"Grounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as a whole. The text also explores how the relationship individuals have with media is created, therefore helping them alleviate its harmful effects and
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enhance the positive ones. The range of media effects addressed herein includes news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. The text examines relevant research done in these areas and discusses it in a thorough and accessible manner. It also presents a variety of theoretical approaches to understanding media effects, including psychological and content-based theories. In addition, it demonstrates how theories can guide future research into the effects of newer mass communication technologies." (Publisher description)
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"Five essays that seek to examine the challenges that women face in African studies scholarly publishing, and which aims to offer insights “into the shifting, intellectual, institutional, and ideological contexts and contests in African studies, as practiced in Africa and the North, by men and wom
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en, and among women themselves who are united by their gender as they are separated by the politics of race, resources, and location.” The book attempts to do three things: first, analyze the patterns and prospects of women’s scholarly publishing in the mainstream media in both Africa and the North; second, outline the development of women’s presses and other publishing initiatives; and, third, examine the growth and politics of feminist scholarship in each of, and across, the two regions." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2415)
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"The publication was released on the occasion of a community radio management and training course, conducted by the Radio Nederland Training Centre in 2001. The course aimed to "deepen participant's knowledge of research and provide new information, promote emotional work by reflecting on feelings a
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nd attitudes on research, build skills so participants are supposed to be confident in carrying out tasks and activities in audience research after the course." Hence, this is a well structured, concrete guideline for the implementation of three-day workshops, including suggestions for time lines, practice exercises and explanations of methods like in-depth interviews, focus groups and the corresponding, commonly used creative techniques, eg, role-playing games, collages and word association. The focus is on audience research for community radio stations. The guide is more useful for station managers and others who want to train their staff effectively in qualitative and quantitative research methods, but who themselves already have some knowledge about both, than for those who are looking for a research manual or extensive research introductions." (commbox)
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"In examining the links between gender and the media, this volume asks questions involving the relationship between global media flows, gender and modernity in the region." (Publisher description)