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Soul Buddyz Tomorrow is Ours: Evaluation Report 2008
Dunkeld West: Soul City Institute (2008), 24 pp.
"Soul Buddyz, an initiative of the Soul City Institute for Health and Development Communication (IHDC), in partnership with the South African Broadcasting Corporation (SABC), is a multi-media intervention targeting children aged 8 to 14 in South Africa. The intervention is focused on the promotion o
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Pop Culture with a Purpose! Using Edutainment Media for Social Change
The Hague: Oxfam Novib (2008), 53 pp.
"This publication focuses on unique communication-centered approaches to social change and introduces basic concepts, strategies and theories supporting edutainment strategies to foster social change and social movement building. It provides examples of how the organizations have used edutainment st
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Using Edutainment for Distance Education in Community Work
Key Guides
New Dehli: Sage (2008), 309 pp.
"Community workers in developing countries can provide on-the-ground support to encourage the general public to adopt and maintain behaviour change. This book is designed specifically as a guide for the creation of distance education programmes for these community workers. Covering the whole process
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Entertainment education
"Zusammenfassend bleibt festzustellen, dass mit Hilfe von Entertainment Education (EE) erwiesenermaßen positive Verhaltens- und Wissenseffekte zu erzielen sind. Allerdings wurde auch schon festgestellt, dass die Wirkung einzelner EE-Botschaften nicht unbedingt vorhersagbar ist: Nach der Ausstrahlun
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Prejudice, Conflict and Media. Reducing Intergroup Prejudice and Conflict Using the Media: A Field Experiment in Rwanda
Harvard: Harvard University, Weatherhead Center for International Affairs (2007), 64 pp.
"Can the media reduce intergroup prejudice and conflict? Despite the high stakes of this question, understanding of the mass media’s role in shaping prejudiced beliefs, norms, and behaviors is very limited. A year-long field experiment in Rwanda tested the impact of a radio soap opera about two Rw
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Writing and Producing Radio Dramas
Key Guides
New Delhi et al.: Sage (2005), 325 pp.
"This is a practical guide for writers, producers and others who use radio dramas as the vehicle to bring about behaviour change among socioeconomically disadvantaged communities in the developing world. Divided into three parts, the first argues for the power of radio to initiate change and stresse
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Enacting the Quotidian in Kenyan Radio Drama: 'Not Now' and the Narrative of Forced Marriage
Radio Journal: International Studies in Broadcast & Audio Media, volume 3, issue 2 (2005), pp. 107-120
"This article identifies radio in Africa as an important social space for interrogating the everyday lives of its listeners. By focusing on a specific Kenyan radio play 'Not Now', the article explores the thematic concern of forced marriage and its moral implications on listeners. Importantly, 'Not
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Soap Operas for Social Change to Prevent HIV/AIDS: A Training Guide for Journalists and Media Personnel
Key Guides
Shelburne, Vt.: Population Media Center (PMC); United Nations Population Fund (UNFPA) (2005), 75 pp.
"This guide seeks to familiarise journalists and media personnel with the Sabido methodology for social change using entertainment-education format serial dramas broadcast over mass media channels (such as radio and television). The main area of focus is for HIV and AIDS prevention, especially among
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Tsha Tsha: Key Findings of the Evaluation of Episodes 1-26
Centre for AIDS Development, Research and Evaluation (CADRE) (2005), 62 pp.
"Tsha Tsha is an entertainment-education television drama series focusing on young people and dealing with love, sexuality and relationships in a world affected by HIV/AIDS. Audience research utilised by the South African Broadcasting Corporation (SABC) showed that episodes 1-13 achieved an audience
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Writing and Producing for Television and Film
New Delhi et al.: Sage (2005), 278 pp.
"This book is designed to provide practical guidelines to those in the field of entertainment-education drama who want to sharpen their skills. With separate sections for various users - programme managers, writers, producers, directors and actors - the book is a structured, step-by-step manual that
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Radio Soap Operas for Peacebuilding: A Guide. Part 2
Key Guides
Search for Common Ground; Radio for Peacebuilding Africa (2005), various pag.
"This is a guide for those training writers of radio soap operas for peacebuilding. It contains a ten day training course, materials, and background information which are invaluable to facilitators." (Back cover)
How to Produce a Radio Soap for Conflict Prevention/Resolution. Part 1: Project Managers' Manual
Radio for Peacebuilding Africa (2005), 58 pp.
"This manual was designed for project managers, and gives emphasis to the planning and production - not on scriptwriting - of radio soap operas for peace building in conflict areas. Its underlying assumption is that radio soap operas can, over a long term period, subtly change attitudes, and contrib
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Getting the Message Across: The Mass Media and the Response to AIDS
Geneva: Joint United Nation Programme on HIVAIDS (UNAIDS) (2005), 56 pp.
"The three case studies in this report are examples of what can be achieved when the media are used creatively towards positive outcomes. They offer lessons from experience that will be of value to people everywhere who are interested in harnessing the power of the mass media to help in the response
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Entertainment-Education and Social Change: History, Research and Practice
Deep Insights
Mahwah, NJ: Lawrence Erlbaum Associates (2004), xxii, 458 pp.
The Role of Sabido Entertainment-Education Radio Serial Dramas in the Struggle for the Prevention of HIV/AIDS: With Specific Reference to "Yeken Kingit" and "Dhimbiba" Dramas
Addis Ababa: Addis Ababa University, Master Thesis (2004), x, 147 pp.
"The inception of the research project came from the realization of the tremendous potential of the Sabido Method Entertainment Education Dramas. The Sabido method dramas have been tried out and proven to have a remarkable success in many countries in promoting pro social issues. The thesis thus too
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Gesundheitsförderung durch Unterhaltung? Zum Potenzial des Entertainment-Education-Ansatzes für die Förderung des Gesundheitsbewusstseins
Medien & Kommunikationswissenschaft, volume 51, issue 3-4 (2003), pp. 461-477
"In den USA werden seit Ende der 60er Jahre unter dem Stichwort „Entertainment-Education“ (EE) verschiedene Bemühungen unternommen, prosoziale und gesundheitsfördernde Themen gezielt in mediale Unterhaltungsangebote zu integrieren. Auf der Grundlage dieses Ansatzes wurden vor allem für Entwic
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