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"Fernsehen, Computerspiele, Handy und Internet sind mittlerweile dauerhafte mediale Begleiter von Heranwachsenden. Kompetent mit diesen Medien umzugehen ist eine Herausforderung, der sich Kinder und Jugendliche in Freizeit, Schule und Ausbildung stellen müssen. Die Förderung dieser Kompetenz muss ... more

Handbook on Radio and Television Audience Research

London; New York; Paris: BBC World Service Training Trust; UNICEF; UNESCO, web. ed. with minor corr. (2007), 246 pp.
"This textbook is an excellent introduction to quantitative audience measurement, especially to sampling and designing questionnaires. In addition, qualitative research, data analysis and the follow-up ("how research is used [...] understanding audiences [...] strategic research") are handled as wel ... more
"La finalidad de este material es orientar a las y los líderes sociales para que aumente y se califique su participación en los espacios de debate y toma de decisiones de su distrito. Así mismo, queremos que las organizaciones de mujeres y jóvenes aporten con agendas propias a los procesos de de ... more
"This report presents the results of the first national qualitative research study into Australian community broadcasting audiences. It explores why a significant and increasing number of Australians listen to community radio and/or watch community television, what they value about it, and how it me ... more
"The first six chapters of this book give you the background information you need to understand how to do an audience survey to a high standard. The explanation is based on the standard face-to-face survey method, where trained interviewers speak directly to audience members. You can use the informa ... more
"This is intended to be a "practical" book. It is filled with examples and case studies that illustrate ways that carefully planned and implemented communication interventions have produced positive results. It is also filled with ideas from people who have experienced the challenges of communicatin ... more
"FilmAid International (FilmAid) is a nonprofit organization whose mission is to use the power of film to promote health, strengthen communities and enrich the lives of the world’s vulnerable and uprooted populations. FilmAid offers programming that aims to facilitate social change by providing co ... more
"Can the media reduce intergroup prejudice and conflict? Despite the high stakes of this question, understanding of the mass media’s role in shaping prejudiced beliefs, norms, and behaviors is very limited. A year-long field experiment in Rwanda tested the impact of a radio soap opera about two Rw ... more
"Isis International-Manila welcomed the suggestion of Min-WoW to collaborate on a project on engendered peace journalism and community radio. Thus, the project, “Women Making Airwaves for Peace,” was conceptualized based on the media experiences of Min-WoW and Isis’ experience on community rad ... more
"In den letzten Jahren hat die Verbreitung der neuen Informationsund Kommunikationstechnologien weltweit zu tief greifenden Veränderungen in Gesellschaft, Wirtschaft und Politik geführt, die inzwischen auch den Bereich der Entwicklungszusammenarbeit erreicht haben. Welche Chancen und Gefahren vor ... more