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"Media literacy training is a tool the development sector can use to educate citizens and other stakeholders to better understand the role of information in a democracy and pressure governments to be accountable and to root out corruption. A media literate citizenry is essential to building and sust ... more
"Understanding Media Users discusses approaches to audiences which maintain that viewers actively interpret content, a perspective to be distinguished not only from structuralist media theory but from passive audience “effects studies.” Effects studies consist of research conceptually articulate ... more

Questionnaire Surveys in Media Research

In: Media Studies: Media Content and Media Audiences, Vol. 3
Cape Town: Juta (2009), pp. 421-483
"This chapter gives an overview of the theory and practices associated with questionnaire surveys as a quantitative methodology, with specific reference to the ways in which surveys are used in media research. An application of how questionnaire surveys are used in audience research is illustrated b ... more
"In environments where poor infrastructure, minimal access to technology, and small-scale economies impede the creation or sustainability of mainstream independent media, and in countries where repressive governments limit the ability of professional journalists to operate freely, citizen journalist ... more
"Non exempte d'influences idéologiques et de présupposés réducteurs, l'expression « éducation aux médias » est à elle seule une nébuleuse, dont les contours demeurent mouvants d'un pays à un autre, dune zone à une autre. Or, comment fonder une pratique sans asseoir fortement ce quelle es ... more
"In 2002 the UNICEF in collaboration with the Ministry of Information and Communication ( represented by Sudan Radio & TV Corporation –SRTC) launched a pilot project of Community Radio Listening Groups (CRLGs), designed to reach population in hard to reach areas in the country with messages and de ... more
"The role of historical memory and of cultural remembrance in societies dealing with dramatic transformations and, at times, traumatic pasts are numerous. In this conference, we will look at post-apartheid South Africa and reunified German society, how each country views itself, as well as the diffe ... more
"This handbook represents the interdisciplinary and international field of “cultural memory studies” for the first time in one volume. Articles by renowned international scholars offer readers a unique overview of the key concepts of cultural memory studies. The handbook not only documents curre ... more
"Theatre has become a prominent tool in the extensive struggle to address social problems in Africa, and it is fairly logical that puppets - as part of the traditional forms of dramatic expression of many African countries - would surface in theatre for social change. A variety of reasons are given ... more
"The objectives of this field survey are as follows: to attempt a critical study of the readership of people from different social strata of five specific localities of Kolkata Metropolitan City; to attempt a study of the influence and to measure the encroachment of different media on people’s rea ... more
"Soul Buddyz, an initiative of the Soul City Institute for Health and Development Communication (IHDC), in partnership with the South African Broadcasting Corporation (SABC), is a multi-media intervention targeting children aged 8 to 14 in South Africa. The intervention is focused on the promotion o ... more