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The Playful Citizen: Civic Engagement in a Mediatized Culture

René Glas, Sybille Lammes, Michiel de Lange, Joost Raessens, Imar de Vries (eds.)

Amsterdam: Amsterdam University Press (2019), 431 pp.

"From the Occupy movement to playful city-making to the gameful designs of the Obama 2008 and Trump 2016 presidential campaigns, and the rise of citizen science and ecological games, this book shows how play is a key theoretical, methodological, and practical principle for comprehending such new for ... more

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Formative Evaluation of the Sara Radio Programme (SRP) in Iringa DC, Iringa MC, Kilolo DC and Mufindi DC. Final Report

Dar es Salaam: UNICEF Tanzania; CSR Group Africa (2019), xv, 14, 119 pp.

"The SRP was piloted in Tanzania following the model of the Sara Communication Initiative (SCI). The main objective of SRP was to improve skills among school children, especially girls, on negotiation, communication skills and positive social behaviour. Activities to foster and support engagement of ... the key target audiences through Sara Radio Programme (SRP) are being piloted in Iringa DC since 2016, with the aim of identifying elements that can be scaled up nationally. Two radio stations are carrying out the broadcast twice a week during school-term; Tanzania Broadcasting Corporation (TBC), which has national coverage and Ebony FM, with coverage that is limited to Mbeya, Iringa and Njombe regions (MIN). The SRP included developing, pre-recording and broadcasting 100 episodes. The radio drama series featured a young girl, Sara and her friends. The SRP was crafted in a way to be fun as well as engaging pupils - girls and boys, teachers and parents in discussions around key messages. Primary standard four to seven school children (10 - 14-year olds) are the main target audience for the programme. Teachers and parents were key secondary audiences that got information through direct listening and messages from children. The programme addressed social norms to promote school girls’ retention and completion. In addition, the SRP aimed at imparting a change in knowledge and attitudes towards HIV/AIDS, sexual and reproductive health, early marriage, early pregnancy, social inclusion and protection. The long-term objective of the programme is to empower girls to decide and control what happens to them, to be safe, and to pursue what they want in life. [.] Findings on SRP thematic components SRP Information: Almost all the children (93.5%, N=339) interviewed in Iringa DC confirmed that they were aware of the SRP implemented in their schools. The high percentage of awareness of the SRP by the children can be attributed to the frequency of attendance for listening to the episodes. The majority of children mentioned that Sara radio episodes were broadcasted twice a week, on Tuesday and Thursday between 1530hrs to 1600hrs. HIV/AIDS: Children were asked whether they have heard of HIV/AIDS and majority 95.9% had heard of HIV/AIDS while a mere 3.9% had not. Regarding source of information on HIV/AIDS, the majority of children (87.0%) mentioned schools/teachers as their main source, followed by parents/guardians/family (33.0%) while radios contributed 17%. On spreading of HIV virus, the majority of children (87.0%) confirmed that unsafe sex increases chances of acquiring HIV virus, against 10.7% who did not. There was a small percentage difference between boys (88.0%) and girls (85.8%) who confirmed the risks of unsafe sex on acquiring the HIV virus. [.]" (Executive summary, p. viii-ix) more

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The Entertaining Way to Behavioral Change: Fighting HIV with MTV

Abhijit Banerjee, Eliana La Ferrara, Victor Orozco-Olvera

Washington, DC: World Bank Group (2019), 45 pp.

"This paper tests the effectiveness of an entertainment education television series, MTV Shuga, aimed at providing information and changing attitudes and behaviors related to HIV/AIDS. Using a simple model, the paper shows that “edutainment” can work through an individual or a social channel. Th ... more

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Bridging Theory and Practice in Entertainment Education: An Assessment of the Conceptualization and Design of Tsha Tsha in South Africa

Blessing Makwambeni, Abiodun Salawu

Sage Open, issue January-March (2018), 12 pp.

"The entertainment–education (E-E) strategy in development communication has been widely described as the panacea to development challenges in Africa. However, despite its growing application on the continent, E-E is still argued to be inhibited from contributing meaningfully toward development ef ... more

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Accounting for Youth Audiences’ Resistances to HIV and AIDS Messages in the Television Drama Tsha Tsha in South Africa

Blessing Makwambeni, Abiodun Salawu

SAHARA-J: Journal of Social Aspects of HIV/AIDS, volume 15, issue 1 (2018), pp. 20-30

"Using cultural studies as its conceptual framework and reception analysis as its methodology, this study investigated and accounted for the oppositional readings that subaltern black South African youths negotiate from Tsha Tsha, an E-E television drama on HIV and AIDS in South Africa. Results from ... more

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Guide to developing digital games for early grade literacy for developing countries

Kenneth Y. T. Lim, John Comings, Richard Lee, Ming-De Yuen, Ahmed Hazyl Hilmy, Derek Chua, Bing Heng Song

Quezon City; Washington DC: Foundation for Information Technology Education and Development; World Vision (2018), 43 pp.

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Can the TV Makeover Format of Edutainment Lead to Widespread Changes in Farmer Behaviour and Influence Innovation Systems? Shamba Shape Up in Kenya

Graham Clarkson, Chris Garforth, Peter Dorward, George Mose, Carlos Barahona, Francisco Areal, MacKenzie Dove

Land Use Policy, volume 76 (2018), pp. 338-351

"Edutainment, the combination of education with entertainment through various media such as television, radio, mobile phone applications and games, is increasingly being used as an approach to stimulate innovation and increase agricultural productivity amongst smallholder farmers in sub-Saharan Afri ... ca. Shamba Shape Up, a widely publicised makeover reality TV programme, is an example of edutainment that has received considerable attention, and airs in three countries in East Africa where it is estimated to be watched by millions of viewers. There is no published academic research on the influence of makeover television formats on innovation systems and processes in smallholder agriculture. Using an Agricultural Innovation Systems approach, this paper explores how makeover edutainment is influencing smallholder farmer innovation systems together with the effect this is having on smallholder farms. In the absence of previous research, it articulates a Theory of Change which draws on research traditions from mass communication, agricultural extension and innovation systems. Data came from two large scale quantitative (n=9885 and n=1572) surveys and in-depth participatory qualitative research comprising focus group discussions, participatory budgets, agricultural timelines, case studies and key information interviews in Kenya. An estimated 430,000 farmers in the study area were benefiting from their interaction with the programme through increased income and / or a range of related social benefits including food security, improving household health, diversification of livelihood choices, paying school fees for children and increasing their community standing / social capital. Participatory research showed SSU enhanced an already rich communication environment and strengthened existing processes of innovation. It helped set the agenda for discussions within farming communities about opportunities for improving smallholder farms, while also giving specific ideas, information and knowledge, all in the context of featured farm families carefully selected so that a wide range of viewers would identify with them and their challenges. Broadcasts motivated and inspired farmers to improve their own farms through a range of influences including entertainment, strong empathy with the featured host farm families, the way ideas emerged through interaction with credible experts, and importantly through stimulating widespread discussion and interaction amongst and between farmers and communities of experts on agricultural problems, solutions and opportunities. The fact that local extension workers also watched the programmes further enhanced the influence on local innovation systems. The findings indicate that well designed makeover edutainment can strongly influence agricultural innovation processes and systems resulting in impact on the agricultural production and behaviours of large numbers of smallholder farmers." (Abstract) more

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Storytelling for Interactive Digital Media and Video Games

Nicholas Bernhardt Zeman

Boca Raton, Fl.: CRC Press, Taylor & Francis (2017), xv, 280 pp.

"This book is the perfect guide to aspiring storytellers as it illustrates the different manner of how and why stories are told, and how to make them "interactive." Storytelling features heavy game development as a method of storytelling and delivery, and how to develop compelling plots, characters, ... more

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Experiencias de gamificación en aulas

Ruth S. Contreras Espinosa, Jose Luis Eguia (eds.)

Barcelona: Universitat Autònoma de Barcelona (2017), 125 pp.

"Experiencias de gamificación en el aula" es el segundo libro de está temática que está organizado por investigadores del Observatorio de Comunicación, Videojuegos y Entretenimiento del Instituto de la Comunicación de la Universidad Autónoma de Barcelona (InCom-UAB) y de la Universidad de Vic ... more

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Radionovelando: Curso para producir radionovelas emocionantes

Radio Libres; Radioteca; Radialistas Apasionadas y Apasionados (2017), 47 pp.

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Modeling Collective Action Through Media to Promote Social Change and Positive Intergroup Relations in Violent Conflicts

Rezarta Bilali, Johanna Ray Vollhardt, Jason Ray David Rarick

Journal of Experimental Social Psychology, volume 68 (2017), pp. 200-211

"Does social influence exerted through role modeling of collective action impact social change in contexts that are not conducive to collective action, such as long-lasting violent conflicts? We examined this question in two field experiments in the Eastern Democratic Republic of Congo. We created t ... more

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Entertainment-Education and Health and Risk Messaging
Deep Insights

Suruchi Sood, Amy Henderson Riley, Kristine Cecile Alarcon

In: Oxford Research Encyclopedias: Communication

Oxford University Press (2017), 42 pp.

"Entertainment-education (EE) began as a communication approach that uses both entertainment and education to engender individual and social change, but is emerging as a distinct theoretical, practice, and evidence-based communication subdiscipline. EE has roots in oral and performing arts tradition ... s spanning thousands of years, such as morality tales, religious storytelling, and the spoken word. Modern-day EE, meanwhile, is produced in both fiction and nonfiction designs that include many formats: local street theater, music, puppetry, games, radio, television, and social media. A classic successful example of EE is the children’s television program Sesame Street, which is broadcast in over 120 countries. EE, however, is a strategy that has been successfully planned, implemented, and evaluated in countries around the world for children and adults alike. EE scholarship has traditionally focused on asking, “Does it work?” but more recent theorizing and research is moving toward understanding how EE works, drawing from multidisciplinary theories. From a research standpoint, such scholarship has increasingly showcased a wide range of methodologies. The result of these transformations is that EE is becoming an area of study, or subdiscipline, backed by an entire body of theory, practice, and evidence. The theoretical underpinnings, practice components, and evidence base from EE may be surveyed via the peer- reviewed literature published over the past 10 years. However, extensive work in social change from EE projects around the world has not all made it into the published literature. EE historically began as a communication approach, one tool in the communication toolbox. Over time, the nascent approach became its own full-fledged strategy focused on individual change. Backed by emerging technologies, innovative examples from around the globe, and new variations in implementation, it becomes clear that the field of EE is emerging into a discrete theoretical, practice, and evidence-based subdiscipline within communication that increasingly recognizes the inherent role of individuals, families, communities, organizations, and policies on improving the conditions needed for lasting social change." (Summary) more

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Makutano Junction: A Village Soap Opera for Kenyan TV. An Interview with Producer and Mediae.org Director and Co-Founder David Campbell

Ben Stringer, David Campbell

Architecture and Culture, volume 5, issue 1 (2017), pp. 99-113

"Makutano Junction is an ‘edutainment’ soap opera made for local TV stations in Kenya and other East African countries. The show is about a fictional peri-urban village and the people who live in it. The program is made in Kenya, but was devised and is produced by Mediae, a UK based company that ... more

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Spielend lernen! Computerspiele(n) in Schule und Unterricht

Wolfgang Zielinski, Sandra Aßmann, Kai Kaspar, Peter Moormann (eds.)

Düsseldorf; München: kopaed (2017), 198 pp.

"Computerspiele sind Kulturgut. Sie sind etablierte und treibende Kraft gesellschaftlicher Transformationsprozesse in der Freizeitgestaltung und des Medienkonsums zu Unterhaltungszwecken. Aber lassen sich gerade in kommerziellen Spielen – sogenannten off-the-shelf games – auch Bildungspotenziale ... more

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La radio boliviana en el largo trayecto de educar contando historias: El caso del programa "Voces nuestras"

José Luis Aguirre Alvis

Ciencia y Cultura (La Paz), volume 20, issue 36 (2016), pp. 83-103

"La radio en Bolivia tiene una larga historia, iniciada desde los ensayos experimentales de la propagación de ondas radioeléctricas operados mucho antes de la llegada y madurez de esta tecnología, en 1929. La presencia de este medio ha estado marcada desde su inicio por su acompañamiento estrech ... more

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Can Mass Media Cause Change? A Randomised Control Trial Finds Out

BBC Media Action (2016)

"Can the mass media cause changes in an audience’s knowledge, attitudes and intention to practise behaviours? At BBC Media Action, we have just successfully conducted a randomised control trial (RCT) to investigate this chain of causality in a prime time health TV drama in Bangladesh." (Introducti ... more

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Klimaschutz als Medienwirkung: Eine kommunikationswissenschaftliche Studie zur Konzeption, Rezeption und Wirkung eines Online-Spiels zum Stromsparen

Imke Hoppe, Elke Grittmann, Jeffrey Wimmer

Ilmenau: Universitätsverlag Ilmenau (2016), 276 pp.

"Aus der Perspektive der Rezeptions- und Wirkungsforschung stellt sich die Frage, wie mediale Kommunikation dazu beitragen kann, dass Menschen klimabewusster handeln. Die bisherigen Ergebnisse zeigen, dass viele der typischen Darstellungsformen des Klimawandels - wie Katastrophenbilder - eher kontra ... produktiv wirken. Die vorliegende Arbeit widmet sich deswegen der Frage, welche Medieneigenschaften klimaschonendes Handeln positiv unterstützen. Den theoretischen Ausgangspunkt bildet das Forschungsfeld Nachhaltigkeitskommunikation. Der hier verortete Ansatz der Handlungsorientierung nimmt an, dass Menschen in Lernsituationen selbst aktiv handeln müssen, damit sie das Gelernte in ihren Alltag übertragen. Handeln wird durch fünf Merkmalen charakterisiert: Intentionalität, Erstellen eines Produktes, Handlungsspielraum, Bewusstheit des Handelns und der Prozesscharakter. Hieraus werden Gestaltungsempfehlungen für ein Online-Spiel formuliert und Variablen für die empirische Studie abgeleitet. Als zweite theoretische Säule wird das Forschungsfeld "Interactive Storytelling" erschlossen und das dramentheoretische Modell von Lessing ausgewählt. Um das entwickelte Variablenmodell zu testen, wird das Online-Spiel "RED - Renewable Energy Drama" (ca. 10 Spielminuten) konzipiert. Es thematisiert das Stromsparen im eigenen Haushalt. Eine quantitative Online-Befragung (n=287) prüft die theoretischen Annahmen, ergänzend werden Interaktionsdaten aus dem Spielverlauf erfasst. Die Ergebnisse der Studie zeigen, dass ein hoher Alltagsbezug der entscheidende Faktor ist. Stehen verschiedene, alltagsnahe Möglichkeiten zur Verfügung, um eine Aufgabe zu lösen (Handlungsspielraum), dann denken die Spieler stärker darüber nach, wie sie diese Aufgabe üblicherweise zuhause lösen (Bewusstheit). Dies wiederum hat einen positiven Effekt auf alle Dimension von Handlungskompetenz: die Spielenden haben den Eindruck, alltagstaugliche Heuristiken zum Stromsparen zu lernen, sich die Bedeutung ihres eigenen Handelns für den Klimaschutz bewusst zu machen und eigene Verhaltensweisen zu reflektieren und/oder zu verändern. Einen ebenso positiven Effekt hat es, wenn das Feedback zu den gelösten Aufgaben als hilfreich bewertet wird, was besonders dann der Fall ist, wenn Verhaltensalternativen miteinander verglichen werden. Auch Spielcharaktere, die ein realistisches Verhalten mit typischen, konfligierenden Gedanken und Gefühle in alltäglichen Entscheidungssituationen zeigen, haben einen positiven Effekt auf die Handlungskompetenz." (Zusammenfassung) more

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Identification with Characters, Elaboration, and Counterarguing in Entertainment-Education Interventions Through Audiovisual Fiction

Juan-Jose Igartua, Jair Vega Casanova

Journal of Health Communication, volume 21, issue 3 (2016), pp. 293-300

"The aim of this article is to further knowledge of the explanatory processes of narrative persuasion in the field of health communication, using data obtained in a research study of entertainment-education based on audiovisual fiction. Participating in the study were 208 young persons between the a ... more

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Writing and Producing Radio Dramas
Key Guides

Esta de Fossard

New Delhi et al.: Sage, 2nd ed. (2015), xix, 293 pp.

"In many—if not most—countries of the modern world, radio is thought of as a provider of music, news, weather reports and traffic situations, but very little else. Yet in parts of the developing world, radio is still extremely important and valuable as a medium for encouraging and teaching life ... more

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Using Entertainment-Education for Distance Education
Key Guides

Esta de Fossard, Michael Bailey

New Dehli et al.: Sage, 2nd ed. (2015), xvii, 290 pp.

Entertainment-Education and Health and Risk Messaging Deep Insights

Writing and Producing Radio Dramas Key Guides

Using Entertainment-Education for Distance Education Key Guides

Entertainment-Education and Health and Risk Messaging
Deep Insights

Writing and Producing Radio Dramas
Key Guides

Using Entertainment-Education for Distance Education
Key Guides