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Writing and Producing for Television and Film

New Delhi et al.: Sage, 2nd ed. (2015), xiii 234 pp.
"This book is intended as a guide on the use of the visual media for behavior change communication. It is not intended as a textbook for those just entering the world of television or film writing and production. While there are some reminders of good writing and production techniques for many progr ... more
"Entertainment-education for Health Behaviour Change: Issues and Perspectives in Africa is a collection of essays from some of the leading scholars in entertainment-education, including writers from South Africa, Nigeria, and the United States. Chapters cover a wide range of application and strategi ... more

Empowering HIV Positive Youths for Treatment Adherence Through Entertainment-Education

In: Entertainment-Education for Health Behaviour Change: Issues and Perspectives in Africa
Victoria, BC: Friesen Press (2015), pp. 243-261
"Through an action media methodology, various participatory, grassroots, and traditional media methods, such as role plays, movie screenings, and drawing, were used with eight HIV-positive children to empower them to collectively respond to better treatment adherence. The paper demonstrates how, thr ... more

Entertainment-Education Through Folksongs

In: Entertainment-Education for Health Behaviour Change: Issues and Perspectives in Africa
Victoria, BC: Friesen Press (2015), pp. 63-77
"This paper makes a critical appraisal of the impact of folksongs in entertainment education. The paper adopts historical methodology and is anchored on the social learning theory." (Abstract)

Grassroots Comics as Participatory Communication in the Khwe Community, South Africa

In: Entertainment-Education for Health Behaviour Change: Issues and Perspectives in Africa
Victoria, BC: Friesen Press (2015), pp. 109-132
"The subject of this paper is communicating with indigenous communities via grassroots comics, in this case the Khwe San who live in Platfontein in the Northern Cape province of South Africa. The study is largely informed by contemporary shifts in development theory, particularly that of participato ... more
"Entertainment education and the promotora model are 2 evidence-based health communication strategies. This study examined their combined effect on promoting healthy eating among mothers in a family-based intervention. Participants were 361 Mexican-origin families living in Imperial County, Californ ... more
"The story of entertainment-education (EE) is that of a highly successful communication strategy that has achieved global recognition as a useful and effective approach to tackling contemporary development challenges. This chapter discusses the observed diversification of the science produced around ... more
"Seit einigen Jahren zeigt das afghanische Fernsehen zahlreiche Krimis und Dokumentationen von Gerichtsprozessen. Sie werden von Afghanen produziert, aber aus dem Ausland finanziert, unter anderem von der Europäischen Kommission, den Vereinten Nationen und der US-amerikanischen Entwicklungsagentur ... more
"Since the end of the civil war in Sierra Leone the organisation Sierra Leone Adult Education Association (SLADEA), with its headquarters in Freetown and 13 branches all over the country, added Peace Building to its curriculum. In this field of work young people are a particular target group; youth ... more
"Este documento resume la literatura reciente sobre el rol de los medios de comunicación con relación al comportamiento social haciendo particular énfasis en contenidos de inclusión social. Nuestro objetivo es modesto: simplemente tratar de crear consciencia sobre el importante rol que herramien ... more
"In Making Democracy Fun, Josh Lerner offers a novel solution for the sad state of our deliberative democracy: the power of good game design. What if public meetings featured competition and collaboration (such as team challenges), clear rules (presented and modeled in multiple ways), measurable pro ... more
"This manual is for media practitioners and social activists who wish to use the power of entertainment and mass media to promote health, human rights and social justice. Drawing on successful stories and case studies from Africa and elsewhere, this manual aims to inspire, give fresh ideas and share ... more
"This paper investigates whether exposure to "edutainment" (education - entertainment) radio leads to improved women's status and primary school participation. Specifically, I examine a popular radio station focusing on gender issues in Cambodia. To identify the effect, I exploit plausible exogenous ... more
"This study examines the effectiveness of an entertainment education (EE) programme, Makgabaneng, in reducing the spread of HIV/AIDS in Botswana. If successful, this communication intervention should result in greater self-report of attitudes, actions and knowledge related to risk reduction goals am ... more
"Susan Benesch, human rights scholar, genocide prevention fellow at the U.S. Holocaust Memorial Museum, and faculty associate at the Berkman Center for Internet & Society at Harvard University, has, over the last several years, developed an analytical framework for identifying ‘dangerous speech’ ... more
"A field experiment in Rwanda investigated the impact of a radio drama designed to increase perspective-taking with regard to the history of intergroup conflict. An audio-based priming technique was used to assess the causal impact of the radio drama. Rwandan participants (N=842) listened to an audi ... more
"Vor dem Hintergrund der aktuellen Debatte um die Rolle der Medien für das kindliche Ernährungsverhalten und Übergewicht stellt dieser Band die Entertainment-Education-Strategie als Weg für eine effektive mediale Gesundheitskommunikation in den Mittelpunkt. Untersucht wird, ob in unterhaltende F ... more