilitate others working on women’s issues to undertake similar initiatives. The case study demonstrates how entertaining forms of
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Reinforcement or Reactance? Examining the Effect of an Explicit Persuasive Appeal Following an Entertainment-Education Narrative
Journal of Communication, volume 62, issue 6 (2012), pp. 1010-1027
"Entertainment-education interventions frequently include an explicit persuasive appeal, such as an epilogue, at their conclusion. This may help to overcome potential limitations of narrative persuasion by highlighting and clarifying the underlying message. Despite this potential, an explicit persua
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Reality Television for Community Development: The Kwanda Initiative in South Africa
Nordicom Review, volume 33, issue Special issue (2012), pp. 149-162
"Kwanda was an innovative community development initiative of the Soul City Institute and partners. Five deprived communities were challenged to make their areas 'look better, feel better and work better’ by addressing health and development issues. Responses to this challenge were documented in a
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Effects of the Gama Cuulu Radio Serial Drama on HIV-Related Behavior Change in Zambia
Journal of Health Communication, volume 17, issue 8 (2012), pp. 929-945
"The Gama Cuulu radio serial drama is written and produced in Zambia's Southern Province. It promotes behavior change and service use to prevent HIV transmission. The authors evaluated the effects of Gama Cuulu on intermediate outcomes (e.g., perceived norms), as well as number of sexual partners, c
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Forum Theatre on the Air: Towards a Model of Participatory Radio Drama for Development on Community Radio
Radio Journal: International Studies in Broadcast & Audio Media, volume 10, issue 2 (2012), pp. 173-187
"This article proposes an enhanced model of radio drama for development, which places forum theatre on the community radio platform. The model responds to the key development priorities of democratic, multi-directional communication, participation and social advocacy. It utilizes the mass disseminat
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Designs, Devices and Development: Audience Research as Creative Resource in the Making of an Afghan Radio Drama
Participations: Journal of Audience & Reception Studies, volume 8, issue 1 (2011), pp. 132-153
"This essay analyses the role of audience research as a change agent in media development interventions in Afghanistan. It analyses how audience research in transnational contexts involves a complex set of intercultural negotiations and translations that contribute to the enduring relevance and sust
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"Betrachtet man die Beliebtheit und den Hörerzuspruch für Loke Pol, kann man von einem Erfolg des Programmes sprechen. Auch wenn einige Aspekte des Senders Mega FM wie die quasi-Monopolposition die Rezeption des Programmes begünstigen, zählt Loke Pol sowohl in den Augen der Produzenten, angesich
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Les séries télévisées dans l’éducation sur le VIH: Atteindre les populations grâce au divertissement populaire
Deep Insights
Eschborn: Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) (2011), 40 pp.
"Se rangeant parmi les cinq plus grands donateurs d’aide publique au développement (APD), l'Allemagne est fortement engagée dans la lutte pour un accès universel à la prévention, au traitement et à la prise en charge du VIH. Une bonne partie des contributions allemandes est accordée sous fo
...
Drama for Development: Cultural Translation and Social Change
Deep Insights
Thousand Oaks, Calif.: Sage (2011), xxiii, 324 pp.
"By assessing edutainment as a space of cultural translation, Drama for Development advances an often neglected perspective in this topics' research. It focuses on what happens when various goals, worldviews and needs from donors, producers and the audiences come together in the production and meani
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Medios que mueven: Entretenimiento educativo para el cambio social
Key Guides
La Haya: Oxfam Novib (2011), 82 pp.
Radio Sound and Social Realism: In the Terrain of Drama for Development Production
International Communication Gazette, volume 73, issue 7 (2011), pp. 595-609
"This article explores the use of sound in the context of two BBC World Service development-focused social realist radio drama productions in Afghanistan (New Home, New Life) and Nepal (Sweet Tales of the Sarangi). It examines the various ‘sound strategies' employed to enhance the realist aspirati
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El radiodrama en la comunicación de mensajes sociales: Apuntes teórico-prácticos para la producción integral
Key Guides
Buenos Aires: Ediciones del Jinete Insomne; Centro de Producciones Radiofónicas (2010), 166 pp.
"El presente texto es una aproximación básica a distintas cuestiones de la producción de radio que son necesarias para comenzar. No aspira a ser un manual de uso, de esos que tienen pasos a seguir para lograr el éxito, sino todo lo contrario: aspira a ser un texto de guía basado en conocimiento
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TV Soap Operas in HIV Education: Reaching Out with Popular Entertainment
Deep Insights
Eschborn: German HIV Peer Review Group (PRG); Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) (2009), 38 pp.
"This publication looks closely at cases where Germany has supported the production and broadcast of television soap operas as key components of Behavior Change Communication (BCC) in three very different countries with three very different HIV epidemics: In Kyrgyzstan, the epidemic is largely conce
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Untold: Stories in a Time of HIV & AIDS. Audience Reception and Capacity Building Report
Soul City (2009), 24 pp.
"The Untold films bear testimony to the success of the skills development element of this Regional Programme initiative. The fact that these television dramas were developed, written, directed and produced in Botswana, Lesotho, Malawi, Mozambique, Namibia, South Africa, Swaziland, Zambia and Zimbabw
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Deference, Dissent, and Dispute Resolution: An Experimental Intervention Using Mass Media to Change Norms and Behavior in Rwanda
American Political Science Review, volume 103, issue 4 (2009), pp. 622-644
"Deference and dissent strike a delicate balance in any polity. Insufficient deference to authority may incapacitate government, whereas too much may allow leaders to orchestrate mass violence. Although cross-national and cross-temporal variation in deference to authority and willingness to express
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Entertainment-Education Through Digital Games
"In summary, the present chapter analyzed the role of digital games in the growing practice of entertainment-education. We argued that serious games should not be automatically labeled as E-E digital games just because they include some social content. Connections were drawn between the social inter
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Using Edutainment for Distance Education in Community Work
Key Guides
New Dehli: Sage (2008), 309 pp.
"Community workers in developing countries can provide on-the-ground support to encourage the general public to adopt and maintain behaviour change. This book is designed specifically as a guide for the creation of distance education programmes for these community workers. Covering the whole process
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Pop Culture with a Purpose! Using Edutainment Media for Social Change
The Hague: Oxfam Novib (2008), 53 pp.
"This publication focuses on unique communication-centered approaches to social change and introduces basic concepts, strategies and theories supporting edutainment strategies to foster social change and social movement building. It provides examples of how the organizations have used edutainment st
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Soul Buddyz Tomorrow is Ours: Evaluation Report 2008
Dunkeld West: Soul City Institute (2008), 24 pp.
"Soul Buddyz, an initiative of the Soul City Institute for Health and Development Communication (IHDC), in partnership with the South African Broadcasting Corporation (SABC), is a multi-media intervention targeting children aged 8 to 14 in South Africa. The intervention is focused on the promotion o
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